Charlie Kreck
Richmond,VA
Summary
Strategic marketing professional seeking a position using necessary skills, knowledge and experience to contribute to a collaborative marketing team. Detail-oriented and motivated with proven track record of improving customer satisfaction and enhancing media outreach. Adept at utilizing extensive knowledge of marketing tools and copywriting skills to improve sales strategies. Possesses excellent oral and written communication skills to effectively support marketing teams. Strengths in project management, content marketing and presentation skills.
Overview
4
4
years of professional experience
Work History
Marketing Assistant
Troutman Pepper LLP
2022.01 - 2023.07
- Develop and post marketing collateral, such as pitch materials, website content, blogs/newsletters, and survey submissions.
- Created and maintained weekly newsletters for two practice groups leading to increased readership and webpage views.
- Track and maintain marketing budgets across multiple practice groups at the firm.
- Research regional industry conferences, events, and sponsorship opportunities.
- Update and maintain various marketing distribution lists as needed, including those affiliated with events and outreach initiatives
- Handle logistics related to client and attorney networking/entertainment needs.
- Promote the successes of the attorneys, including identifying media, publishing and speaking opportunities that align with the profile-raising objectives of the practices.
Account Executive
MABC Technology Solutions
2021.01 - 2022.01
- Prospect potential clients interested in phone systems, wifi boosters, and 911 emergency software.
- Create tailored products and services for clients.
- Develop firm understanding of the telecommunications industry and use sales tactics to close deals.
- Create proposals that demonstrate the value that MABC can provide for potential clients in regards to their telecommunication needs.
Sales Representative
MB Media LLC
2019.11 - 2020.11
- Establish, develop, and maintain business relationships with existing customers and prospective customers in the assigned territory/market segment.
- Coordinate sales efforts with the sales management, administrative team, and collection department.
- Create outstanding radio messages that capture the attention of the listener and satisfy the customer.
- Reached $1,500 weekly sales in March 2020, beginning the process of reaching commission before the COVID-19 pandemic.
Public Relations & Marketing Intern
College of Charleston Theatre
2019.01 - 2019.05
- Plan, market, and present on-going programs and special events related to the productions.
- Utilize a variety of advertising techniques in different media forms to maximize effectiveness.
- Responsible for public relations, marketing and social media management for the department.
Education
Bachelor of Science - Marketing
College of Charleston
Charleston, SC05.2019
Skills
- Content Management: Foundation, Brandfolder, Asana
- CRM: InterAction, HubSpot, Salesforce
- Microsoft: Excel, Word, Powerpoint, Teams
- Social Media: Meta, Twitter/X, LinkedIn
- Adobe: Photoshop, Lightroom
Accomplishments
- Create and present an advertising campaign for Wienerschnitzel Hot Dogs
- Analyze collected primary data taken from respondents in the selected target markets
- Utilize different marketing tactics that would reach the desired target markets for Wienerschnitzel.
- Present full advertisement in front of a large crowd for 15 minutes and receive valuable feedback from judges.
Timeline
Marketing Assistant
Troutman Pepper LLP
2022.01 - 2023.07
Account Executive
MABC Technology Solutions
2021.01 - 2022.01
Sales Representative
MB Media LLC
2019.11 - 2020.11
Public Relations & Marketing Intern
College of Charleston Theatre
2019.01 - 2019.05
Bachelor of Science - Marketing
College of Charleston
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