Charles Wilson (@McGregorRousey2)
Grand Saline,TX
Summary
Former engineer turned passionate content creator and social media manager specializing in combat sports and sports betting content with a proven track record of developing engaging content, managing campaigns, and spreading brand awareness. Works well independently as well as collaboratively. Successfully built one of the fastest growing followings in combat sports. Adept at attracting attention to brands and maintaining public image. One of the most well known personalities in combat sports. Very well connected with major organizations and athletes in the combat sports world.
Overview
5
5
years of professional experience
Work History
Social Media Manager
Kanpai Media
01.2024 - Current
- Increased brand awareness by developing and implementing effective social media strategies.
- Developed a comprehensive content calendar for consistent publishing and improved audience engagement.
- Worked closely with design team to create visually appealing graphics that complemented written content.
- Managed a team of content creators, ensuring timely delivery of high-quality materials that aligned with brand guidelines.
Content Creator
Karate Combat
12.2022 - Current
- Boosted brand engagement by creating compelling social media posts and campaigns.
- Attended events and created live content with fighters and other influencers
- Enhanced brand recognition through the development of tailored marketing materials and visually appealing graphics.
- Collaborated with cross-functional teams to produce engaging multimedia content for both online and offline channels.
Social Media Manager/Discord Manager
RocketPlays
08.2022 - Current
- Optimized conversion rates through creative content and strategic marketing campaigns
- Built strong relationships with subscribers to ensure repeat business and life long members
- Negotiated and secured contracts with reputable sponsors
- Worked collaboratively and built strong relationships with sponsors
Article Writer
Oddschecker
01.2023 - 06.2023
- Enhanced reader engagement by crafting compelling articles on combat sports.
- Promoted articles through my personal social medias to maximize reach
- Increased brand awareness by being associated with the website and social medias
Social Media Manager/Content Creator
Full Mount MMA
08.2021 - 06.2022
- Increased brand awareness by developing and implementing effective social media strategies.
- Increased Youtube viewership by consistently producing high-quality, engaging content tailored to target audience preferences.
- Improved audience retention rates by analyzing viewer feedback and adjusting content accordingly.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Collaborated with cross-functional teams on integrated marketing initiatives, resulting in increased online presence.
MWD Field Engineer
SB Directional Services
01.2019 - 12.2023
- Optimized drilling operations by implementing real-time monitoring and data analysis techniques.
- Improved wellbore positioning accuracy by utilizing advanced surveying methods and software tools.
- Collaborated with multidisciplinary teams to develop customized MWD solutions for unique drilling challenges.
- Increased safety standards by conducting risk assessments and adhering to company protocols during drilling operations.
- Streamlined data transmission processes, effectively communicating critical information to relevant stakeholders.
Education
Canfield High School
Canfield, OH10.2016
Skills
- Social Media Expertise
- Online Content Development
- Brand Development
- Understanding of Content
- Audience Engagement
- Content Scheduling
- Critical Thinking
- Consult with Clients
- Develop Advertising Campaigns
- Excellent Interpersonal Communication
- Concept Development
- Unique Content Creation
Accomplishments
- Grew RockeyPlays discord from 80 subscribers to over 1500 in just 6 months
- Grew and managed @McGregorRousey to 90k followers on Twitter
- Grew and managed @McGregorRousey2 to 10k from 0 followers in less than 3 months
- Have done promotional work for numerous reputable companies including BetUS, MGM Grand, Underdog Fantasy, Karate Combat, Howler Head Whiskey, DubClub etc.
Timeline
Social Media Manager
Kanpai Media
01.2024 - Current
Article Writer
Oddschecker
01.2023 - 06.2023
Content Creator
Karate Combat
12.2022 - Current
Social Media Manager/Discord Manager
RocketPlays
08.2022 - Current
Social Media Manager/Content Creator
Full Mount MMA
08.2021 - 06.2022
MWD Field Engineer
SB Directional Services
01.2019 - 12.2023
Canfield High School