CHARLES "MIKE" MORLEY, JR.
Lake Worth,FL
Summary
Results-driven Senior Sales Director of Admissions with a proven ability to enhance student engagement and elevate inquiry conversion rates through strategic initiatives. Demonstrates expertise in CRM systems and team leadership, fostering cross-functional collaboration to drive improvements in sales metrics and employee retention. Committed to leveraging skills to achieve ambitious sales goals.
Overview
32
32
years of professional experience
1
1
Certification
Work History
Senior Director of Admissions
Keiser University
Fort Lauderdale, FL
12.2011 - 12.2024
- Implemented strategic initiatives that significantly improved inquiry conversion rates, consistently ranking as the top-performing team among 20 campuses
- Developed University strategy for tracking and improving sales metrics and identifying areas for employee coaching leading to increased employee success and retention
- Implemented SharePoint & Teams system to improve admissions and student financial services collaboration
- Strengthened cross-departmental partnerships with academic departments for recruitment events
- Revamped Open House format, Pre-Orientation, and other enrollment events for better student engagement and retention
- Developed and maintained the most productive and tenured team
- Established best practices now adopted University wide
Senior Director of Admissions
The Art Institute of Fort Lauderdale
Fort Lauderdale, FL
11.2010 - 12.2011
- Improved inquiry conversion from 7.3% to 7.8% and commit rate from 38% to 49%
- Led team in increasing new student registered credits to record levels
- Developed and implemented a strategic follow-up plan to enhance start rate percentage
Regional Director of Enrollment - Northeast Region
University of Phoenix
10.2006 - 11.2010
- Led 21 Directors of Enrollment and 14 Campus Presidents, overseeing 94,000+ students
- Drove year-over-year new enrollment growth: 143%, 158%, & 151%, reaching 45,000 - 50,000 new enrollments annually
- Increased lead conversion from 5% to 10.3% and improved new student retention from 60% to 81%
- Reduced employee turnover from 150% to 25%, fostering a high-retention culture
- Transformed the Northeast Region into the most profitable within three years
Director of Enrollment
University of Phoenix
Tampa, FL
10.2002 - 09.2006
- Recognized as Top Director of Enrollment in Apollo Group & UOPX (2004)
- Awarded Employee Development Award for cultivating top-performing teams
- Consistently exceeded new enrollment targets, achieving 118% and 117.5% growth over prior years
- Served as a national conference facilitator for best practices in hiring, training, and coaching
Enrollment Counselor II
University of Phoenix
Tampa, FL
02.2001 - 09.2002
- Ranked among the top five performers out of 2,500 counselors
- Recognized as the top referral generator and a top performer panel speaker
Facilities Manager
University of Phoenix
Tampa, FL
02.2000 - 02.2001
- Managed campus operations, including facility relocations and infrastructure improvements
Campus Systems Administrator
University of Phoenix
Tampa, FL
02.1999 - 02.2000
- Provided IT support and network administration for campus operations
Director of Purchasing / Pharmacy Tech / IV Tech / Pharmacy Consultant Tech
American Pharmaceutical Services
Palm Harbor, FL
03.1993 - 02.1999
- Managed a $2.5 million pharmaceutical inventory and negotiated supplier contracts
- Conducted quarterly inventory audits and managed vendor relations
Education
Master of Business Administration -
University of Phoenix
02.2011
Bachelor of Science - Business Management
University of Phoenix
01.2009
Diploma - Pharmacy Specialist
United States Army
01.1992
Diploma - General Medical Orientation (Combat Medic Equivalent)
United States Army
01.1992
Skills
- Integrity and trustworthiness
- Innovative solutions
- Compliance monitoring
- CRM Systems
- Key account targeting
- Cold calling
- Negotiation expertise
- Cross-functional teamwork
- Solution selling
- Pipeline management
- Sales training and leadership
- Sales process optimization
- Marketing campaign analysis
- Client relationship management
- KPI analysis
- Team Leadership & Development
- Strategic Planning & Forecasting
- Student Engagement & Experience Enhancement
- Power BI
References
Available upon request.
Certification
- MCSE (Microsoft Certified Systems Engineer)
- FCC License (KI4MRC) Radio Operator, Disaster Emergency Volunteer
- CPR/AED
Accomplishments
Outstanding Admissions Campaign Award - Keiser University
Excellence in Enrollment Management - Keiser University
Top Performer Award Director of Enrollment - UOPX/Apollo Group
Leadership Award - Employee Development - Most employee who promoted from my team - UOPX
National Defense Service Medal - U.S. Army
References
References available upon request.
Timeline
Senior Director of Admissions
Keiser University
12.2011 - 12.2024
Senior Director of Admissions
The Art Institute of Fort Lauderdale
11.2010 - 12.2011
Regional Director of Enrollment - Northeast Region
University of Phoenix
10.2006 - 11.2010
Director of Enrollment
University of Phoenix
10.2002 - 09.2006
Enrollment Counselor II
University of Phoenix
02.2001 - 09.2002
Facilities Manager
University of Phoenix
02.2000 - 02.2001
Campus Systems Administrator
University of Phoenix
02.1999 - 02.2000
Director of Purchasing / Pharmacy Tech / IV Tech / Pharmacy Consultant Tech
American Pharmaceutical Services
03.1993 - 02.1999
- MCSE (Microsoft Certified Systems Engineer)
- FCC License (KI4MRC) Radio Operator, Disaster Emergency Volunteer
- CPR/AED
Master of Business Administration -
University of Phoenix
Bachelor of Science - Business Management
University of Phoenix
Diploma - Pharmacy Specialist
United States Army
Diploma - General Medical Orientation (Combat Medic Equivalent)
United States Army
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