Scott Hardy
Alexander City,Alabama
Summary
Results-focused communications professional with strength in public speaking, time management and relationship building. Proactive leader with strengths in communication and collaboration. Proficient in leveraging social media and public relations knowledge to promote client's best interest. Adept at managing concurrent objectives to promote efficiency and influence positive outcomes.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Public Information Officer
Central Alabama Community College
Alexander City, AL
04.2023 - Current
- Develop and maintain relationships with media outlets to increase public awareness of department initiatives.
- Creates press releases, newsletters, brochures, and other promotional materials for events and programs.
- Monitor social media platforms for relevant conversations concerning the college's brand and mission statement.
- Lobbies elected officials on behalf of the college at local, state, and federal levels.
- Develop and implement strategies to increase government relations and public policy initiatives.
Executive Director
Building Trades Alliance
Montgomery, AL
03.2019 - Current
- Shares mission of organization with public through successful community outreach and marketing strategies
- Built relationships with strategic partners in Alabama, Florida, Georgia, Louisiana, Mississippi and Tennessee leading to business development opportunities
- Delivers presentations, attends industry conferences, and writes articles to promote the organization's image and engage with its constituency
- Manages and produces display and video content for social media platforms
Director of Social Media
Matrix, LLC
Montgomery, AL
11.2018 - Current
- Provides communication and public relations strategy for multiple institutions of higher learning
- Consistent engagement with local, state, and federal elected officials
- Provided social media and messaging strategy for more than 20 state and national political candidates
- Manages approximately 100 social media accounts
- Develops and implements strategic social media plans for clients
- Customizes client strategies to meet unique goals, maintain branding and reach target audiences
- Utilizes analytical tools such as Google Analytics to collect and review data
- Collaborates with public figures, companies, and press to boost and enhance brand on social media
On Air Personality
R&B Media
Alexander City, AL
04.2007 - Current
- Sideline reporter and on-air talent for the Alabama High School Athletic Association Radio Network
- Sideline reporter and on-air talent for Benjamin Russell High School football
- Co-host for all Sportz Blitz programming and select WAXC programming
Social Media Director
Walt Maddox for Governor
Tuscaloosa, AL
02.2018 - 11.2018
- A senior campaign staff member responsible for creating and elevating the candidate's digital and social media presence
- Coordinated social media ad placements
- Produced daily display and video content
- Created strategic plan for Facebook platform operations to maximize reach and effectiveness of implemented content
- Engaged with and responded to online audience through relevant comments
Alexander City City Councilman
City of Alexander City
Alexander City, AL
11.2016 - Current
- Youngest elected official in Alexander City history and the first African American to represent my district
- Appointed as City Council Pro Tem in 2019 and still serve in that capacity
- Participated in or led committees for special initiatives and local community events
- Responds to constituent concerns and develops and executes plans to address city issues
- Initiates professional relationships between city, county, state, federal and other municipal government offices by cohesively discussing ways to resolve interjurisdictional issues and regional problems affecting residents
- Instituted development of various departments, divisions, administrative offices and citizen advisory committees, promoting in-depth guidance in making recommendations to improve policies, projects and spending allocation
- Plans and manages different community meetings, public forums and outreach events
- Solicits federal funding for local projects and program
- Writes legislation and amendments, set policies and oversees budgets
- Built and deepened partnerships with other politicians to more effectively carry out agendas
Digital Marketing Specialist
Tallapoosa Publishers, Inc
Alexander City, AL
10.2016 - 07.2018
- Recognized nationally by Editor & Publisher magazine as one of its "10 Newspapers That Do It Right" in 2018
- Appeared in a feature story by Nieman Foundation for Journalism at Harvard University
- Boosted digital ad revenue in 2017 from $56,000 to $104,000
- Developed social media initiatives and created daily content on Facebook, Twitter, Instagram and emerging social platforms to engage current followers and acquire new ones
- Developed marketing packages involving web design, remarketing campaigns, key phrase packages and new media advertising campaigns to increase search engine optimization for clients
- Created and implemented marketing campaigns to help clients capitalize on new media opportunities
- Developed improved digital content for website and social media platforms
- Posted and monitored content on social media channels
Community Impact & Marketing Director
Lake Martin Area United Way
Alexander City, AL
08.2015 - 09.2016
- Cultivated and developed relationships with existing and potential referral sources, identified new partners, uncovered untapped opportunities and raised brand awareness
- Maintained existing and developed new partnerships with many local charity organizations to facilitate community involvement and awareness of non-profit missions and theatre events
- Promoted community events and news through monthly newsletters, which were distributed to local families and community leaders
- Planned and managed different community meetings, public forums and outreach events
- Gave presentations at public gatherings, community events and school meetings
Marketing Coordinator
Tallapoosa Publishers, Inc
Alexander City, AL
09.2013 - 08.2015
- Maximized branding initiatives by preparing marketing packages and advertising collateral to secure prospects and increase sales
- Oversaw marketing for product launches and coordinated public relations, direct mail pieces, sales training and e-mail campaigns
- Expanded new businesses by developing powerful sales, advertising and marketing campaigns
- Managed work according to tight project timelines and high quality standards
- Generated monthly performance metrics and analytical reports, reviewing and communicating marketing campaign successes to clients
Regional Manager
Alabama Sports Festival Foundation
Montgomery, AL
10.2011 - 08.2013
- Identified and built relationships with potential donors
- Organized, led and promoted interest in sporting activities for 21 counties in state of Alabama
- Student Ambassador Program chair, which included approximately 120 students statewide
- Managed Wee Can Fight Obesity Program for more than 40 schools statewide
Education
Bachelor of Interdisciplinary Studies
Auburn University Montgomery
Central Alabama Community College
Skills
- Verbal and Written Communication
- Critical Thinking
- Problem-Solving
- Relationship Building
- Effective Organization
- Strategic Planning
- Time Management
- Digital Media
- Content Creation
- Audience Analysis
Additional Information
Alexander City Planning Commission
Alexander City Schools Education Foundation
Lake Martin Tourism Association
Lake Martin Young Professionals
Main Street Alexander City
TallaCoosa Aid to People
Certification
Certified Alabama Planning and Zoning Official
Certified Municipal Officer
Municipal Economic Development
Timeline
Public Information Officer
Central Alabama Community College
04.2023 - Current
Executive Director
Building Trades Alliance
03.2019 - Current
Director of Social Media
Matrix, LLC
11.2018 - Current
Social Media Director
Walt Maddox for Governor
02.2018 - 11.2018
Alexander City City Councilman
City of Alexander City
11.2016 - Current
Digital Marketing Specialist
Tallapoosa Publishers, Inc
10.2016 - 07.2018
Community Impact & Marketing Director
Lake Martin Area United Way
08.2015 - 09.2016
Marketing Coordinator
Tallapoosa Publishers, Inc
09.2013 - 08.2015
Regional Manager
Alabama Sports Festival Foundation
10.2011 - 08.2013
On Air Personality
R&B Media
04.2007 - Current
Bachelor of Interdisciplinary Studies
Auburn University Montgomery
Central Alabama Community College
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