Chase McLear
Digital Analytics Consultant
Denver,US
Summary
Strategic Digital Analytics Professional with a strong background in leveraging data to influence high-impact marketing and business decisions. Adept at building forecasting models, conducting multichannel analysis, and partnering cross-functionally with marketing teams to shape campaign strategy. Skilled in statistical analysis, data visualization, and digital measurement frameworks to uncover insights, optimize performance, and drive growth across complex digital ecosystems.
Overview
3
3
years of professional experience
Work History
Digital Analytics Consultant II
InfoTrust
04.2024 - 05.2025
- Identify client objectives, develop KPI frameworks, and map analytics solutions that align with overarching marketing goals.
- Provide ownership over revenue and lead forecasting models to guide marketing planning and budget allocations.
- Strategically partner with client marketing teams to align measurement strategies with campaign objectives, improving targeting and ROI.
- Deliver ad hoc and strategic insights to inform marketing direction, content strategy, and optimization roadmaps.
- Architect and validate analytics implementations, ensuring high-quality data to support downstream marketing decisions.
- Conduct platform training (GA4, GTM, Looker Studio) and evangelize the value of marketing data within organizations.
- Conducted tag governance and implementation audits across digital properties to ensure proper measurement of campaign KPIs.
Marketing Analyst
Techint Labs
03.2022 - 02.2024
- Delivered strategic market and competitive analyses to marketing stakeholders, directly shaping audience targeting and campaign development.
- Developed data visualization dashboards (Looker Studio, Tableau) to democratize multichannel insights across paid media, email, and web.
- Supported revenue forecasting and budget modeling in collaboration with media teams, improving planning accuracy and performance tracking.
- Partnered cross-functionally with marketing, strategy, and sales teams to ensure analytics aligned with business needs and campaign KPIs.
- Drove marketing optimization using campaign insights, conversion trends, and performance lift analyses.
- Lead multichannel marketing analytics efforts, integrating data from web, paid media, CRM, and app sources to deliver a cohesive performance view.
Education
Bachelor of Science - Business Administration And Management
Northern Arizona University
Flagstaff, AZSkills
GA4
GTM
Looker Studio
SQL
Tableau
Excel
Salesforce
QuickSight
Claritas
MRI Simmons
Pathmatics
Jira
Asana
Kantar
Funnel
Qualtrics
Strengths
Analytical
Creative
Organized
Willingness to Learn
Communication
Self-Starter
Client-Facing
Interpersonal
Project Management
Timeline
Digital Analytics Consultant II
InfoTrust
04.2024 - 05.2025
Marketing Analyst
Techint Labs
03.2022 - 02.2024
Bachelor of Science - Business Administration And Management
Northern Arizona University
Similar Profiles
Kevin WietheKevin Wiethe
Head of Project Management Office at InfoTrustHead of Project Management Office at InfoTrust
Payton K. MaurerPayton K. Maurer
Senior (Lead) Digital Analytics Consultant at InfoTrustSenior (Lead) Digital Analytics Consultant at InfoTrust
Kristi N. Morin ________________________Kristi N. Morin ________________________
Industry Team Manager, Ecommerce at InfoTrustIndustry Team Manager, Ecommerce at InfoTrust
FLAVINA NKANDZAFLAVINA NKANDZA
SALES ASSOCIATE at Old navy Gap inc.SALES ASSOCIATE at Old navy Gap inc.
ANGELA NAGISA CORBETTANGELA NAGISA CORBETT
Clothing Brand Owner at Self EmployedClothing Brand Owner at Self Employed