Dedicated leader with over 12 years of marketing expertise fostering impactful partnerships for strategic growth, dedicated to inspiring effective team management and exceptional performance.
Overview
12
12
years of professional experience
Work History
Senior Director
Wasserman
05.2019 - Current
Extensive experience in negotiating and managing multimillion-dollar partnerships with various entities such as leagues, teams, and athletes
Proficient in evaluating potential partnership opportunities and providing recommendations to align with clients' long-term goals
Regularly updates executive-level leadership on the current status of the partnership performance
Proven track record of overseeing large-scale program implementation and rigorous budget management to ensure savings
Seasoned in directing agency teams, handling multimillion-dollar partnerships that involve teams, venues, and talent
Effective collaboration across multiple departments, executing multi-channel programs such as brand advertising, media partnerships, and employee integration
Strong background in overseeing hosting and hospitality programs to provide high-quality B2B experiences
Demonstrative ability to forge enduring relationships with partners to encourage success and increase partnership ROI
Proficient in translating data analytics into actionable recommendations for internal stakeholders to inform the long-term vision of partnership performance
Expertise in evaluating current program success and crafting annual measurement plans to properly assess partnership success.
Account Supervisor
Team One
05.2018 - 05.2019
Played a key role in the Lexus above-the-line national advertising team and developed strategic media partnerships
Successfully project-managed an internal team, overseeing the production and launch of over 100 advertising tactics
Implemented emerging media campaigns with a focus on branded content partnerships, delivering innovative advertising solutions
Led a client management team, utilizing data-driven insights to inform high impact media partnership decisions for vehicle campaign activations.
Account Supervisor
Omnicom Group | Integer Group & The Marketing Arm
06.2013 - 05.2018
Integral member of multiple account teams, applying brand strategy on a daily basis
Designed various top-tier digital and consumer engagements focused on content
Managed multimillion-dollar budgets for activations and consistently met strategic KPIs
Held executional responsibility for national quarterly campaigns, handling budget tracking, timeline shaping, and active participation with internal client business units
Brand Manager
The Richards Group
05.2012 - 06.2013
Experience in evaluating and proposing perspectives for sponsorship possibilities in the sports and entertainment sectors
Successfully coordinated with digital, creative, and media teams to execute UFC promotions for MetroPCS
Education
BA Communications -
University of Missouri
Columbia, MO
05.2012
Skills
Contract Negotiation
Brand Storytelling
Content Creation
Team Management
Audience Segmenting
Quantitative Research
Sponsorship Consulting
Media Partnerships
Partnership Strategy
Qualitative Research
Timeline
Senior Director
Wasserman
05.2019 - Current
Account Supervisor
Team One
05.2018 - 05.2019
Account Supervisor
Omnicom Group | Integer Group & The Marketing Arm
06.2013 - 05.2018
Brand Manager
The Richards Group
05.2012 - 06.2013
BA Communications -
University of Missouri
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