Charles Toner
Lansing,MI
Summary
Dynamic television executive with a proven record of success at Mission Broadcasting, bringing extensive expertise in video production and project management. Well-equipped to thrive as the Assistant Director of Production at Michigan State University. FAA-certified drone pilot under Title 14 CFR Part 107, with advanced credentials from the National Institute of Standards and Technology (NIST) Aerial Robotics Testing Program. I offer a powerful combination of technical proficiency, creative vision, and strong leadership—uniquely positioned to integrate cutting-edge technology with compelling storytelling, and production excellence.
Overview
33
33
years of professional experience
1
1
Certification
Work History
Television Station Manager
Mission Broadcasting
Lansing, MI
04.2013 - Current
WLAJ ABC 53 and CW 5 serve the mid-Michigan region with dynamic television programming. I collaborate with senior management to develop strategic marketing initiatives and oversee their successful launch. Lead the creation and execution of station budgets, negotiate and acquire syndicated programming for both ABC 53 and CW 5. and work closely with the sales and news teams to coordinate and fulfill production requirements."
Production/Operation Manager
Shield Broadcasting
Lansing, MI
06.1996 - 04.2013
Collaborated with both existing and new clients to develop impactful branding campaigns. Worked closely with executive leadership to strategize and execute comprehensive marketing plans. Created and managed departmental budgets while overseeing and mentoring staff across Production, Promotion, and Graphic Design teams. Produced and directed a variety of promotional content, commercials, and special projects. Coordinated with Sales and News departments to fulfill production requirements. Produced and directed weekly sports coaches' shows for Michigan State University.
Commercial Production Producer/Director
Freedom Broadcasting
Lansing , MI
03.1992 - 03.1996
Bring stories to life by producing and directing high-impact promotions, compelling commercials, and unique special projects. Crafted and led the weekly Michigan State University sports coaches' shows, blending energy, storytelling, and sportsmanship into must-watch programming.
Education
FAA Title 14 CFR Part 107 Drone License -
Pilot Institute
Bachelor of Arts - Communication - Broadcasting
Spring Arbor University
Spring Arbor, MI05-1990
Certificate - Web Site Development
Lansing Community College
Lansing, MI05-2012
Skills
- FAA Title 14 CFR Part 107 drone license
- Producer/Director of long-form videos
- Video production
- Project management
- Client relationship management
- Effective communication
- Budget management
Certification
- FAA Part 107 drone license
- N.I.S.T. aerial robotics Level 01: Drone Controller Proficiency
- N.I.S.T. aerial robotics Level 01: Drone Flight Training/Open Lane
Timeline
Television Station Manager
Mission Broadcasting
04.2013 - Current
Production/Operation Manager
Shield Broadcasting
06.1996 - 04.2013
Commercial Production Producer/Director
Freedom Broadcasting
03.1992 - 03.1996
FAA Title 14 CFR Part 107 Drone License -
Pilot Institute
Bachelor of Arts - Communication - Broadcasting
Spring Arbor University
Certificate - Web Site Development
Lansing Community College
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