Charlie Tuttle
Placerville,CA
Summary
District Sales Manager with over 25 years of experience in the pool and spa industry, specializing in territory growth and sales team leadership. Expertise in client relations, strategic planning, and revenue enhancement for both residential and commercial markets. Proven track record in transforming territory sales through innovative marketing strategies and exceptional customer service. Strong analytical skills and a data-driven mindset enable effective problem-solving in competitive environments.
Overview
18
18
years of professional experience
1
1
Certification
Work History
District Sales Manager
NC BRAND- KIK Consumer Products
01.2021 - Current
- District Sales Manager- territories CA and NV (later added WA, OR, and ID in 2024)
- Build good relationships with pool and spa dealers, retail stores, and service professionals to increase sales and customer loyalty.
- Create sales plans for each district based on regional trends, seasonal needs, and competition.
- Teach dealers and retail staff about product features, water care, and merchandising to improve customer experience and sales.
- Start and oversee promotional campaigns, incentives, and seasonal offers in all areas.
- Watch competitors, customer preferences, and rules to guide strategy and find growth opportunities.
- Keep accurate records of sales activities, pipeline, and dealer performance using CRM tools; share insights with leaders.
- Represent the brand at trade shows, dealer meetings, and industry events in the Pacific and Mountain regions.
- Work with marketing, operations, and supply chain teams to ensure sales efforts and customer service run smoothly.
- Increased sales by 82% (2022-2023).
- New territory increased sales by 48% (2024).
District Sales Manager
NC Brands & BioGuard Hybrid-role
01.2019 - 01.2020
- District Sales Manager- territories CA and NV
- Maintain and grow relationships with existing dealers and service partners through regular support, training, and value-driven engagement.
- Identify and pursue opportunities with prospective customers by showcasing the benefits of KIK’s pool and spa products (e.g., BioGuard, SpaGuard, ProGuard).
- Increase market share by converting customers from competitive brands using KIK’s promotional tools and incentive programs.
- Educate customers on product usage, water care solutions, and seasonal strategies to maximize satisfaction and loyalty.
- Maintain accurate records of sales activities and customer interactions using CRM systems; provide timely reports to leadership.
- Work closely with marketing, operations, and product teams to ensure seamless execution of sales strategies and customer service.
- Increased sales by 15%.
District Sales Manager
NC BRANDS (Formerly Natural Chemistry)
01.2017 - 01.2019
- District Sales Manager- territories CA and NV
- Manage sales operations across multiple states or regions, ensuring consistent growth and brand representation.
- Build and maintain strong relationships with distributors, retailers, and service partners to drive product sell-through.
- Develop and execute regional sales strategies aligned with company goals, seasonal trends, and market dynamics.
- Lead District Sales Managers or field reps; provide training, performance feedback, and support to maximize results.
- Analyze sales data, set regional targets, and manage budgets for travel, promotions, and dealer incentives.
- Stay current on pool/spa equipment, water care solutions, and competitive offerings to guide sales conversations.
- Coordinate regional events, trade shows, and marketing initiatives to boost brand visibility and customer engagement.
- Work with marketing, operations, and product teams to align sales efforts and resolve dealer or customer issues.
- Ensure all regional partners adhere to company policies, safety regulations, and merchandising guidelines.
District Sales Manager
NATURAL CHEMISTRY
01.2012 - 01.2016
- District Sales Manager- territories NC, VA, MD, DE, PA, NJ, NY, CT and RI
- Develop and implement district-level sales plans to meet revenue targets for pool equipment, spas, chemicals, and accessories.
- Recruit, train, and mentor sales reps and store managers; conduct performance evaluations and coaching sessions.
- Build strong relationships with commercial clients, homeowners, and vendors to drive repeat business and referrals.
- Oversee product availability, seasonal stock rotation, and promotional displays to maximize sell-through.
- Monitor competitor activity, customer preferences, and regional trends to adjust sales tactics.
- Set district sales goals, manage expenses, and prepare performance reports for upper management.
- Support or lead promotional events, trade shows, and seasonal campaigns to boost visibility and engagement.
Retail Sales Specialist
Retail Sales Specialist
01.2008 - 01.2012
- Retail Sales Specialist- territories DE, PA, NJ, NC, VA, MD, CT, RI and NY
- Set up displays, signage, and promotional materials according to planograms and seasonal campaigns.
- Build relationships with store managers and staff to drive product awareness, placement, and sell-through.
- Monitor inventory levels, track sales performance, and report insights using CRM or mobile tools.
- Train retail staff on product features, benefits, and selling techniques to improve customer experience.
- Coordinate and support in-store demos, product launches, and promotional events across locations.
- Gather feedback on competitor activity, customer preferences, and store performance to inform strategy.
- Ensure displays meet brand guidelines and stores comply with merchandising standards.
- Assist with stock rotation, replenishment, and identifying reorder needs.
- Address issues such as damaged displays, missing signage, or product placement challenges in real time.
Skills
- Proven success in growing regional market share and optimizing coverage
- Building and maintaining long-term client partnerships across retail and wholesale segments
- Developing actionable plans to drive revenue, margin, and product penetration
- Leading sales teams with a focus on coaching, performance improvement, and accountability
- Deep understanding of pool/spa equipment, water chemistry, seasonal demand, and emerging trends
- Skilled in sales projections, CRM tools, and lead conversion
- Identifying key opportunities and threats to inform strategic decisions
- Securing and growing high-value accounts to drive consistent growth
- Partnering with operations, marketing, and supply chain teams to align business goals
- Ensuring adherence to health regulations and industry-specific safety practices
- Public speaking and presentations
- Sales strategy
- Territory management
- Customer relationship management
EARLY CAREER
Store Manager, COLONY POOL SERVICE, Wilmington, DE, (2001-2006)
Certification
- CPO Certification (2022-Present)
- Cyber Security Training (2025)
- Public Pool Operator (2011)
Timeline
District Sales Manager
NC BRAND- KIK Consumer Products
01.2021 - Current
District Sales Manager
NC Brands & BioGuard Hybrid-role
01.2019 - 01.2020
District Sales Manager
NC BRANDS (Formerly Natural Chemistry)
01.2017 - 01.2019
District Sales Manager
NATURAL CHEMISTRY
01.2012 - 01.2016
Retail Sales Specialist
Retail Sales Specialist
01.2008 - 01.2012
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