Summary
Overview
Work History
Education
Skills
Timeline
Generic

Charlsey Ewald

Haslet,TX

Summary

Strategic Business Advisor with 23 years of experience in researching and assessing business performance and developing solutions for optimization. Well-versed in identifying and deconstructing business strengths, weaknesses, opportunities and threats. Superior performance in financial analysis and evaluation of industry trends and competitor strategy. Guide business owners in understanding and responding to specific problems and opportunities and developing strategic plans to meet business objectives and drive growth. Adapts easily to new concepts and responsibilities.

Overview

23
23
years of professional experience

Work History

Business Advisor

Thryv (formerly Vivial)
03.2022 - Current
  • Hunt for new business while continuing to engage and grow current clients
  • Mentor fellow team members
  • Build and nurture pipeline of prospects and close deals
  • Create customized solution-based programs for CEO's and their businesses
  • Capitalized on strategic business partnerships to foster new market penetration.
  • Meet and exceed selling objectives monthly/quarterly/yearly
  • Recommended initiatives to improve performance and maximize return on sales incentives.
  • Predicted, identified and analyzed industry trends such as emerging technologies, evolving business models and buying behavior.

Accomplishments:

  • Consistently achieved and exceeded expectations for KPI growth within the organization
  • Hit and exceeded team SaaS percentage growth for 12 months
  • Continuously had lowest churn percentage on team for a rolling 12 months.

Selling Supervisor

Vivial
01.2021 - 03.2022
  • Implemented and oversaw new hire onboarding project
  • Created and implemented daily standard operating procedures and processes for new hires
  • Helping with team forecasting
  • Go-to for fellow team members
  • Be on team 1 on 1's with manager
  • Mentor, coached and motivated fellow team members
  • Assist and coached reps with sales calls as needed with all new hires
  • Be a part of new candidate interviews and hiring process
  • Meet and exceed selling objectives monthly/quarterly/yearly

Accomplishments:

  • Led division in current client growth and new business sales
  • Mentored team members to successfully achieve top sales results.

Senior Ad Tech Consultant

Vivial, Formerly The Berry Company
05.2017 - 12.2020
  • Aggressively prospect, develop, and close leads using different resources
  • Ability to utilize technology to engage clients, meet and exceed individual annual sales goals, drive new business development through appointment setting & face-to-face customer presentations
  • Prospect, develop and close leads using various resources
  • Work directly with SMBs to discuss and understand their needs to customize a marketing solution to meet their business goals
  • Work remotely with minimal oversight
  • Own entire sales process from prospecting to completion of the sale to maintaining after sale client relationships
  • Present and communicate effectively with decision makers
  • Meet and exceed individual annual sales goals

Accomplishments:

  • Cold calling, working closely with current clients, and creating a local network of referrals helped achieve top 5 in division stack rankings sales results

Digital Marketing Consultant

ReachLocal
10.2016 - 04.2017
  • Utilized techniques such as cold calling, networking and prospecting to develop new leads
  • Utilized consultative value-based selling approach with small and medium sized businesses to present products and services relevant to their growth needs
  • Coordinate all aspects of sales process from start to finish
  • Utilize salesforce (CRM) to effectively record daily activities
  • Performed client check-ins to ensure program is going well, address any opportunities for upsell/cross-selling additional solutions
  • Grew territory 15%

Outside Sales Representative

The Berry Company/Vivial
09.2015 - 10.2016
  • Aggressively prospect, develop, and close leads using a variety of online and offline sources
  • Work directly with businesses to discuss and understand their needs and then develop customized solutions to drive leads to their business
  • Own entire sales process from prospecting to completion of the sale; including contracts and obtaining payments ensuring a superior customer experience
  • Ability to utilize technology to engage clients
  • Meet and exceed individual daily, weekly and monthly sales goals
  • Leader in growing existing book of business.

District Sales Manager

The Berry Company
02.2012 - 09.2015
  • Monitor sales call performance and provide coaching to team members to develop sales skills and ensure proper sales techniques are being followed
  • Manage sales team productivity to ensure revenue accounts are handled prior to revenue close and that optimum number of new customer and non-advertisers are called to achieve campaign objectives
  • Monitor monthly sales rep error reports to ensure accuracy standards are maintained and take appropriate corrective action if necessary
  • Assist in development of canvass strategies and tactics to achieve canvass objectives
  • Analyzes data to forecast sales results for team
  • Assist in recruiting and hiring processes

Accomplishments:

  • Helped drive team results to 2nd in entire company of sales results
  • Helped team members achieve their personal goals of development and get into the roles that fit their professional goals

Client Services, Senior Associate

The Berry Company
11.2000 - 02.2012
  • Contacting business clients on a daily basis, helping to assist businesses with their yellow page and internet advertising needs, designing ads for clients, completing necessary paperwork and providing ongoing assistance throughout the year, helping fellow co-workers and new hires
  • Multiple Campaign Goal Achiever, Campaign Leader on Multiple Campaigns
  • Built client relationships by responding to inquiries, identifying and assessing clients' needs, resolving problems, and following up with potential and existing clients.
  • Delivered outstanding service to clients to maintain and extend relationships for future business opportunities.

Education

Computer And Information Sciences

Stephen F Austin State University
Nacogdoches, TX

Skills

  • Account Retention
  • Presentation Skills
  • Business Development
  • Sales Lead Pipeline
  • Negotiation Competency
  • New Business Acquisition
  • Solution Value-based selling
  • Salesforce Proficient
  • Extremely reliable under pressure,
  • Excellent Communication Skills
  • True hunter mentality

Timeline

Business Advisor

Thryv (formerly Vivial)
03.2022 - Current

Selling Supervisor

Vivial
01.2021 - 03.2022

Senior Ad Tech Consultant

Vivial, Formerly The Berry Company
05.2017 - 12.2020

Digital Marketing Consultant

ReachLocal
10.2016 - 04.2017

Outside Sales Representative

The Berry Company/Vivial
09.2015 - 10.2016

District Sales Manager

The Berry Company
02.2012 - 09.2015

Client Services, Senior Associate

The Berry Company
11.2000 - 02.2012

Computer And Information Sciences

Stephen F Austin State University
Charlsey Ewald