Chaz Moreno
Arlington,TX
Summary
Dynamic sales and marketing professional with a proven track record at PetSuites, excelling in multi-channel campaign execution and lead generation. Expert in crafting engaging content and enhancing customer experience, driving significant growth in client acquisition and retention. Adept at cross-functional collaboration, delivering impactful results through strategic planning and innovative solutions.
Overview
6
6
years of professional experience
Work History
Sales Lead
PetSuites
05.2025 - Current
- Selected to pilot and develop the Sales Lead role; documented processes, created templates, and delivered operational feedback that led to national rollout across all PetSuites locations.
- Designed and executed multi-channel marketing campaigns (SMS, email, social media) to drive bookings, increase upsells, and convert new clients into long-term membership holders across 9 high-volume locations.
- Managed weekly promotional communications including birthday emails, discount campaigns, and seasonal offers to support ongoing lead nurturing and retention.
- Served as the primary revenue generator by converting inbound leads, making outbound calls, handling customer questions, and upselling add-on services.
- Owned all holiday and seasonal marketing: developed campaigns, published online content, and executed promotional pushes to consistently increase peak-season bookings.
- Provided campaign performance insights and process recommendations to leadership, improving efficiency and communication across marketing and operations teams.
Social Media Manager
PetSuites
12.2022 - Current
- Manage social media channels for multiple Texas locations, increasing engagement, visibility, and customer acquisition through targeted content strategies.
- Collaborate closely with regional and national marketing teams to align brand messaging, support promotions, and execute coordinated campaigns.
- Contributed to the Southern Regional Marketing Team, helping create multimedia content, event kits, and informational videos for both customers and employees.
Lead Host
PetSuites Arlington
07.2022 - 05.2025
- Oversee team operations, coordinate staff communication, and ensure high standards of customer experience.
- Manage guest intake, behavioral/medical documentation, and service recommendations tailored to client needs.
- Address customer concerns and identify opportunities for service recovery and retention.
Client Engagement Manager
NewWave Media
01.2020 - 07.2022
- Developed voice-over scripts and produced engaging video content for corporate clients to strengthen brand presence.
- Managed social media channels for NewWave Media and select clients, increasing audience engagement and digital visibility.
- Created on-brand messaging strategies to support client communication goals.
- Built client relationships by responding to inquiries, identifying and assessing clients' needs, resolving problems, and following up with potential and existing clients.
Education
Bachelor of Arts - Public Relations
The University of Texas At Arlington
Arlington, Texas, TX12-2023
Skills
- Sales program creation
- Multi-Channel Marketing (Email, SMS, Social)
- Campaign Planning & Execution
- Lead Generation & Customer Acquisition
- Cross-Platform Social Media Strategy
- Brand Representation & Messaging
- Customer Experience & Engagement
- Content Development
- Project Coordination & Cross-Functional Collaboration
Timeline
Sales Lead
PetSuites
05.2025 - Current
Social Media Manager
PetSuites
12.2022 - Current
Lead Host
PetSuites Arlington
07.2022 - 05.2025
Client Engagement Manager
NewWave Media
01.2020 - 07.2022
Bachelor of Arts - Public Relations
The University of Texas At Arlington