Drives marketing ROI growth by supporting the development and rollout of market segmentation strategies through data driven decision making.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Sr. Digital Marketing Management Specialist
BioLife Plasma Services
06.2022 - 09.2023
Executing digital marketing communications strategy across all digital channels, building on average 16 journey builder campaigns a week.
Conducting QA checks on data sets and content with analyst approval before building journeys
Creating templates for communications, including email, SMS, mobile inbox messages, and landing pages using Salesforce Marketing Cloud
Providing direction on the build process and best practice insights.
Lifecycle Technologist
Home Chef
02.2022 - 06.2022
Developed customer journeys, data feed automation, and audience segmentation via Salesforce Marketing Cloud; worked cross-functionally with 4 other teammates to structure emails and journeys
Created email marketing campaigns by utilizing the Content Builder tool within Marketing Cloud; performed email testing; collaborated with marketing and tech team to actualize the campaign vision by defining what is functionally possible and ensuring strategic alignment.
Creative Marketing Specialist
Vein Clinics of America
12.2020 - 02.2022
Developed customer journeys by leveraging Salesforce Marketing Cloud; served as the sole operator of Salesforce Marketing Cloud at this healthcare company
Supported the creation of email marketing campaigns while conducting email testing; collaborated with the Director of Marketing to realize their creative vision for the campaigns; edited visual content using Photoshop
Conducted market research on 5 top competitors within the industry.
Explored through research, various additional medical service options the organization might offer patients.
Marketed CME events for physicians.
Digital Marketing Specialist
mda.org
10.2019 - 12.2020
Managed email marketing campaigns for fundraisers, social events, and awareness programs using SF Marketing Cloud; collaborated with Salesforce Administrators and a CRM Manager; built and maintained email lists of 460K+ subscribers; incorporated marketing collateral from content specialists; built ad hoc campaign reports;
Email Marketing Specialist
Diversified Foodservice Supply
04.2019 - 08.2019
Automated and executed B2B drip email campaigns by utilizing Pardot; built and managed email lists of 60,000 for each of the 3 subsidiaries at the company; coordinated with a 5-6-member marketing team in each subsidiary; created reports on campaign KPIs.
Sales Representative
RadioShack
08.2016 - 04.2017
Tripled email collection rate at POS terminals, through training 3 fellow employees on a scripted request process.
Consistently met sales goals, while studying at NIU full-time.
Education
Bachelors of Science (BS) in Marketing (Minor: Computer Science) -