Chase Vandiver
Euless,TX
Summary
Seasoned Marketing and Communications Specialist with 5+ years of marketing and communications. Plays key role in advancing business goals and objectives by researching and developing content to drive brand awareness and engagement. Uses wide range of advertising and communication media to promote company products and services and further sales objectives.
Overview
4
4
years of professional experience
Work History
Marketing & Communications Specialist
Evergreen Supply Network
02.2020 - Current
- Writes, edits and produces quarterly Evergreen Update (50-60 page magazine)
- Leads in planning and coordinating the annual Partnership Conference meetings including meeting content/scheduling, audio visual requirements, signage, events and other conference needs
- Drives content development of Evergreen web site
- Leads efforts to expand social media marketing
- Coordinates development of all Evergreen literature
- Developed key relationships with industry influencers to amplify company messages and drive positive word-of-mouth referrals.
- Researched, created and presented communication plans to support internal and external marketing programs.
- Develops audio visual presentation materials as required to promote The Evergreen Supply Network
- Manages Planning for Profit program which grows both Members and Supplier companies
- Boosted brand awareness by developing and implementing strategic marketing campaigns.
- Enhanced customer engagement through the creation of compelling social media content.
- Increased website traffic by optimizing SEO strategies and utilizing Google Analytics for monitoring performance.
- Strengthened company reputation with the execution of effective public relations initiatives.
- Improved conversion rates by designing and testing various landing pages for optimal user experience.
Director of Marketing & Communications
Lakewood Country Club
- 03.2020
- Writes, composes or edits all Club advertisement and newsletter articles; collects, organizes and submits all copy for production on a timely basis; proofs contents for corrections and changes; responsible for design and layout of page format and cover design
- Establishes and creates print materials for all aspects of the Club, including new member and prospective member promotional pieces, menus, and in-house signage
- Creates flyers, signs and promotional materials for displays and mailings
- Works with department heads to determine marketing and web needs
- Maintains and promotes Club's website and mobile app, content and usage for Members and staff
- Designs and produces posters, brochures, flyers, invitations, menus, signs and informational marketing pieces for upcoming events
- Develops email promotions and mailings with guidance from the Clubhouse Manager and other departments
- Responsible for creating and enforcing the Club's graphics standards, logo and visual identity brand
- Uses social media to communicate with and advertise special events to Members
- Developed and maintained the Club's mobile app.
Education
Sports Management
Southern Methodist University
Dallas, TX05.2018
Skills
- In-depth knowledge of social media marketing platforms: Twitter, Facebook, LinkedIn, TikTok and Instagram
- Proficient in Microsoft Office and Google Suite
- Proficient in Adobe Products, Photoshop, InDesign, Illustrator etc
- Digital Marketing, Social Media Management, Social Media Marketing, Google Analytics
- Multimedia Content
- Copywriting
Timeline
Marketing & Communications Specialist
Evergreen Supply Network
02.2020 - Current
Director of Marketing & Communications
Lakewood Country Club
- 03.2020
Sports Management
Southern Methodist University
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