Summary
Overview
Work History
Education
Skills
Languages
Personal Information
Accomplishments
References
Timeline
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Charles Rock

Charles Rock

Los Angeles,CA

Summary

Versatile and creative Marketing Manager with 9+ years of experience leading digital campaigns, influencer activations, and community-first content strategies across high-growth platforms. Proven ability to drive category demand and engagement through end-to-end campaign planning, creator partnerships, and social-led moments. From producing a Streamy-nominated Twitch event with Seth Rogen and FaZe Clan to scaling TikTok and Instagram audiences into the hundreds of thousands, I bring a performance-driven approach rooted in culture, data, and deep platform expertise. Passionate about the creator economy, startup agility, and building buzz-worthy brand moments that convert.

Overview

6
6
years of professional experience

Work History

Account Manager, Social Media and Influencer Marketing

MMGY Global
Los Angeles, USA
07.2023 - Current
  • Spearheaded an Instagram growth strategy, achieving a 700% increase in hotel followers within 4 months.
  • Directed all paid social media efforts to drive hotel bookings and revenue growth.
  • Led a team of five social media professionals in content creation and influencer marketing execution.
  • Developed performance reports to inform strategies, measure ROI, and communicate results to leadership.
  • Key Clients: Viceroy Hotels, Heritage Hotels & Resorts, The Maybourne Beverly Hills, Hyatt Hotels and multiple culinary clients

Marketing Manager

Brand Knew
Los Angeles, USA
03.2022 - 07.2023
  • Grew TikTok presence from 0 to 200K followers within one year by implementing innovative content strategies.
  • Managed AVP's YouTube channel, generating 3.3M live views during the 2022 season.
  • Conceptualized and led ad campaigns for an e-commerce client, delivering consistent six-figure weekly revenue.
  • Key Clients: Association of Volleyball Professionals (AVP), James+James Furniture, Stephanie Chung

Senior Strategist

Brand Knew
Los Angeles, USA
02.2019 - 03.2022
  • Directed all digital marketing initiatives for Hilarity for Charity, enhancing donor engagement and visibility.
  • Orchestrated a Streamy-nominated Twitch event featuring Seth Rogen and FaZe Clan, raising $30K for Alzheimer's care.
  • Delivered weekly performance reports and conducted social listening to identify trends and inform strategy.
  • Key Client: Hilarity for Charity (Seth Rogen)

Education

Bachelor's Degree - Communication Studies

University of California, Los Angeles (UCLA)
06.2016

Skills

  • Campaign Planning & Execution (Digital In-Person)
  • Creator & Influencer Marketing Strategy
  • Tentpole Activation Management
  • Community Engagement & Buzz Generation
  • Content Calendar Development
  • Category Marketing & Audience Targeting
  • Digital Analytics & Performance Reporting
  • Startup & Creator Economy Experience
  • Trend Monitoring & Cultural Fluency
  • Cross-Functional Leadership

Languages

  • English, Fluent
  • Spanish, Basic

Personal Information

Hobbies: Santa Monica Adult Basketball League, Performing Stand-Up and Sketch Comedy, Surfing and Beach Volleyball

Accomplishments

Streamy-Nominated Campaigns

References

References available upon request.

Timeline

Account Manager, Social Media and Influencer Marketing

MMGY Global
07.2023 - Current

Marketing Manager

Brand Knew
03.2022 - 07.2023

Senior Strategist

Brand Knew
02.2019 - 03.2022

Bachelor's Degree - Communication Studies

University of California, Los Angeles (UCLA)

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