CHARLES S. SORRENTO
Tinton Falls
Summary
Senior-level healthcare executive with extensive experience in healthcare administration. Proven track record of collaborating with physician practices, integrated delivery systems, and managed care plans. Successful in addressing critical issues such as physician practice management, physician-hospital integration, mergers and acquisitions, managed care, network development, provider contracting, health plan operations, and strategic planning. Seasoned executive skilled in strategic planning, operational efficiency, and driving growth. Expert in optimizing business processes, leading cross-functional teams, and implementing innovative solutions. Known for a strong focus on collaboration and adaptability to meet evolving business needs. Recognized for exceptional leadership, problem-solving abilities, and consistent delivery of measurable results.
Overview
27
27
years of professional experience
Work History
COO
Orthopaedic, Sports Medicine & Rehabilitation Center
01.2019 - Current
- Company Overview: COO of a 22-provider high volume Orthopaedic surgical practice with 4 clinical offices and 105 employees and 5 in Monmouth County New Jersey; www.orthocenter.com
- Reporting to the managing physician partner, responsible for all strategic planning, operations, marketing and P/L of the practice and several related leasing and property management subsidiaries
- Participates directly in the recruitment and retention of key personnel including physicians and advanced practice providers
- Responsible for developing a Masters Facility Plan which addresses space needs related to clinic space, business office space and future needs
- Implemented successful financial management strategies which increased cash flow, raised reimbursement, improved accounts payable function and resulted in substantial cost savings on big ticket items
- Spearheaded management initiatives which increased transparency, accountability, and measurement standards across critical departments such as Front Desk Operations, Scheduling, Clinical Department, Accounting, and Revenue Cycle Management
- COO of a 22-provider high volume Orthopaedic surgical practice with 4 clinical offices and 105 employees and 5 in Monmouth County New Jersey; www.orthocenter.com
Senior Director of Operations
AdventHealth Medical Group
01.2015 - 01.2018
- Company Overview: Senior executive responsible for strategic planning, development, and operation of a 720 provider multi-specialty, 170 location, hospital-owned group practice operating in 4 counties in Central FL
- Www.adventhealthmedicalgroup.com
- Responsibilities included oversight for primary care, specialty care and hospital-based practices
- Worked closely with affiliated hospital CEO to properly plan and execute strategies in support of master facility plan to provide comprehensive inpatient and outpatient services in hospital’s service area, including mergers and acquisitions
- Directly responsible for managing and operating multiple physician practices over a wide geographic area
- Practices include PCMH practices and high-volume specialist providers
- Participates directly in the recruitment and retention of key personnel including physicians, advanced practice providers, office managers, and key support personnel
- Works closely with key support areas of group practice such as finance, accounting, human resources, purchasing, compliance, risk management, and patient access
- Responsible for managing employed physician contracts ensuring that each agreement remains in full compliance with FMV and other appropriate corporate safeguards
- Senior executive responsible for strategic planning, development, and operation of a 720 provider multi-specialty, 170 location, hospital-owned group practice operating in 4 counties in Central FL
- Www.adventhealthmedicalgroup.com
Interim Vice President, Physician Networks
Hackensack Meridian Health System
01.2014 - 12.2014
- Company Overview: Temporary, senior level position reporting to two CEOs of two Hackensack Meridian facilities in Essex and Bergen Counties in New Jersey
- Www.mountainsidemedicalcenter.com, www.pascackmedicalcenter.com
- Directly responsible for the mergers and acquisitions, recruitment, retention, operations and planning of a hospital employed physician network in Northern New Jersey
- Successfully executed strategies related to practice development and practice acquisition, including developing appropriate compensation strategies
- Subject matter expert on all private practice related issues such as physician and staff development, EMR conversion, and practice operations
- Responsible for the Masters Facility Planning for physician network
- Temporary, senior level position reporting to two CEOs of two Hackensack Meridian facilities in Essex and Bergen Counties in New Jersey
- Www.mountainsidemedicalcenter.com, www.pascackmedicalcenter.com
CEO
Brevard Orthopaedic Spine & Pain Clinic, Inc.
01.2011 - 12.2014
- Company Overview: CEO of a 15-provider high volume Spine Surgery and Pain Management private practice with $15MM in annual revenues, 100 employees with 3 offices seeing over 5,000 patients per month in Brevard County, Florida
- Reporting to the senior partner and Medical Director, responsible for all strategic planning, operations, marketing and P/L of the practice
- Within 90 days of start date, successfully transitioned the practice from a negative cash flow position to a highly favorable EBIDTA
- Also, successfully refinanced practice debt to more favorable terms
- Direct all efforts related to physician recruitment and retention and the promotion of physician group integration into the whole practice as well as with affiliated hospital systems and jointly owned ambulatory surgery center
- Responsible for managing the relationships between the practice, affiliated ambulatory surgery center, area hospital systems, vendors, and state and federal regulatory agencies
- Oversee the electronic health record, patient management system and other information technologies to maximize operational efficiencies and ROI
- Responsible for Master Facilities plan for the practice, including four (4) major subtenants
- Implemented successful financial management strategies which continue to increase cash flow, raise reimbursement, improve accounts payable functions, resulting in improved practice cash flow
- CEO of a 15-provider high volume Spine Surgery and Pain Management private practice with $15MM in annual revenues, 100 employees with 3 offices seeing over 5,000 patients per month in Brevard County, Florida
CEO
Orthowest / Carrollton Orthopaedic Clinic
01.2008 - 12.2011
- Company Overview: CEO of a 14-provider high volume Orthopaedic surgical practice with $15MM in annual revenues, 68 employees with 4 offices seeing over 4,400 patients per month in a 5-county region in west Georgia and eastern Alabama; www.orthowestga.com
- Reporting to the managing physician partner, responsible for all strategic planning, operations, marketing and P/L of the practice, licensed ambulatory surgery center, Spine & MRI imaging center and several related leasing and property management subsidiaries
- Successfully refinanced mortgages on all properties
- Responsible for developing a Masters Facility Plan which addresses space needs related to clinic space, business office space and future needs of a larger ambulatory surgery center
- Implemented successful financial management strategies which increased cash flow, raised reimbursement, improved account payable function and resulted in substantial cost savings on big ticket items
- Responsible for restructuring the clinical flow of patients in a busy practice to yield greater levels of patient satisfaction, improved access and higher reimbursement
- Successfully renegotiated third party payor agreements with all major insurance companies in West Georgia
- Utilizing the principles of continuous quality improvement, implemented a results-oriented business strategy which addresses patient safety, customer service and process improvement
- In less than 2 years, successfully spearheaded the efforts of the practice to recruit 4 new providers, construct/open 2 offices, upgrade telephones, computer systems, plain film X ray systems and a new PACS system
- CEO of a 14-provider high volume Orthopaedic surgical practice with $15MM in annual revenues, 68 employees with 4 offices seeing over 4,400 patients per month in a 5-county region in west Georgia and eastern Alabama; www.orthowestga.com
Executive Director/CEO
SyraHealth Alliance IPA, Inc.
01.1998 - 12.2008
- Company Overview: Founding Executive Director of 475-member Independent Practice Association (IPA) representing primary care and specialist physicians in 4 county region in Central New York
- Reporting to a twelve (12) physician Board of Directors, responsible for all strategic planning, operations, marketing, and P/L of the organization
- Provides expert consulting assistance regarding process improvement for physician offices and health plan operations
- Chiefly responsible for negotiating, implementing and managing risk and non-risk insurance company contracts with all major insurance companies in Central New York, including Pay-for-Performance programs for both facility-based and professional services
- Serves as chief physician advocate before the general public, area hospitals, business/industry and government leaders on critical issues facing physicians
- Works employer coalitions concerned with the cost, access, and quality of healthcare services
- Works closely with tertiary care teaching hospital in areas of inpatient rate development, contract execution, resource allocation and monitoring, ALOS reduction, quality improvement and patient throughput
- Directly responsible for implementing various care management strategies for comprehensive physician network including clinical guideline development, guideline implementation and physician compliance
- Tripled third party payor contracts from 2 to 6 representing an increase in revenue from $5M to $15M in a twelve-month period
- Increased number of physician shareholders from 250 to 330 during first twelve (12) months
- Founding Executive Director of 475-member Independent Practice Association (IPA) representing primary care and specialist physicians in 4 county region in Central New York
Education
MBA - Health Systems Management
State University of New York, University at Buffalo
B.S. - Biology
State University of New York, College at Geneseo
Skills
- Operations management
- Cross-functional team coordination
- Data-driven decision making
- Organizational development
Other Professional Activities
- 01/01/98 - present, Member/Officer, Medical Group Management Association (MGMA)
- 01/01/08 - present, Member, American Association of Orthopaedic Executives (AAOE)
- 01/01/08 - 12/31/17, Member, Board of Directors, AmeriCU Credit Union, Rome, NY
- 01/01/09 - 12/31/11, Adjunct Instructor, University of West Georgia, Graduate School of Business, Carrollton GA
- 01/01/00 - 12/31/08, Adjunct Instructor, Upstate Medical University, College of Medicine, Syracuse NY
- 01/01/00 - 12/31/02, Adjunct Instructor, First and Second Year Medical Students, Upstate Medical University, Syracuse NY
Timeline
COO
Orthopaedic, Sports Medicine & Rehabilitation Center
01.2019 - Current
Senior Director of Operations
AdventHealth Medical Group
01.2015 - 01.2018
Interim Vice President, Physician Networks
Hackensack Meridian Health System
01.2014 - 12.2014
CEO
Brevard Orthopaedic Spine & Pain Clinic, Inc.
01.2011 - 12.2014
CEO
Orthowest / Carrollton Orthopaedic Clinic
01.2008 - 12.2011
Executive Director/CEO
SyraHealth Alliance IPA, Inc.
01.1998 - 12.2008
B.S. - Biology
State University of New York, College at Geneseo
MBA - Health Systems Management
State University of New York, University at Buffalo
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