Charmi Trivedi

Analysis: Analyzing +20 applications per day for Medi-Cal & Calfresh programs.

Documentation: Working closely with 3rd party vendors, state & federal agencies to manage datasets for managing process changes and confidential documentation.

Case Management: Leading full cycle case execution by interviewing applicants as required in compliance with federal law to process welfare benefits.

Cross-Functional Partnership: Building relationships with diverse stakeholders at state and federal level to ensure successful program implementation.

Content strategy: Led 3-month project on ideating & executing campaigns for scaling brand awareness & mobile app downloads.
Budgeting: Managed ad budgets of $50K across Google & Meta ads.
Content generation: ~40 pieces of content (newsletters, promotional materials, ads) & SEO guidelines generated per month.
Audience targeting: Tracked campaign metrics for ads aimed at ~50M users across U.S.

• Content Strategy: Led end-to-end social media campaigns to reach ~5.5M users by building brand/ newsroom communities.
• Content Production: Curated ideas for original and optimized video and text-based content based on the news cycle, with special focus on content optimization strategy.
• Guidelines/Best Practices: Created operational playbooks, editorial guidelines for social/digital media, and SEO guidelines saving ~300 execution hours annually.
• Reporting: Led reporting on KPI's across all mid-level and senior management in three languages.

• Audience Strategy: Led organic & paid digital strategy to grow at ~300% across KPI's in 6 months while complying with IFCN Code of Conduct and Meta Newsroom Partner ethics.
• Social Media Analytics: Led data-based reporting from multiple first and third party data sources to senior leadership in three languages.
• User Management: Managed ~600K daily active users across major social platforms, led a community & membership launch.
• Content Curation: Curated ideas for original and optimized video and text-based content based on the news cycle, with special focus on content optimization strategy.

• Ghostwriter: Ghostwrote books, short stories & social media content for newsrooms across India.
• Full-cycle execution: Supported full cycle execution of client requirements and enabled cross-functional communications with social media and business teams.
• Audience Engagement: Developed social media content, email newsletters, podcast scripts & SEO website copy for 5 clients.
• Social Media Content: Created social media & product packaging content, built localized fan communities & campaigns for major companies like Barbie & Angry Birds.