CHARLI EISEN
New York,NY
Summary
Dynamic e-commerce and digital merchandising professional with hands-on experience driving growth for fashion retail brands. Built a foundation in e-commerce operations at Retrofête, and advanced into full ownership of merchandising, inventory, and site operations at Big Drop NYC. Expert in Shopify, product lifecycle management, SEO-driven tagging, and digital merchandising strategy. Known for executing end-to-end workflows, from purchase orders and inventory setup to site launch and optimization, while partnering cross-functionally to improve conversion, user experience, and brand loyalty. Played a key role in more than doubling e-commerce sales at Big Drop through strategic merchandising, operational rigor, and client-centric execution.
Overview
4
4
years of professional experience
2
2
Certifications
Work History
Manager of E-Commerce & Client Relations
Big Drop NYC
New York, USA
03.2025 - Current
- Own end-to-end e-commerce operations including purchase order creation, inventory setup, and product lifecycle management from buy to site launch.
- Create and manage all purchase orders (POs), ensuring accuracy across cost, pricing, quantities, and delivery timelines.
- Execute full product uploads across Shopify, including SKU creation, variants, pricing, imagery, copy, tagging, and categorization.
- Lead digital merchandising across PDPs, collection pages, and homepage to drive conversion, AOV, and sell-through.
- Manage SEO-focused tagging, metadata, and site taxonomy to improve discoverability and on-site search performance.
- Implement and optimize digital merchandising features such as 'Complete the Look' styling modules to support cross-sell.
- Oversee inventory accuracy, product visibility, and seasonal assortment flow across the site.
- Partner with developers and designers to QA site updates, launches, redesigns, and UX improvements.
- Collaborate cross-functionally with buying, marketing, and creative teams on campaigns and key retail moments.
- Manage VIP client relations, consignment boxes, and personalized styling for high-spend clients, supporting retention and loyalty.
E-Commerce Assistant
Retrofête
New York, USA
06.2023 - 02.2025
- Supported day-to-day e-commerce operations across Shopify, Saks, and Farfetch for a high-volume fashion brand.
- Executed detailed product uploads including SKU setup, pricing, imagery, copy, tagging, and merchandising attributes.
- Conducted extensive QA to ensure site accuracy, functionality, and visual consistency before and after launches.
- Maintained collection pages, filters, and tagging to optimize navigation, discoverability, and conversion.
- Monitored inventory levels, pre-orders, and back-in-stock updates to ensure accurate customer experience.
- Authored and optimized product descriptions to align with brand voice and improve sell-through.
- Linked promotional emails to live assortments in coordination with marketing and launch calendars.
E-Commerce & Merchandising Intern
Retrofête
New York, USA
05.2022 - 08.2022
- Supported merchandising strategies for new collection launches and seasonal refreshes.
- Assisted with sales reporting and bestseller analysis to inform product placement and feature prioritization.
- Enhanced PDP imagery, copy, and navigation to improve engagement and conversion.
Education
Bachelor of Arts - Journalism And Mass Communication
University of Wisconsin, Madison
Madison, WI12-2022
Skills
- Shopify
- Purchase orders
- E-commerce operations
- Digital merchandising
- Inventory Management
- SEO and product tagging
- Klaviyo
- Excel
- Photoshop
- Canva
- InDesign
- Photography
Certification
Digital Studies Certificate
Timeline
Manager of E-Commerce & Client Relations
Big Drop NYC
03.2025 - Current
E-Commerce Assistant
Retrofête
06.2023 - 02.2025
E-Commerce & Merchandising Intern
Retrofête
05.2022 - 08.2022
Bachelor of Arts - Journalism And Mass Communication
University of Wisconsin, Madison