Charlie Alexander
Shannon,NC
Summary
Digital Marketing| Sales Management | Operations Management Digital Marketing & Operations Leader who is results oriented, offering 20+ years of experience in sales management, business development, operations, product management and military tactics. Continuously succeeded in generating profitability through strategic sales plans, extensive marketing efforts and leadership. Develop growth- and customer-centric business plans and oversight the execution of operations, financials, and technologies within civilian and military environments. Focused experienced in overseeing social media marketing for growing organizations. Accomplished in improving lead prospecting, customer acquisition and brand awareness. Offers top skills in planning and project management.
Overview
20
20
years of professional experience
Work History
Digital Marketing Manager
Baker American Cycles
07.2004 - Current
- Create digital marketing strategies to enhance company's online presence of products and services
- Review online statistics, implement changes to the budget & marketplace
- Identify best practices to optimize online marketing performance
- Maintain company brand by working on marketing campaigns
- Include performing market research, strategizing with other marketing professionals and creating content to aid in success of marketing campaigns
- Build and motivate team of salespeople to help drive revenue
- Encourage client relationships, set targets to meet or exceed based on monthly and quarterly forecasts.
- Increased conversion rates through thorough A/B testing of website design elements and calls to action.
- Optimized email campaigns to increase open and click-through rates.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Developed insightful reports for senior leadership using web analytics data to inform future digital marketing decisions.
- Streamlined marketing operations by introducing project management tools and automating repetitive tasks.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
Education
Bachelor of Science in Physical Education -
University of Alabama
Tuscaloosa, AL1998
Bachelor of Science in Elementary Education -
Athens State University
Athens, AL1997
Bachelor of Science in History -
Athens State University
Athens, AL1997
Skills
Service Promotion
Social Media Marketing
Business Needs Analysis
Google Analytics
Community Service
- Volunteer, Fayetteville Animal Protection Society Inc.
- Volunteer, Autism Society of Cumberland County
- Volunteer, Mo’s Heroes
- Volunteer, 2-14 Connect
- Volunteer, HSB 3-27 FAR
- Volunteer, Special Olympics Cumberland County
Timeline
Digital Marketing Manager
Baker American Cycles
07.2004 - Current
Bachelor of Science in Physical Education -
University of Alabama
Bachelor of Science in Elementary Education -
Athens State University
Bachelor of Science in History -
Athens State University
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