Charlie Knudsvig

• Collaborated with 10+ brands to enhance Amazon and e-commerce growth strategies, emphasizing brand positioning and trademark protection.
• Developed comprehensive marketing strategies for diverse e-commerce clients.
• Collaborated with clients to refine branding and positioning strategies.
• Conducted market research to identify emerging trends and consumer behaviors.
• Developed generative AI workflows to streamline creative testing and performance analytics for clients, with plans to complete UT Austin AI Marketing course by Summer 2026.

• Oversaw full P&L for Amazon, Wayfair, and Walmart; negotiated margin and placement terms with 12+ retail partners to enhance distribution.
• Managed lead strategy for national account reviews; exceeded revenue and profit forecasts by 18% and 16% respectively in 2024 (+14% revenue / +24% profit YTD 2025).
• Directed cross-functional team across account management, social, affiliate, paid search, and SEO; implemented KPI dashboards that cut reporting time by 50%.

• Reported to June CEO and Weber CMO; presented biannual strategy and results to Board of Directors, securing buy-in for multi-million-dollar program expansions that enhanced growth initiatives.
• Delivered +45% YoY revenue while reducing ad spend 51% through channel mix optimization and LTV-based budgeting.
• Coordinated 5 external agencies (PR, Meta, TikTok, Google, Influencer), Amazon channel, and 4-person in-house team to streamline marketing efforts and maximize campaign effectiveness.

Head of Private Brands Marketing, Physical Stores & CPG

• Founded and launched Amazon's first private label skincare and wine brands, achieving +35% year-over-year revenue growth.
• Designed and executed beta bites program to curate high-demand private label grocery selections.
• Led private brands marketing for Amazon Fresh 'just walk out' stores, contributing 35% of store revenue in year one (+23% to goal).
• Developed promotional merchandising and go-to-market strategies for three new grocery brands, generating over 15 million customer impressions per launch.

Senior Performance Marketing Manager, Amazon Private Brands (CPG)

• Pioneered Amazon's first affiliate program for private brands, driving $22 million incremental revenue in 2020 with top-quartile ROI.
• Created a 12-month marketing ROI model integrating downstream impact metrics, adopted as standard for budget allocation.
• Coordinated Prime Day 2019 for Amazon brands, managing 12+ cross-functional teams to deliver $65 million (+410% year-over-year) revenue.

Category Manager / Program Manager, Automotive & Tires

• Conceived and launched mobile tire installation program, securing partnerships with 70% of major tire manufacturers through high-ROI pitches.