Chase Stanley
Chicago,IL
Summary
Data and detail-driven content creator and strategist with ten years of omnichannel and e-commerce marketing experience. A lifelong learner motivated by new ideas, collaboration, and results.
Top 5 Gallup CliftonStrengths®:
Ideation, Input, Intellection, Individualization, Strategic
References and portfolio available on request.
Overview
10
10
years of professional experience
Work History
Content Marketing Manager
Central Restaurant Products
Indianapolis, IN
01.2022 - Current
- Develop and execute on marketing and e-commerce strategies for a company with $170MM+ in annual sales and 40K+ customers
- Lead team of copywriters, designers, photographers and videographer to create targeted brand content for product detail pages, landing pages, emails, print catalog, and other go-to-market outlets
- Create and manage SEO and product lifecycle strategies that resulted in a 54% increase in organic traffic
- Developed a new promotion planning process across all online channels to create consistency, collaborating with the merchandising team to drive $500K in margin by creating and marketing critical site space to valued vendor partners
- Lead monthly promotional meetings with merchandising and design teams to identify seasonal trends and email promotions based on data and market analysis
- Led the migration to Salesforce Marketing Cloud, growing email revenue 104% via customer segmentation and A/B testing
- Led the UX and site merchandising team to improve personalization and findability of products online, and trained team to optimize cross and upsell opportunities on PDPs and in the checkout process, resulting in 15.7% increase in conversion rate and a 9.1% increase in AOV
- Owner of the company's Resource Center, one of the biggest generators for organic traffic into the website, identifying editorial needs and validating with keyword research to position our brand as a prominent industry thought-leader
- Developed new process to greatly expedite our annual catalog production, serving as the lead to coordinate between merchandisers, designers, copywriters, and external resources
Content Specialist
Central Restaurant Products
Indianapolis, IN
02.2016 - 12.2021
- Developed and continue to manage the company's first content marketing strategy, driving more than 200K new organic web sessions in 2021 while also growing all other sources by an average of 13%
- Oversaw all content needs for a 26.8MM/year segment of business
- Served as data-focused point person, setting up products in our ERP and PIM - launched 100K+ items a year to our website by collaborating with vendor partners and developing new processes to efficiently manipulate large quantities of data
- Led site taxonomy consolidation and product attribution project to improve product findability, increasing conversion on sessions without site search by 21%
- Liaised between merchandising team and external vendor resources for relationship building, content sharing, and digital asset management
- Co-founded and led the Employee Engagement Committee to host company-wide events to promote cross-departmental engagement and further nurture the company culture
Technology Coordinator
Purdue Extension - Hendricks County
Danville, IN
01.2014 - 02.2016
- Produced promotional materials including videos, blogs, and newsletters for the website and various outlets
- Assisted in leading community programs including the county's 4-H and Master Gardener programs
- Worked closely with Extension educators and community groups to develop, promote, and share educational programming
Education
Master of Science - Strategic Communications
Purdue University
West Lafayette, IN12.2017
Graduate Certificate - Strategic Communications Management
Purdue University
West Lafayette, IN12.2015
Bachelor of Arts - Digital Productions
Ball State University
Muncie, IN05.2013
Bachelor of Arts - Creative Writing
Ball State University
Muncie, IN05.2013
Skills
- Google Analytics and Data Studio
- Adobe Creative Suite
- Magento website platform
- PIM, DAM, and ERP systems
- Wordpress/CMS sites
- Communication
- Content development
- SEO and keyword research
- Continuous process improvement
- Microsoft Office
Timeline
Content Marketing Manager
Central Restaurant Products
01.2022 - Current
Content Specialist
Central Restaurant Products
02.2016 - 12.2021
Technology Coordinator
Purdue Extension - Hendricks County
01.2014 - 02.2016
Master of Science - Strategic Communications
Purdue University
Graduate Certificate - Strategic Communications Management
Purdue University
Bachelor of Arts - Digital Productions
Ball State University
Bachelor of Arts - Creative Writing
Ball State University
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