Summary
Overview
Work History
Skills
Accomplishments
Top Performer
Expertknowledge
Certification
Abilitytowork
Businessdevelopment
Careerinsight
Affiliations
Timeline
Charlie M. Bruorton

Charlie M. Bruorton

Digital Marketing & Advertising
Jacksonville,FL

Summary

Digital marketing & advertising expert & leader in T2 & T3 Business and Client Development with OEM’s. I have created, implemented & managed successful digital marketing and advertising strategies for GM, Chevrolet, GMC, for T2, T3 & nationally and zone/ regional campaigns. I have managed and implemented digital campaigns at T2 & T3 for Infiniti, VW, Lexus. I have experience leading a team as a Director of Sales for southeast region. I engage, partner & collaborate with large advertising agencies, programmatic partners like Amazon, Google, Magnite, Facebook, and experience managing National & Enterprise Dealer Groups like Auto Nation, Rick Hendrick Group, Sonic. Continue to create and develop successful digital strategies & campaigns including Display, RT/BT, Paid Search, Social campaigns with Meta, YouTube, PreRoll,OTT/CTV, most all digital marketing & advertising tactics.

Overview

15
15
years of professional experience

Work History

Sr. Director Business Development

PureCars
08.2022 - Current
  • Strengthened relationships with GM / T2 to ensure long-term customer satisfaction and loyalty. Worked closely with Chevrolet leaders, agency partners, zone and region.
  • Delivered compelling digital advertising sales presentations, effectively communicating the value proposition of the company''s offerings. Generated and closed $3MM in advertising revenue in 12 months.
  • Developed successful sales processes, optimizing the company''s sales pipeline management.
  • Assessed competitor strategies to inform decision-making in navigating competitive market landscapes.
  • Fostered strategic relationships with external partners, maximizing collaboration opportunities for mutual benefit with Google, Amazon, Magnite other strategic partners and large advertising agencies.
  • Expanded market presence by identifying and pursuing strategic partnerships and alliances with Chevrolet, GMC, Cadillac (GM)

Director of Advertising Southeast

CDK Global- Sincro Digital
05.2016 - Current
  • Develop, create & manage digital marketing & advertising strategies & campaigns for Chevrolet, GMC, Buick, Cadillac LMA's, Zone and Regional programs and Infiniti for the Southeast region and Nationally for Infiniti IMG programs including programmatic advertising, Social media tactics and strategies, Video, Mobile strategies, Paid Search, SEO/ website platforms, Endemic, OTT, BT/RT, Multi-Channel optimization/ cross channel optimization and AI learning Conquesting and Retention campaigns, Zone and Regional campaigns
  • Working with the agency of record (s) , client management, relationship development, business development with the OEM, Agencies & LMA dealers
  • I manage 45 markets and have taken the region from $2MM - $19MM in revenue.

Regional Sales Manager/Director of Sales SER

The Cobalt Group/ ADP/ CDK Global Dealer Group
01.2007 - 04.2016
  • Consistently achieved and surpassed sales goals and objectives over $8MM in revenue YOY over 100% of plan ave 106% or more every year to qualify for Presidents Club 2007, 8, 9, 12, 13, 14, &15 Leading a team of successful Digital Sales Managers (5-7) in the Southeast region, recruiting, hiring, training, coaching, territory management, sales development, in all aspects of sales leadership & management for digital marketing and advertising at Tier 3 for dealers, dealer groups and enterprise group stores
  • Selling website platforms, digital advertising and marketing strategies, Social, Paid Search, SEO, Display, BT/RT, Reputation Management, email and owner marketing, fixed ops marketing, new and used car leads, CPO sold digital tactics in to all profit centers Launched National and Enterprise Dealer Group team and increased website program by 50% in 2010-2012 working with AutoNation, Sonic, HAG, Asbury $8MM in advertising to Braman Automotive Group in 2013-14

Field Sales Manager

cars.com
02.2005 - 12.2006
  • Rookie of the Year 2005 Consistently achieved and surpassed weekly and monthly sales goals and objectives Launched Jacksonville FL market one of the first direct markets for cars.com successfully Grew new customer base to 90 new dealers in 1 year and maintained high retention with client base Helped hire and train new associates that joined the cars.com team working closely with the leadership team Helped develop, launch & sell newleadsplus for cars.com

Skills

  • Strategic Planning
  • Verbal and written communication
  • People Management
  • Operations Management
  • Team Management
  • Strategies and goals
  • Business Planning
  • Negotiation
  • Business Development
  • Charismatic Leader
  • Contract Negotiation
  • Partnerships and Alliances
  • Talent Acquisition
  • Team Leadership
  • Relationship Building
  • Effective leader
  • Decision-Making
  • Business Leadership
  • Marketing Strategies
  • Revenue Growth
  • Management Team Building
  • Change Management
  • Business Growth Initiatives
  • Goal Setting
  • Teamwork and Collaboration
  • Contract and Vendor Management

Accomplishments

Multiple Presidents Club Award Winner Cobalt Group, ADP, CDK Global

Rookie of the Year winner Cars.com

Top Performer Nationally

Top Performer Florida

Top Performer SER

Sales Leader of the Year

Top Performer

Top Performer in Sales & Sales Leadership in Digital Marketing & Advertising with proven track record of results and success; President Club Member 2002, 2005, 2012, 2013 & 2014 Top 5 for sales 2006, 2007 & top 1/3 of sales force 2008, 2009 top 5 for 2010, 2011, excellent leadership skills, client development, business & sales development, territory management covering the Southeast.

Expertknowledge

Expert knowledge in digital advertising/marketing tactics, website platforms, Paid Search, SEO, Display/Behavioral, Endemic, Retargeting, Social media, OTT, Video, Programmatic, cross-channel optimization, Email Marketing, Conquest & Retention strategies, Brand Management, Print media and traditional advertising tactics & strategies

Certification

  • Google Certified (Authorized Reseller)
  • GA certified

Abilitytowork

Ability to work successfully with diversified client base, new products for digital online marketing & advertising mediums, working with management for new launches and piloting new marketing and advertising solutions, team building and sales training/ coaching and leadership development

Businessdevelopment

Business Development, Dealer Groups, National & Enterprise Accounts and new markets/territories while increasing market share over 40% in 12 months with Auto Nation, HAG, Sonic, Braman, Asbury

Careerinsight

Tier 2 Digital Advertising OEM/ LMA Digital Director for Chevrolet, GMC, Buick, Cadillac, Zone, Regional Strategies & Campaigns for the Southeast region. I manage the Infiniti IMG program Nationally Partnering with Agency of records, OEM client relationship, Shift digital for the Southeast region. Creating, developing, selling, managing & retaining digital advertising strategies and campaigns for the SER $28MM in revenue

Affiliations

Google Certified

Ad words certified

Google Advanced Certification

Timeline

Sr. Director Business Development - PureCars
08.2022 - Current
Director of Advertising Southeast - CDK Global- Sincro Digital
05.2016 - Current
Regional Sales Manager/Director of Sales SER - The Cobalt Group/ ADP/ CDK Global Dealer Group
01.2007 - 04.2016
Field Sales Manager - cars.com
02.2005 - 12.2006

Similar Profiles

CREATE PROFILE
Charlie M. BruortonDigital Marketing & Advertising