Summary
Overview
Work History
Education
Skills
Websites
Awards
Timeline
Generic

Charlie Wachtel

Los Angeles,CA

Summary

I'm an award-winning copywriter who also happens to be an Oscar-winning screenwriter. I am constantly straddling both corporate and creative worlds, so my imagination is never rusty, and my ability to fulfill a client's needs are always top priority. Ideation, wordplay, and comedy are my strengths, though I am perfectly content writing headers and landing page copy in any voice a brand requires. Open to on-site and remote opportunities.

Overview

12
12
years of professional experience

Work History

Freelance Copywriter / Commercial Director

Miscellaneous
06.2012 - Current
  • Write multiple 30-second nationally broadcast commercials for e-commerce company Zulily targeting Moms of the heartland who have expendable income and sufficient closets for hoarding
  • Innerspin Ad Agency: Write 60-second radio spots for grand opening of The Bicycle Hotel & Casino in the voice of a charming British spy who we're never allowed to refer to as James Bond (even though he is).

Copywriter (Contract)

Beachbody.com | Fitness & Health Company
03.2016 - 09.2017
  • Write and copy-edit product descriptions, landing pages and marketing copy for new Team Beachbody site
  • Interface with a large team and get used to the idea of seeing the people I work with in tank tops and yoga pants.
  • Conceive ideas and write copy for social media carousel ads to attract new subscribers to Beachbody On Demand.

Copywriter (Contract)

Davis Elen | Advertising Agency
08.2015 - 11.2015
  • Write headlines, product descriptions, romance copy and body copy for Hormel's Farmer John and Saag's Sausages
  • Rebranded websites; become the foremost expert on gourmet sausage and minimally processed deli meats
  • Repress all desires for cracking jokes about handcrafted sausages and jumbo-sized frankfurters.

Head Copywriter

Promotion LA | Digital Marketing Agency
01.2014 - 08.2015
  • Write copy for 15 regional clients: Hype up Taco Tuesday for high kids, overrate importance of environmentally-friendly dry cleaners and create the illusion that quality car care is directly linked to intimate customer service.

Education

Copywriting -

San Diego Portfolio Studio

Copywriting -

Minneapolis School of Advertising (Brainco)

B.A. Film & Media Arts -

American University

Skills

  • Ad Copywriting (Print & Digital)
  • Copy Editing
  • Ideation
  • Creative Storytelling
  • Content/SEO Writing
  • Commercial Directing

Awards

  • 2019, Oscar, Best Adapted Screenplay for co-writing BlacKkKansman.
  • 2019, BAFTA, Best Adapted Screenplay for co-writing BlackKklansman.
  • 2015, Nokia, Ad Concept Award, First place award for creating immersive story to show off capabilities of Nokia's OZO virtual reality camera for use at trade shows.
  • 2015, Verizon Wireless, Ad Concept Award, Winning ad concept for My Verizon Mobile App selected for basis of digital commercial campaign to get customers to try the app.
  • 2014, Müller Yogurt USA, Best Tagline Award, Winning tagline for new Ice Cream-Inspired yogurts for consideration in integrated advertising campaign targeting Suburban Women Age 35+

Timeline

Copywriter (Contract)

Beachbody.com | Fitness & Health Company
03.2016 - 09.2017

Copywriter (Contract)

Davis Elen | Advertising Agency
08.2015 - 11.2015

Head Copywriter

Promotion LA | Digital Marketing Agency
01.2014 - 08.2015

Freelance Copywriter / Commercial Director

Miscellaneous
06.2012 - Current

Copywriting -

San Diego Portfolio Studio

Copywriting -

Minneapolis School of Advertising (Brainco)

B.A. Film & Media Arts -

American University

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Charlie Wachtel