CHARLIE TENANT
Geneva,IL
Summary
Marketing professional with extensive experience in developing and executing strategies that enhance brand visibility and engagement. Proven ability to leverage data analytics for campaign optimization and decision-making. Expertise in social media, SEO, and content marketing, leading to significant increases in ROI and market share. Resourceful in managing comprehensive marketing initiatives and fostering partnerships that drive business growth.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Marketing Coordinator
Cat-i Glass Manufacturing
South Elgin, IL
02.2024 - 03.2025
- Reported directly to the Vice President of Sales and Vice President of Finance.
- Presented quarterly reports to four vice presidents.
- Helped manage our purchase order reports with the customer service manager and presented them to the Vice President of Sales on a quarterly basis.
- Managed the entire lead program.
- Brought in over $100,000 worth of new customers.
- Created multiple dashboards for the marketing and sales departments with our ERP analyst to help manage our entire lead program.
- Assigned leads in our ERP system, Epicor, to salesmen.
- Reported Google Analytics data and WebTrax data to the board of directors.
- Brought Google Reviews from 2.4/5 stars to 4.2/5 stars using different marketing tactics.
- Sent out multiple email marketing campaigns to enhance relationships with current and new customers.
- Helped design new ID badges, PowerPoint templates, and flyers.
- Collaborated with the HR team to help create new training videos and powerpoints using AI tools.
- Managed the coordination of our ThomasNet profile.
- Developed content for websites, blogs, and social media platforms.
- Prepared marketing campaign budgets with finance personnel.
- Maintained the company website, ensuring content is up-to-date and SEO optimized.
Project Manager / Marketing Associate
EYES4RESEARCH
Naperville, ILLINOIS
05.2022 - 02.2024
- Providing clear direction to internal teams, setting expectations and due dates for deliverables.
- Devising plans and schedules for concurrent projects to meet established deadlines. (Survey Data Collection)
- Design new marketing campaigns for social media, email, and SEO.
- Generating new business leads through various prospecting strategies.
- Increasing brand awareness and market share by sharing social media posts.
- Created and implemented original content for social media platforms.
- Content Development (B2B & B2C) (Instagram, Twitter, LinkedIn, Canva, Wordpress, Websites, etc. )
- Researched and implemented SEO tactics to drive traffic.
- Identify the latest trends and technologies affecting our industry using data analytics.
- Evaluate key metrics that affect our website traffic, service quotas, and target audience.
- Use platforms such as Brevo, Apollo, ConstantContact for lead generation/email marketing campaigns.
Event Marketer
LEAF FILTER
Lombard, ILLINOIS
08.2021 - 11.2022
- Provided support at live events by greeting guests, handling registration processes, answering any questions about services.
- Demonstrated in real time the efficiency of the products.
- Generated leads by networking at various industry events.
- Interacted with real customers in real time while generating leads.
Marketing Intern
FIT BODY BOOT CAMP
Naperville, ILLINOIS
06.2021 - 11.2021
- Developed company mock-ups and social media content to increase brand awareness.
- Brainstormed creative ideas to improve branding and company messages.
- Created content for social media platforms that increased brand awareness and drove website traffic.
- Content Development (Facebook, Instagram, LinkedIn, Website, Email)
- Curated social media content and managed accounts to increase engagement.
- Managed email and SMS campaigns.
- Edited pictures/videos to show potential clients the experience.
Education
Bachelor of Arts (B.A.) - Marketing
North Central College
Naperville, IL, US05.2021
Skills
- Brand development and digital marketing
- Social media strategy
- Project management
- Market research and analysis
- Content curation and SEO
- Email marketing campaigns
- Graphic design and advertising
- Budget preparation
- Lead management
- Social media content
- Market research
- Campaign development
Personal Information
Title: Marketing Associate
Affiliations
- Mens Soccer at North Central College
Languages
English
Professional
Spanish
Professional
Certification
- Bloomber Certification
Timeline
Marketing Coordinator
Cat-i Glass Manufacturing
02.2024 - 03.2025
Project Manager / Marketing Associate
EYES4RESEARCH
05.2022 - 02.2024
Event Marketer
LEAF FILTER
08.2021 - 11.2022
Marketing Intern
FIT BODY BOOT CAMP
06.2021 - 11.2021
Bachelor of Arts (B.A.) - Marketing
North Central College
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