Charles Thompson
Costa Mesa,California
Summary
Adept at leveraging analytical skills and strategic marketing to drive brand engagement, I spearheaded successful digital campaigns for clients, boosting website traffic significantly. My expertise in social media management and skill for building lasting client relationships have consistently enhanced marketing ROI and brand presence.
Overview
10
10
years of professional experience
Work History
Social Media Marketing Manager
Self Employed Services
02.2014 - 04.2024
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Optimized email campaigns to increase open and click-through rates.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Conducted market research to identify new opportunities and target markets.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Created and managed social media campaigns to increase brand engagement.
- Devised content strategy to effectively engage target audiences.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
Social Media Influencer Management
Self Employed Web
01.2014 - 02.2018
- Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.
- Researched latest market trends and analyzed data to develop public relations strategies and tactics.
- Identified metrics to measure and evaluate effectiveness of public relations campaigns and initiatives.
- Authored fresh and engaging press releases and prepared complete press kits.
- Developed and promoted corporate brand, images and identity to media and public.
Education
Associate of Arts - Marketing
Orange Coast College
Costa Mesa, CA06-2008
Skills
- Community Engagement
- Blogger relations
- Event Promotion
- Marketing automation
- Social Media and Promotions
- Campaign Management
- Performance Tracking
- Strategic Marketing
- Market Research Analysis
- Relationship Building
- Client Relationship Management
- Social Media Campaigns
- Email Marketing
- Analytical Skills
- Social Media Marketing
- Marketing campaign development
- Budgeting and Allocation
- Social Media Management
- Social Media Platforms
Timeline
Social Media Marketing Manager
Self Employed Services
02.2014 - 04.2024
Social Media Influencer Management
Self Employed Web
01.2014 - 02.2018
Associate of Arts - Marketing
Orange Coast College
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