Chase Eden

● Managed platform transitions, taking the business from third party B2C to first party B2B.

● Directed creative updates and implementations across division clients.

● Strategically expanded the brand's online presence internationally, in collaboration with platform-side vendor managers.

● Launched a partner outreach system based on comprehensive financial and operational models.

● Oversaw the creation of an automated HTML scraping program, targeting competitor brands.

● Managed the company's electronics division, accounting for 25% of North American revenue.

● Directed the onboarding of new global partners, responsible for timeline status and completion roadmaps.

● Coordinated product launches, working from material to landed goods with +$10 million in realized sales.

● Negotiated key account contracts and licensing renewals.

● Strategized product development and forecasting.

● Managed 9 house brands across all key/e-commerce accounts, generating $33m in revenue.

● Increased division revenue by 25% and division profitability by 4% (YoY).

● 50+ successful product launches to vendor partners, including complete marketing and advertising rollout programs.

● Invested $150k of marketing budget through online campaigns, utilizing sales and market share increase tactics.

● Supervised coordinators and admins, including hiring, onboarding and training all new personnel and expansion.

● Responsible for Amazon, Walmart, REI and DSG corporate projects and relationships.

● Increased Amazon sales by 30%, year over year, and total division revenue by $3.8 million.

● Generated $22.9 million in booked orders for 2021, beating 2020 pre-season bookings by 37%.

● Maintained a sub 15% average AcoS cumulatively for marketing campaigns, outperforming industry targets by 10%.

● Audited 1,500 online products across 4 platforms, improving SEO and algorithm triggering content placements.