Summary
Overview
Work History
Education
Skills
Timeline
And also...
Generic
Charlotte Torris

Charlotte Torris

Darien,USA

Summary

Pragmatic professional with solid experience in leadership roles. Adept at implementing strategic business plans, driving growth and improving operations. Skilled in financial management and stakeholder relations. Collaborative and dedicated to building and leading talented and motivated individuals.

Overview

28
28
years of professional experience

Work History

Co-founder & Co-CEO

PLUMTREE
01.2022 - 12.2024


Company overview: Corporate Gifting.

Launched and scaled a B2B platform enabling companies to recognize key employee milestones.

  • Directed market research and competitive analysis to define brand and service positioning, ensuring differentiation in a competitive market.
  • Built the business from the ground up — establishing brand identity, operational infrastructure, and go-to-market strategy.
  • Secured a client portfolio including Oxy Petroleum, Flow Traders, Arcadis, Natixis, Crédit Agricole, and Engie.
  • Led business development, strategic planning, and client relationships, positioning PlumTree as a trusted partner in employee engagement.


Co-founder & Co-CEO

NOOBIE BOX
08.2016 - 09.2021

Company overview: Advertising Services.

Co-founded and scaled a direct-to-consumer maternity box brand delivering curated premium experiences for expecting parents.

  • Led brand development, pricing strategy, and market activation through 100+ B2B partnerships.
  • Built a community of 450K+ new parents and leveraged the database to design digital advertising campaigns for partner brands seeking to reach new moms.
  • Developed and executed key operational initiatives to drive sustainable growth, managing product sourcing, fulfillment, and e-commerce optimization.
  • Directed financial operations—including budgeting, forecasting, and reporting—to ensure fiscal health and scalability.
  • Hired and coached a cross-functional team and managed agencies, fostering collaboration across marketing, sales, and operations.


Successful exit with acquisition by Fun Family Brands in July 2021, rebranded as Hey Milestone.

Consultant

MARKETING CONSULTING
05.2011 - 07.2016

Company overview: Strategy & Communication Consulting.

Provided global marketing and communications solutions to SMBs across housewares, gifting, luxury, and lifestyle (clients included Hampton Forge, Exquisite, MADnetwork, and French Wink).

  • Created and organized a product database of 500+ SKUs, including sourcing, imagery, and product information.
  • Designed an e-commerce strategy to expand digital sales for a housewares company.
  • Defined positioning and distribution strategy for a gifting start-up entering the U.S. market.
  • Conducted market research on luxury department stores to inform brand partnerships and retail strategy.
  • Developed sales tools to support a start-up promoting French savoir-faire in the U.S. market.

Marketing VP

HAMPTON FORGE
01.2010 - 12.2010

Company overview: Flatware & Cutlery Manufacturing | 50 employees

Led brand strategy, marketing, and team development to drive growth across product categories.

  • Repositioned brand architecture, defining positioning, identity, and voice across multiple product lines.
  • Designed and executed marketing strategies for both flatware and cutlery businesses to strengthen market presence.
  • Developed a licensing partnership with dinnerware designer Laurie Gates, expanding product portfolio and brand reach.
  • Managed and developed a cross-functional team of seven, including brand managers, sourcing managers, and designers.

Marketing VP, Brand Director, Communication Manager

ARC INTERNATIONAL
10.2003 - 06.2009

Company Overview: Tableware Manufacturing | 7,000 employees

Led crystal category business: Mikasa, Calvin Klein, Sasaki, Block ($40M) and introduced hundreds of trend-driven crystal giftware and glassware products.

  • Drove sales 8% above budget; improved new products’ margin by 5 pts.
  • Redefined brand portfolio and brand strategy for the crystal category.
  • Launched Celebrations by Mikasa ($11M) with sales 15% above 1st year target.
  • Rationalized US opening price point offer ($15M).
  • Stabilized Crystal d’Arques sales and margins.
  • Led Crystal d’Arques’ communication strategy in France (€ 56M).
  • Developed seasonal giftware offers and increased sales by 4%.

Account Manager

SOPEXA
09.2000 - 09.2003

Company Overview: International Communication Agency | 250 employees

Implemented international marketing and communication strategies to promote French agricultural interprofessional organizations.

  • Won 85% of pitched projects: French Wines (€5M), Summer Fruits (€2.6M), Fish Farming (€1.2M).
  • Managed international coordination of marketing and communication campaigns over ten countries.

Brand Manager, Product Manager Assistant

BEL GROUP
01.1997 - 08.2000

Company Overview: Food Manufacturing | 7,000 employees

Managed day-to-day brand development and reporting.

  • Relaunched brand Les Saveurs de La vache qui rit: positioning, product development, packaging, merchandising tools, communication plan.
  • Carried out full responsibility for consumer promotions for La vache qui rit (The Laughing Cow).
  • Managed in-pack gift innovation project, and led promotional TV campaign: briefing, copy, media-planning.

Education

Business School Master Degree -

Audencia
Nantes, France
01-1997

Skills

  • Leadership & Strategy: Business development, growth strategy, team leadership
  • Marketing & Sales: Portfolio management, consumer-centric concepts, innovation pipeline, e-commerce, B2B/B2C marketing
  • Financial & Operations: P&L management, ROI analysis, 3-year planning, logistics coordination
  • Executive Communication: Strategic messaging, storytelling, media relations, stakeholder management
  • Tools: MS Office, HubSpot, Shopify, Klaviyo

Timeline

Co-founder & Co-CEO

PLUMTREE
01.2022 - 12.2024

Co-founder & Co-CEO

NOOBIE BOX
08.2016 - 09.2021

Consultant

MARKETING CONSULTING
05.2011 - 07.2016

Marketing VP

HAMPTON FORGE
01.2010 - 12.2010

Marketing VP, Brand Director, Communication Manager

ARC INTERNATIONAL
10.2003 - 06.2009

Account Manager

SOPEXA
09.2000 - 09.2003

Brand Manager, Product Manager Assistant

BEL GROUP
01.1997 - 08.2000

Business School Master Degree -

Audencia

And also...

  • Languages: French (native), English (fluent), German (basic)
  • Core traits: Curious, results-oriented, collaborative leader with a pragmatic approach
  • Personal interests: Travel and hiking (Kilimanjaro, Ladakh, Bolivia, Morocco)