Summary
Overview
Work History
Education
Skills
Awards
Timeline
Generic

Charles "Trey" F. ELLIS

Redding,California

Summary

Marketing Director and Creative Strategist with 7+ years of experience leading advertising campaign execution, brand storytelling, and performance marketing in high-growth, mission-driven organizations. Proven success driving revenue through email and SMS marketing, conversion-optimized landing pages, and full-funnel ad strategies. Adept at scaling DTC campaigns, managing creative teams, and delivering data-informed results. Passionate about building brands that blend high-quality storytelling with measurable growth.

Overview

7
7
years of professional experience

Work History

Founder

Ads by Friday
Redding, CA
01.2025 - Current
  • Lead a creative advertising agency serving 7- and 8-figure DTC brands with high-performing, full-funnel ad campaigns.
  • Provide creative strategy, campaign planning, and influencer marketing to drive revenue and acquisition.
  • Recruited and manage 80+ content creators, enabling scalable production of branded video ads and social content.
  • Oversaw the creation of 400+ UGC ads, optimized for ROAS and engagement across Meta, TikTok, and YouTube.
  • Partner with brands on talent sourcing, creative testing frameworks, and campaign scaling.
  • Guide messaging, tone, and aesthetics using audience insights and platform trends.

Marketing Director

The Adventure Challenge
Redding, CA
04.2020 - 03.2025
  • Promoted from Creative Director to Marketing Director, leading email/SMS marketing, advertising campaigns, product launches, and CRO initiatives.
  • Directed brand storytelling and creative development across digital, print, and social channels.
  • Oversaw content production for Instagram, YouTube, and TikTok, driving community engagement.
  • Collaborated cross-functionally with product, design, and operations to ensure campaign alignment.
  • Utilized tools such as Sendlane, Canva, Notion, Figma, and Google Suite to optimize workflows.

Social Media Coordinator

Bethel Music
Redding, CA
05.2019 - 04.2020
  • Developed and executed multi-platform social strategies for artist releases and brand campaigns.
  • Created and curated engaging content, increasing monthly social engagement.
  • Supported content performance analysis and campaign planning.

Youth Ministry Media Manager

Bethel Church
Redding, CA
05.2018 - 05.2019
  • Led weekly video content production and digital assets for youth events and services.
  • Mentored student volunteers in creative roles, video editing, and media strategy.
  • Supported alignment with overall church branding and messaging.

Education

Associate of Arts - Creative Writing

University of Central Oklahoma
Edmond, OK
12.2014

Skills

Campaign Dev & Execution

Brand Messaging & Storytelling

DTC Marketing

Email/SMS Strategy

CRO & A/B Testing

Influencer Marketing

Performance Analytics

Audience Segmentation

Copywriting & Creative Direction

Social Media (TikTok Reels IG)

Video Production Oversight

Figma

Mailchimp/Klaviyo

Cross-functional Team Leadership

Agile Workflow

Awards

Shorty Awards Finalist (2024) – Best Video Ad, Webby Awards Finalist (2022) – Best Long-Form Advertisement

Timeline

Founder

Ads by Friday
01.2025 - Current

Marketing Director

The Adventure Challenge
04.2020 - 03.2025

Social Media Coordinator

Bethel Music
05.2019 - 04.2020

Youth Ministry Media Manager

Bethel Church
05.2018 - 05.2019

Associate of Arts - Creative Writing

University of Central Oklahoma

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