Charlynn Marchack

• Leadership and oversight of all aspects of revenue optimization as well as Sales Team (extended stay/select)
• Maximize profitability by identifying new revenue streams and business opportunities.
• Optimized revenue growth by developing and implementing strategic pricing initiatives.
• Analyze market trends and competition data (STR, Demand 360, Lighthouse)
• Utilize revenue management systems and tools to forecast demand and optimize inventory (OY, GRO)
• Host weekly calls with team and provide insight
  Strong understanding of distribution channels and building of market manager relationships
• Prepare weekly, monthly, 60, 90-day forecasts
• Participate in annual budget along and budget presentation to corporate/ownership
• Provide guidance and training to sales team to achieve sales goals
• Maximized profitability by identifying new revenue streams and business opportunities.
• Optimized revenue growth by developing and implementing strategic pricing initiatives.

• Boosted sales revenue by 8% implementing strategic plans and targeting high-potential accounts.
• Developed strong relationships with key clients for increased customer retention and higher sales volumes.
• Coordinated team efforts to exceed sales targets and expand market share
• Expanded client base through effective prospecting, networking, and referrals.
• Mentored new sales representatives to improve their skills, product knowledge, and overall performance.
• Managed budgets and resources to ensure optimal allocation of funds for advertising, promotions, and events.
• Analyzed sales trends and implemented necessary adjustments to maximize profitability.
• Consistently ranked among top performers by exceeding annual sales quotas through diligent account management.
• Executed proven strategies to hit sales quota and help company achieve goals
• Led targeted training programs to educate staff on product benefits and service capabilities.
• Hired, mentored and motivated sales professionals to service customer accounts and target metrics.
• Formulated tactics and strategies to target new potential customers within prioritized markets.
• Exceeded targets by building, directing, and motivating high-performing sales team.

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• Developed strong relationships with key clients for increased customer retention and higher sales volumes.
• Responsible for sales strategies for several properties (Hampton Inn, Fairfield Inn and Suites, TownePlace Suites, Residence Inn and two Homewood Suites)
• Trained all sales team members in sales process (research, prospecting, qualification and closing
• Opening DOS for Hampton Inn Clayton as well as Homewood Suites St Louis Galleria
• Homewood Suites opened during 2009 recession: ramped hotel to 100 RevPAR index within 2 months and ran #1 in RevPAR for 5+ years consecutively
• Exceeded annual sales budget YOY for 4+ years
• Consistently ranked among top performers by exceeding annual sales quotas through diligent account management.

• Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
• Established comprehensive sales plans for business growth, resulting in significant market share expansion.
• Secured major client contracts by delivering persuasive presentations that highlighted value of our products and services.
• Developed positive, performance-based internal sales and marketing culture to include mentoring staff.
• Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
• Increased BTS accounts by 10%