Charlie Wallace
SOQUEL,CA
Summary
Results-driven leader with strong background in strategic management and organizational growth. Skilled in developing and implementing effective business strategies, optimizing processes, and driving team performance. Known for adaptability, effective collaboration, and delivering measurable outcomes in dynamic environments. Strong communication and problem-solving abilities, coupled with focus on fostering productive and positive team culture.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Director – Channel Partner Marketing
Silverpeak Systems
01.2019 - 01.2022
- Company Overview: Leading WAN-OP company
- Recruited to drive implementation of global Channel Marketing, Alliance Marketing, and Events for a leading WAN-OP company
- Created and managed global channel communications
- Executed monthly channel newsletters and tactical alerts
- Created marketing templates and campaigns using salesforce.com, Marketo and Kapost
- Managed and implemented field marketing and demand generation activities with channel partners and strategic alliance accounts
- Implemented automated marketing platform and content syndication tools for channel partners
- Implemented and delivered global enablement webinars related to product launches, program announcements and partner enablement
Director – Channel Partner and Field Marketing
Centrify
01.2017 - 01.2019
- Company Overview: Leading SAAS (security) company
- Recruited to drive implementation of global Channel Marketing, Alliance Marketing, and Events for a leading SAAS (security) company
- Designed and Implemented all Demand Generation, Communications and Nurture Campaigns
- Managed Partner Portal and all Social Marketing related to channels and alliances
- Developed and implemented global MSP program resulting in 100% increase in service revenue globally
- Created and Implemented partner enablement webinars and events
- Developed and implemented co-marketing activities and events with top partners globally
- Managed all Event and Co-marketing with Alliance Partners (AWS, Cisco, etc.)
Director – Global Channel Marketing
Blue Coat Systems
01.2010 - 01.2017
- Company Overview: Leading network security and WAN optimization company
- Recruited to drive implementation of global Channel Marketing, Field Marketing, Channel Enablement and Events for a leading network security and WAN optimization company
- Managed all B2B communications including monthly newsletters, webinars, partner portals and events
- Created and launched global MDF and Sales Programs resulting in 20% incremental channel sales
- Created and implemented partner demand generation tools
- Launched content syndication, automated marketing and Web SEO for global partners resulting in 100% increase in sales pipeline
- Implemented global partner advisory council which resulted in extreme process and partnership improvements
- Designed and implemented the first “Virtual Partner Conference.” Over 4,000 global partners attended
- Resulted in savings of over $1 Million (compared to hosting a live event)
Sr. Manager – Global Channel Development
NetApp Global Services
01.2006 - 01.2009
- Company Overview: Leading storage solution company in Silicon Valley
- Recruited to drive channel development and marketing for a leading storage solution company in Silicon Valley
- Responsible for all channel development and marketing activities, as well as developing and implementing channel strategies and a channel training framework for services and consulting practices
- Created the NetApp Global Service Partner Alliance Program
- Increased Partner service revenue by over 300%
Education
Bachelor of Arts -
University of Colorado At Boulder
Boulder, CO05-1987
Skills
- CRM database management including SalesForcecom
- Digital marketing platforms: Marketo, Eloqua, WebEx, Zoom
- Cross-Functional collaboration and consensus building
- Program development and implementation
- Multi-cultural audiences, Latin America expertise, Portuguese fluency
- Strategic planning and Decision-making
- Written communication and Public speaking
Certification
- Six Sigma Brown Belt Certification
- Miller-Heiman Sales Trainer Certification
Languages
English
Native or Bilingual
Portuguese
Limited Working
Timeline
Director – Channel Partner Marketing
Silverpeak Systems
01.2019 - 01.2022
Director – Channel Partner and Field Marketing
Centrify
01.2017 - 01.2019
Director – Global Channel Marketing
Blue Coat Systems
01.2010 - 01.2017
Sr. Manager – Global Channel Development
NetApp Global Services
01.2006 - 01.2009
Bachelor of Arts -
University of Colorado At Boulder
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