Chava Ziff
Littleton,CO
Summary
Visionary brand leader specializing in transforming Fortune 500 organizations within complex, highly regulated environments. Combines creative storytelling with data-driven insights and emerging technologies to deliver measurable growth and brand differentiation. Early adopter of AI and innovative tools to drive efficiency and unlock strategic opportunities. Expert at building high-performing teams and guiding brands through acquisitions, integrations, and enterprise-wide transformations that inspire employee pride and protect brand equity.
Overview
18
18
years of professional experience
Work History
SVP, Brand & Creative
LPL Financial
08.2022 - Current
- Drove brand transformation for a $12B Fortune 400 enterprise, repositioning the company to strengthen competitive standing and accelerate growth. Led a 17-member team spanning brand strategy, creative, sponsorships, and market insights to deliver enterprise-wide impact.
- Spearheaded comprehensive brand transformation, developing new brand platform, architecture, and visual/verbal identity system that delivered a 27% lift in client favorability (quarterly NPS tracking).
- Launched the company's first integrated brand campaign, driving 50% increase in aided awareness among high-net-worth audiences and dramatically improving perception as a full-service wealth management provider from 18% to 45%.
- Established enterprise-wide brand governance framework ensuring consistency across marketing, sponsorships, and acquisitions to mitigate risk and protect brand equity.
- Developed employer brand narrative and positioning to attract and retain talent in competitive markets, strengthening employee engagement and pride.
- Led a 17-person global team spanning brand strategy, creative, sponsorships, and insights, while reducing content production costs by 13% through operational efficiencies and AI tools.
Sr. Director, Brand Strategy & Marketing
Transamerica
01.2017 - 08.2022
- Led brand reinvention for a $13B portfolio, executing two full refreshes that spanned strategic positioning, customer research, media strategy, and integrated advertising. Directed a team of six and aligned cross-functional partners to accelerate growth.
- Orchestrated a new brand strategy and integrated campaign approach, fueling growth at 3x the category average.
- Launched a modernized brand platform that revitalized a legacy business and delivered a 15% lift in awareness.
- Designed and deployed a B2B strategy that drove significant share gains and market expansion.
- Coached a 6-person team, strengthening organizational brand capability and cross-functional alignment.
Group Account Director
TBWA\The Integer Group
04.2015 - 01.2017
- Ran integrated agency team overseeing a portfolio of brands including Pepsi Beverage, Wrigley Gum & Confections, Mars Chocolate, and new business development with responsibilities including brand equity development, marketing strategy, creative development and execution, in-store marketing, social media strategy and community management, media planning and buying, eComm, and innovations planning.
- Grew agency revenue by over $5M by managing an integrated portfolio of brands, leading a team of 15.
- Designed and implemented a new agency operating model that increased team efficiency and partnership by 20%, improving client satisfaction.
- Secured a $1B brand as a new client by leading the strategic proposal and pitch process.
SVP, Account Director
BBDO
07.2012 - 12.2014
- Promoted to SVP Account Director and selected to lead the HP Commercial PC and Printing, Viagra, Visa Prepaid, and Visa Signature Cards businesses, generating P&L-enhancing results.
- Created an internal governance model that significantly improved efficiency by 23%.
- Oversaw a multi-million dollar P&L and directed a team of 15 to exceed revenue targets.
- Secured a new $5M portfolio through a holding company integrated model that led to new revenue streams.
- Launched the development of five new products that exceeded all sales goals by 8%.
Business Director
Droga5
07.2011 - 07.2012
- Led integrated advertising for various CPG brands within the Kraft biscuits and confectionary portfolios, including the high-profile launch of the new belVita breakfast biscuit into the Australian market and new product extensions for Kraft.
VP, Account Director
BBDO
03.2008 - 07.2011
- Promoted twice in two years, advancing from Account Director to VP based on performance and leadership. Led integrated advertising for FedEx and FedEx Office, managing a team of 10 for a company with $68 billion in revenue.
Education
B.A. - Communications, Marketing
The George Washington University
Washington, DCSkills
- Brand Strategy & Management
- Brand Governance
- Employer Branding
- Acquisition Branding
- Integrated Marketing
- Advertising / Paid Media
- Agency & Partner Management
- Market Research & Insights
- Sponsorships / Events
- B2B / B2C / B2B2C
- STRENGTHS
- Strategic problem solver
- Curious learner with growth mindset
- Authentic, empathetic leader
- Collaborative partner
- Data-driven marketer
- Creative brand storyteller
- Agile leader thriving in ambiguity
- Strong bias for action and impact
- Creativity and innovative thinking
- CATEGORIES & BRANDS
- Financial Services: Visa, LPL Financial, Transamerica
- Logistics: FedEx
- Pharma: Pfizer
- Technology: HP
- Non-Profit: Susan G Komen
- CPG: Pepsi, Nestle, Mars, Wrigley, Kraft
Websites
Accomplishments
- Enterprise Brand Transformation: Repositioned LPL Financial to strengthen competitive standing, launched its first integrated campaign, and created a co-marketing model that expanded partner reach.
- Brand Governance Leadership: Created brand risk and equity transfer framework for acquisitions, safeguarding reputation and enabling seamless integration of acquired entities.
- Portfolio Growth Acceleration: Revitalized Transamerica’s legacy brand with a modernized platform and product architecture, fueling market expansion and double-digit awareness lifts.
Section name
Additional experience can be found on LinkedIn.
Soft skills
- Strategic problem solver
- Curious learner with growth mindset
- Authentic, empathetic leader
- Collaborative partner
- Data-driven marketer
- Creative brand storyteller
- Agile leader thriving in ambiguity
- Strong bias for action and impact
- Creativity thinker
Timeline
SVP, Brand & Creative
LPL Financial
08.2022 - Current
Sr. Director, Brand Strategy & Marketing
Transamerica
01.2017 - 08.2022
Group Account Director
TBWA\The Integer Group
04.2015 - 01.2017
SVP, Account Director
BBDO
07.2012 - 12.2014
Business Director
Droga5
07.2011 - 07.2012
VP, Account Director
BBDO
03.2008 - 07.2011
B.A. - Communications, Marketing
The George Washington University