Summary
Overview
Work History
Education
Skills
Projects
Certification
Timeline
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Charlie Hoberg

Bainbridge Island,WA

Summary

SAFe Certified Product Manager with experience leading in creation of new product and customer experience features. Skillful in gathering product requirements, ideating product design/enhancements, and facilitating the streamlined development of software products. Excellent negotiation and customer management skills with a history of exceeding client expectations. Demonstrates passion for creativity, building long-term customer relationships, and delivering timely results.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Associate Product Manager

Parts Town LLC.
01.2024 - Current
  • Spearheaded personalization initiatives that increased revenue attribution from 0.44% to 0.81% (80% growth) by optimizing recommendation strategies through iterative A/B testing and implementing data-driven enhancements across the Partst Town site.
  • Managed the end-to-end transition to a new recommendation engine platform, identifying and resolving product flaws, developing a manual reporting system to address data limitations, and ensuring successful platform adoption.
  • Collaborated with UX, marketing, and analytics teams to conceptualize and execute over 10+ A/B tests, improving user experiences and driving measurable gains in conversion rates and customer satisfaction.
  • Streamlined testing processes by creating and maintaining a clear CRO roadmap and establishing a repeatable UAT and QA pipeline in collaboration with internal teams and third-party platforms.
  • Drove strategic alignment across cross-functional teams, ensuring timely delivery of projects while partnering with stakeholders to develop a long-term personalization roadmap with clear milestones.
  • Designed and implemented a semi-automated reporting system from scratch for the personalization program, ensuring accurate KPI tracking and providing data-driven insights to measure test success and enhance customer engagement.

Product Analyst II

Lennar Corporation
06.2022 - Current
  • Partnered with product owner to spearhead end-to-end product development for three financial software applications, with the goal of 80% reduction in manual tasks and data errors for Lennar's Land Acquisition and Development teams.
  • Conducted in-depth primary and secondary research to gain insights into customer needs and behaviors.
  • Drove product design and development by crafting user stories, meticulously managing product backlogs, and participating in daily stand-ups with cross-functional teams.
  • Led A/B testing initiatives, resulting in data-informed product optimizations and superior user experiences.
  • Collaborated closely with development leads to define process flows, prioritize tasks, and establish business value measurement criteria.
  • Authored detailed product requirements, user manuals, and other essential technical documentation for new product rollouts.
  • Formulated and defined Lennar's go-to-market strategy for all upcoming product releases, ensuring streamlined user adoption and engagement.
  • Collaborated with senior leadership to strategize product direction, construct a portfolio roadmap, and map all business capabilities in the land acquisition and development sector at Lennar.

Executive Director

Bronco Hoops League
02.2022 - 06.2022
  • Started, organized, and managed full-scale 16 team basketball league with over 175 participants, overseeing all aspects of league operations including player registration, team rosters, game schedules, and referee coordination.
  • Performed sales outreach to increase league participation resulting in 175 signups and over $8000 in revenue
  • Created promotional materials and provided insightful information to social media, websites and print media to educate public
  • Spearheaded all financial aspects of league, including budgeting, revenue tracking, and expense management, ensuring efficient and effective use of resources
  • Demonstrated strong leadership and project management skills, effectively managing team of volunteers and ensuring high-quality execution of all league operations.

Founder

GroundZero Sports Group LLC
07.2021 - 06.2022
  • Recruited, pitched to, and secured 10 NCAA athletes as clients, managing all aspects of sponsorship deals and ensuring successful partnerships with businesses.
  • Forged lasting relationships between NCAA athletes and businesses for sponsorship opportunities, resulting in multiple four-figure brand deals.
  • Hosted 1-on-1 meetings with business owners, agents, and partners to pitch personalized sponsorship deals and expand company reach.
  • Visualized and developed original content for social media pages such as Instagram and LinkedIn, growing following of over 500 in 3 months
  • Built and designed online platform that allowed companies to connect with athletes and offered additional services, such as personal brand development, apparel and logo design, and financial education.

Sports Marketing Intern

Santa Clara University
09.2018 - 05.2022
  • Collaborated with team of 20+ other interns and assistant athletic directors to execute game-day promotions for Santa Clara University athletic events, ensuring positive and engaging fan experience.
  • Lead ticket sales at various athletic events and promoted university apparel, driving increased revenue for athletic department.
  • Executed marketing tasks such as promoting events at student union, running giveaway promotions, and organizing events during halftimes of games, driving increased attendance and engagement for athletic events.
  • Operated audio and visual board during games, ensuring seamless execution of game-day operations and providing engaging fan experience.

Entrepreneurs’ Law Clinic Consultant

Santa Clara University School Of Law
08.2021 - 11.2021
  • Selected by business school professors to serve as pro bono consultant targeting underserved entrepreneurs, providing legal and business counseling to support their success.
  • Collaborated with attorneys, law school students, and MBA students to counsel entrepreneurs and small business owners on variety of business and legal issues, including entity formation, contracts, and intellectual property.
  • Conducted research in advance of advising sessions to ensure well-informed and effective counseling for each client, averaging 2-3 clinics per month with 4-5 clients per session.
  • Conducted intake interviews with clients via phone or video meeting, building strong relationships and providing high-quality customer service.
  • Demonstrated strong organizational and time management skills while managing multiple projects.
  • Proven ability to develop and implement creative solutions to complex problems.

Program Assistant

Stanford Graduate School Of Business
06.2021 - 09.2021
  • Partnered with faculty to create condensed education program for over 100 executives from Fortune 500 companies, covering topics such as innovation, strategy, organizational behavior, and leadership.
  • Enhanced program experiences by building and improving processes and implementing logistical changes, resulting in increased participant satisfaction and improved efficiency.
  • Tracked and planned budgets and expenses for current and future cohorts, logging over $20 million in revenue and ensuring effective financial management of program.
  • Organized and streamlined data collection processes for participant satisfaction surveys, spearheading weekly analysis to inform future program direction and ensure continuous improvement.
  • Demonstrated strong project management and collaboration skills, working closely with faculty, participants, and other stakeholders to ensure program success.

Brand Management Intern

Digital Pedigree LLC
08.2020 - 04.2021
  • Managed advertising campaigns for 15+ Amazon.com vendors, overseeing $1.5 million budget and ensuring effective implementation and optimization of campaigns.
  • Facilitated launch of multiple new product campaigns, including a new vacuum line, driving 400% increase in page views and 120% increase in sales revenue month-over-month.
  • Produced detailed reports analyzing data and curating individualized advertising strategies from an analytical standpoint, informing future marketing efforts and driving increased performance for clients.
  • Collaborated with cross-functional teams, including designers and developers, to execute successful marketing campaigns and achieve client goals.
  • Demonstrated strong project management and communication skills, ensuring effective communication with clients and stakeholders and delivering high-quality results.

Education

Bachelor of Science - Finance And International Business

Santa Clara University
Santa Clara, CA
03.2022

Skills

  • Scrum & Agile Methodologies
  • Stakeholder Relationship Management
  • Product Research
  • Creative Design/Canva
  • Atlassian (Jira & Confluence)
  • User Story Authoring
  • Microsoft Excel
  • Conversion Rate Optimization
  • Prompt Engineering
  • Team Leadership
  • Financial Modeling & Analysis
  • Functional and Business Requirements

Projects

THE ATHLETES AND ASSETS PODCAST

Head of Media Production

  • Manage all social media pages and increased podcast's social media following by over 100% in first two months, leveraging effective content creation and curation strategies to build engagement and drive growth.
  • Edit and produce all original podcast content, including audio and short-form video, as well as marketing materials to promote podcast.
  • Conduct outreach to new potential guests and coordinate with podcast community about opportunities, events, and other activities to build relationships and drive increased visibility and engagement for podcast.
  • Demonstrate strong organizational and project management skills, ensuring timely and high-quality production and delivery of podcast content.

Certification

  • Certified Product Owner/ Product Manager - SAFe® 6.0
  • Fundamentals of Global Sports Management Certificate - New York University School of Professional Studies


Timeline

Associate Product Manager

Parts Town LLC.
01.2024 - Current

Product Analyst II

Lennar Corporation
06.2022 - Current

Executive Director

Bronco Hoops League
02.2022 - 06.2022

Entrepreneurs’ Law Clinic Consultant

Santa Clara University School Of Law
08.2021 - 11.2021

Founder

GroundZero Sports Group LLC
07.2021 - 06.2022

Program Assistant

Stanford Graduate School Of Business
06.2021 - 09.2021

Brand Management Intern

Digital Pedigree LLC
08.2020 - 04.2021

Sports Marketing Intern

Santa Clara University
09.2018 - 05.2022

Bachelor of Science - Finance And International Business

Santa Clara University

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Charlie Hoberg