Summary
Overview
Work History
Education
Skills
Timeline
Generic

Charles W Schwer III

Westmoreland City,PA

Summary

Accomplished Sales Manager offering 38 years of automotive experience. Great customer service skills, building relationships with customers and team members, CSI focused, and driven to accomplish sales goals.

Overview

22
22
years of professional experience

Work History

Sales Consultant

Cochran Subaru
09.2023 - Current
  • Cold called and conducted face-to-face sales calls.
  • Maintained sense of urgency in answering customer questions and requests through email or voice messaging.
  • Provided sales and customer service assistance to walk-in traffic
  • Followed up with existing customers to provide additional support and address concerns.
  • Implemented up-selling strategies, encompassing recommendation of accessories and complementary purchases.
  • Used consultative sales techniques to understand customer needs and recommend relevant products and services.
  • Responded to telephone and in-person requests for information.
  • Evaluated customer purchase requirements and recommended best-fit company offerings.
  • Consulted with sales and finance managers to negotiate sales price, trade-in allowance, license fee, discounts and financing or lease options on vehicle.
  • Accompanied customers and demonstrated performance features on test drives.

Sales Manager

Cochran C1 Pre-owned
01.2022 - 08.2023
  • Appraise potential trades
  • Desk deals
  • Buy off street vehicles
  • Buy off lease vehicles
  • Call KBB ICO customers to purchase vehicles
  • Track trades through the service center
  • Resolved customer issues quickly to close deals and boost client satisfaction.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
  • Built relationships with customers and community to establish long-term business growth.

General Sales Manager

Cochran Cadillac
06.2017 - 12.2021
  • 2019 New vehicle market share award
  • 2019 & 2020 CSI Champs award
  • 2020 & 2021 #1 Cochran building greatness award
  • New model unveiling events along with live music, food, and radio spots on 97.5 fm and 770 am
  • Responsible for acquisition, merchandising, selling of new, used, and CPO vehicles.
  • Monitor and drive the team to achieve and exceed CSI, Market Share, PVR, and Forecasted Objectives.
  • YOY sales increase 2018-2019-2020-2021
  • Tracking maturing lease customers
  • Maintain lease tracking board
  • Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
  • Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.

Sales Consultant

Cochran Pontiac-Buick-GMC
02.2004 - 05.2017
  • Used consultative sales techniques to understand customer needs and recommend relevant products and services.
  • Cold called and conducted face-to-face sales calls.
  • Evaluated customer purchase requirements and recommended best-fit company offerings.
  • Followed up with existing customers to provide additional support and address concerns.
  • Responded to telephone and in-person requests for information.
  • Maximized customer retention by resolving issues quickly.
  • Maintained sense of urgency in answering customer questions and requests through email or voice message.
  • Provided sales and customer service assistance to walk-in traffic
  • Located merchandise across various stores to address customer needs.
  • Prepared purchased vehicles and completed final delivery checks.
  • Demonstrated automobiles by explaining characteristics, capabilities, and features, taking test drives and explaining warranties and services.
  • Commercial Sales, dump body, cargo vans, box trucks, utility body, and plows etc.

Store Manager

Bridgestone Firestone
09.2001 - 02.2004
  • Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
  • Managed inventory control, cash control, and store opening and closing procedures.
  • Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
  • Approved regular payroll submissions for employees.
  • Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
  • Supervised guests at front counter, answering questions regarding products.
  • Assisted with hiring, training and mentoring new staff members.

Education

Diploma - Automotive & Diesel Technology

Rosedale Technical Institute
Pittsburgh, PA
03.1986

High School Diploma -

East Allegheny High School
North Versailles, PA
06.1984

Skills

  • Customer Liaison
  • Sales Tracking
  • Rapport and Relationship Building
  • Product Knowledge
  • Positive and Upbeat
  • CRM Software
  • Verbal and Written Communication
  • Sales Coaching
  • Promotional Sales Events
  • V Auto
  • CDK
  • Route One

Timeline

Sales Consultant

Cochran Subaru
09.2023 - Current

Sales Manager

Cochran C1 Pre-owned
01.2022 - 08.2023

General Sales Manager

Cochran Cadillac
06.2017 - 12.2021

Sales Consultant

Cochran Pontiac-Buick-GMC
02.2004 - 05.2017

Store Manager

Bridgestone Firestone
09.2001 - 02.2004

Diploma - Automotive & Diesel Technology

Rosedale Technical Institute

High School Diploma -

East Allegheny High School

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Charles W Schwer III