Years of professional experience in Data Analytics
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CHARLES YOO
Head Of Customer Analytics
Woodside,NY
Summary
- Passionate, seasoned leader in customer analytics & data science helping companies translate business & financial goals into actionable data management plans.
- Team builder with strong record of transforming insights production more agile by empowering analysts & engineers alike.
- Strong advocate of nurturing talent within & building consensus through innovation in digital analytics.
Overview
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Certifications & Training
Work History
Head of Customer Intelligence
Moody's Analytics Inc.
New York, NY
09.2017 - Current
- As director in charge of customer analytics, established clear, competitive goals, growth roadmaps & strategic business plans while shaping next analytics leaders.
- Planned, architected & created first Customer Analytics Data Lake in AWS that centralizes product usage, marketing touchpoints & CRM records on institutional clients to support Moody's"Content as a Service" subscription business & its $500M recurring revenue.
- Manage a team of data scientists & analysts providing self-service analytics program globally to Moody's sales reps, account managers, marketers, UX & product managers.
- Transformed business intelligence process into "agile" model to improve data quality & enable metrics innovation by aligning closer with DevOps & data engineers.
- Enhanced accurate "Customer Lifetime Value" via data science by developing "Product Satisfaction Score," "Client Engagement Score" & "Content Velocity Score."
VP, Firmwide Digital Analytics
Morgan Stanley & Co
New York, NY
12.2013 - 09.2017
- Established first Digital Analytics Center of Excellence program to aid digital transformation, as key member of Firmwide Digital Strategy division.
- Managed cross-functional team of data analysts, database developers & vendors to "tag" & to deliver customer insights from flagship digital property, MorganStanley.com in support $10M+ "Capital Creates" marketing campaign.
- Upgraded marketing analytics technology by consolidating from multiple vendors into one: Adobe Experience suites: Adobe Analytics, Audience Manager (DMP), Target & more.
- Established "Audience" strategies to support in-flight ad campaigns, connecting DMP with DoubleClick & other ad platforms for better targeting & personalization.
- As key subject matter expert, proposed & built firm's Marketing Data Warehouse to accelerate BI capability& to enhance reporting services for executives, marketers, product managers & technologists.
Marketing Analytics Manager, Consultant
Sapient Nitro
New York, NY
07.2013 - 12.2013
- Provided advanced analytics services to telecom clients, including holistic assessment of client's digital execution to enhance its internal analytics program as part of strategic deliverables in $500K analytics engagement with agency.
- Redesigned & managed reports for digital assets in client's retail operations in US & improved reporting governance.
- Supported client's analytics integration & its extensions to media (display, social, search), voice of consumer & customer experience data platforms.
- Assisted in revamping segmentation strategy of client's prospects in digital marketing funnels.
Global Analytics Manager
Reuters - Thomson Reuters
New York, NY
10.2010 - 05.2013
- Managed web analysis, site tracking & site optimization for Thomson Reuters' consumer media business - Reuters.com, plus 16 global editions, mobile apps & video assets - to support company's $20M-plus digital ad sale business.
- Oversaw measurement strategies, from data collection to reporting delivery to key internal stakeholders & external clients globally as part of core team leading Reuters' programmatic advertising & "Premier Audience" initiatives.
- Oversaw A/B & multivariate test analytics via Webtrends & SiteSpect platforms, including vendor relations & contract negotiations.
- Began career with Thomson Reuters as full-time Business Intelligence consultant.
Web Analytics & Search Engine Optimization Manager
Salon Media Group Inc.
San Francisco, CA
02.2010 - 08.2010
- Generated KPI reporting for editorial, product, ad operations/sales teams & executives who oversee of "Salon.com" news website with 5M monthly unique visitors.
- Managed SEO initiatives, including XML sitemaps for Google News, other search engines & news aggregators. Modified site architecture & implemented canonical tags to increase organic search growth.
- Managed migration of web analytics implementation from HitBox to Omniture, now Adobe.
Strategic Channel Manager, AJC.COM
Cox Communications
Atlanta, GA
10.2000 - 07.2009
- Led team of six web producers and managed content strategy for site's Health, Travel, Automobile, Pets & other advertiser-partnered sections for ajc.com (The Atlanta Journal-Constitution newspaper).
- Produced KPI reporting for advertorial verticals & spearheaded Search Engine Optimization projects including development of in-house SEO tool.
- Managed email campaigns & content partnerships with third parties, including Caring.com, SparkPeople.com & Emory Healthcare.
- Began career at Cox as journalist covering news & transitioned to digital product management role.
News Reporter, The Bergen Record
North Jersey Newspapers
Hackensack, NJ
02.1998 - 10.2000
- Researched & produced daily news reports.
- Responded to emergencies &breaking news stories with strong sense of urgency, at any hour.
Education
Master of Science - Journalism
Boston University
Boston, MA 08.1995 - 05.1997
Bachelor of Arts - English Literature
SUNY At Binghamton
Binghamton, NY 08.1991 - 05.1995
Training & Certification
- Data Science Immersive, General Assembly
Camp: 2013, New York, NY - Web Analytics, The University of British Columbia & Digital Analytics Association
Certification: 2009 Online - Web Dev. & Design, Emory University
Certification: 2007, Atlanta, GA
Skills
Strategic Planning
undefinedPublic Speaking
Driving Audience Activation
Adobe Summit, The Digital Experience Conference
April 2017, Las Vegas, NV
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Head of Customer Intelligence
Moody's Analytics Inc.
09.2017 - Current
VP, Firmwide Digital Analytics
Morgan Stanley & Co
12.2013 - 09.2017
Marketing Analytics Manager, Consultant
Sapient Nitro
07.2013 - 12.2013
Global Analytics Manager
Reuters - Thomson Reuters
10.2010 - 05.2013
Web Analytics & Search Engine Optimization Manager
Salon Media Group Inc.
02.2010 - 08.2010
Strategic Channel Manager, AJC.COM
Cox Communications
10.2000 - 07.2009
News Reporter, The Bergen Record
North Jersey Newspapers
02.1998 - 10.2000
Master of Science - Journalism
Boston University
08.1995 - 05.1997
Bachelor of Arts - English Literature
SUNY At Binghamton
08.1991 - 05.1995
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