Charles Watts
Leesburg,VA
Summary
Creative and data-driven Advertising student seeking a Marketing Internship at Firefly Aerospace. I bring a blend of strategic campaign planning, digital content creation, Generative AI skills and a passion for the "New Space" economy. I am a self-starter who is eager to apply my skills in audience segmentation and visual communication to elevate Firefly’s market presence and support the mission of providing economical, rapid access to space. I want to help Firefly drive their mission, and am keen to grow my skills by working with advertising and marketing professionals.
Overview
3
3
years of professional experience
Work History
Account Planner
TNH Ad Agency
Syracuse, NY
09.2024 - Current
TNH is the Largest student run Advertising Agency in the nation from the S.I. Newhouse School of Public Communications at Syracuse University.
Participated in a major project for Salt City Coffee, a coffee retailer in Syracuse. Used consumer insight tools like GWI and MRI Simmons to help evaluate data and refine target audiences. Created in-depth media plans and outreach campaigns to help expand our customer's brand awareness within the local area.
Backflow Tester
Northern Virginia Backflow Testers
Leesburg, Virginia
06.2025 - 08.2025
- Conducted backflow prevention tests to ensure compliance with safety regulations.
- Documented test results accurately for client records and regulatory reporting.
Camp Counselor
Loudoun Golf & Country Club Inc.
Purcellville, Virginia
07.2023 - 08.2023
- Supervised daily activities for children ensuring they remain both active and engaged while attending their day camp.
- Developed routines and creative exercises to make their camp experience a memorable one.
Education
Bachelor of Science - Advertising
Syracuse University, S.I. Newhouse School
Syracuse, NY12-2025
High School Diploma -
Loudoun Valley High School
Purcellville, VA06-2023
Skills
Hard skills:
Consumer insights: MRI Simmons, GWI (GlobalWebIndex), ad research and planning
Creative Suite: Adobe Creative Cloud (Photoshop, Illustrator, InDesign), Adobe Firefly
Generative AI: multimodal content creation, prompt engineering (nano banana), AI-driven SEO
Media: strategic media planning, digital branding, audience segmentation
Soft skills:
Creativity, public speaking, improvisation, strong work ethic
Timeline
Backflow Tester
Northern Virginia Backflow Testers
06.2025 - 08.2025
Account Planner
TNH Ad Agency
09.2024 - Current
Camp Counselor
Loudoun Golf & Country Club Inc.
07.2023 - 08.2023
Bachelor of Science - Advertising
Syracuse University, S.I. Newhouse School
High School Diploma -
Loudoun Valley High School