Charlotte Tregoning
Summary
Dynamic and accomplished Event Producer with a strong background in creating unique and memorable experiences globally.
Demonstrated expertise in planning and executing a diverse range of events, from large-scale festivals to corporate conferences, from incentive programs to high end auction adventure events.
Widely accepted as strategic problem solver with a insatiable sense of adventure with an impeccable work ethic and interpersonal skills.
Overview
24
24
years of professional experience
Work History
Event Producer
Freelance
01.2013 - Current
- Corporate Event Director - Hawthorn, San Francisco
- Event Sales - Georges Catering, South San Francisco
- Event Producer - Adidas Activations - Wanderlust 108 and Wanderlust Festivals, USA
- Event Producer - BULLDOG Gin - Global Brand Summit, Barcelona/Ibiza
- Account Director/Client Manager - Bacardi Brands – Brand relaunch shoot, Uruguay
- Event Producer - VH1 Supersonic Festival, Goa India
- Event Producer - NBA All Stars event, New York City
- Event Producer - L’Oréal Global Conference, New York City
- Event Producer - Bloomberg Annual Picnic, New York City
- Tour Manager for DakhaBrakha at Glastonbury 2016 & 2022
- Tour Manager for Hermeto Pascoal Japan Tour 2017 & 2018
- Event Manager for Google Talks Amjad Ali Khan music performance, Redwood City
- Event Producer - Cutty Sark incentive event, New York City
Account Director/Event Producer
Relevent Partners
01.2011 - 01.2013
- Created Brand Ambassador/Field Marketing program worth over $1 million annually including KPI monitoring, budgeting, strategic planning and training
- Executed national PR launch events including exclusive partnership with Christie’s Auction House and Forbes
- Created Himalayan auction package for Christie’s Green Auction and escorted winners to Nepal, including brand photo shoot for luxury brand extension in the Himalayas and Kathmandu, Nepal
- Executed national $500k annual sampling program for brand
Senior Event Producer
Mirrorball
01.2009 - 01.2011
- Lead Event Producer on activations at events such as Tribeca Film Festival, NYC/Miami Fashion Week, Art Basel, Victoria Secret Fashion Show and South Beach Food & Wine Festival
- Oversaw creation and production of the Magnum Force V Sales education movie for Pernod Ricard, successfully creating and executing an 18-city tour
- Event Producer for Ri1 Couture Cocktail, Pernod at MOMA, Dos Equis Most Interesting Academy, Pernod Presents Animal Collective at The Guggenheim, Dos Equis 'Expedition Cinco'
- Activated over 200 national sponsorship opportunities and managed Field Marketing Team in 10 markets
Music Booking Agent/Owner
Outloud Agency Group
01.2007 - 01.2010
- Delivered astute account management services for 15 exclusive clients, including touring, contracts, budgets, PR and social media leading two staff members
- Created marketing campaigns for clients including event activations for ADE, Love Parade Berlin, LoveFest, DEMF, Sonar, Midem, IMS and Winter Music Conference
- Consulted for lifestyle brands on international event sponsorship, production, marketing and branding including W Hotels and Asics
Global Event Director/Booking Agent
Om Records
01.2002 - 01.2007
- Produced 100+ international branded events, including winning best event award for 4 consecutive years for the Miami Winter Music Conference
- Generated $500,000 in event sponsorships, developing international strategic alliances with global brands including Heineken, Red Bull, Budweiser, Jose Cuevo, and Asics
- Produced Om branded float for Love Parade Berlin attended by 1 million people
- Produced weekly branded events and radio shows at Pacha, El Divino and Blue Marlin Ibiza
Festival Event Producer
ACA World Sound Festival
01.2000 - 01.2002
- Orchestrated groundbreaking international event with 120,000 attendees. Facilitated event marketing, talent acquisition, travel, and hospitality logistics
- Negotiated agreements for 120 acts and more than 300 artists, securing world-class talent
- Propelled sponsorship revenue to $3 million in 3 years, fostered partnerships with global brands including Fashion TV, BBC One, Schick, Jose Cuervo, En Vivo, and Clear Channel
- Seamlessly resolved planning crises including cancellation of 80 flights and severe weather prior to major events, focusing teams to consistently exceed expectations
- Served as key liaison for VIPs, award winning artists, and senior brand clients
Education
Bachelor of Arts - Business Psychology
San Francisco State University
San Francisco, CACertificate - Digital Media Marketing And Social Media Strategy
NYU
New York, NYSkills
- Event Planning and Execution
- Vendor Supervision and Negotiations
- Event Staffing
- Sponsorship Promotion and Organization
- Event Registration Management
- Budget Development and Management
- Strategic Problem Solving
- Location Scouting
- Food Service Oversight
- Working knowledge of Google Drive, Google Tools such as Google Docs, Sheets, Slides, Asana
- MS Office, Powerpoint, Keynote, WordPress, Zoom
Timeline
Event Producer
Freelance
01.2013 - Current
Account Director/Event Producer
Relevent Partners
01.2011 - 01.2013
Senior Event Producer
Mirrorball
01.2009 - 01.2011
Music Booking Agent/Owner
Outloud Agency Group
01.2007 - 01.2010
Global Event Director/Booking Agent
Om Records
01.2002 - 01.2007
Festival Event Producer
ACA World Sound Festival
01.2000 - 01.2002
Bachelor of Arts - Business Psychology
San Francisco State University
Certificate - Digital Media Marketing And Social Media Strategy
NYU
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