Summary
Overview
Work History
Education
Skills
References
Timeline
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CHELE’AN DESOUSA

Kissimmee,FL

Summary

Dynamic Digital Marketing Manager with a proven track record, enhancing brand visibility and driving business growth. Expert in strategic thinking and social media management, I've spearheaded successful campaigns, achieving significant market penetration. My collaborative approach and innovative content marketing strategies have consistently delivered outstanding results.

Overview

10
10
years of professional experience

Work History

Digital Marketing Manager

VR Elite Entertainment
Daytona Beach, FL
06.2024 - Current
  • Developed and executed digital marketing campaigns to drive website traffic and increase brand awareness.
  • Managed social media accounts on platforms including Facebook, TikTok, and Instagram.
  • Planned and implemented strategies for paid search campaigns across multiple ad networks.
  • Evaluated effectiveness of digital marketing activities against established objectives.
  • Developed creative digital content and unique campaigns to drive brand exposure.
  • Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
  • Tracked and analyzed social media and online marketing initiatives.
  • Researched competitive landscape by monitoring competitor activity online.

Marketing & Business Development Specialist

Fellowship Financial Group
08.2020 - 05.2024
  • Drive end-to-end execution of dynamic marketing programs
  • Proactively seek and secure new business opportunities
  • Develop compelling marketing literature to effectively convey brand messaging and values
  • Strategically position products, identify target audiences, and craft impactful marketing plans
  • Conduct analytics reporting across platforms, extracting key insights for future campaigns
  • Conceptualize and execute Digital and in-person marketing events
  • Manage social media platforms for enhanced online presence and engagement
  • Proficient in planning, implementing, and optimizing paid social media advertising campaigns to drive engagement and achieve marketing objectives
  • Utilize marketing software such as CRM software (i.e
  • Wealthbox and Hubspot), Email Marketing software (i.e.Icontact and Mailchimp) and automation software (i.e
  • Hootsuite)
  • Simple video editing and graphic design

Executive Assistant to the CEO

Ramble Media Group
04.2019 - 04.2020
  • Play a pivotal role as Executive Assistant to the CEO at Ramble Media Group from April 2019 to April 2020
  • Instrumental in guiding the startup phase, managing critical processes, and overseeing the hiring procedures that facilitated company growth
  • Integral member of the Senior Management Team, actively participating in decision-making processes for daily operations and strategic business growth
  • Contribute significantly to the company's early success by conceptualizing and supporting various marketing and social media initiatives

Marketing & Communications Assistant

Jamaica Deposit Insurance Corporation
03.2018 - 03.2019
  • Initiate and lead a successful expansion of the company's social media presence, embracing new platforms and elevating visibility on established ones
  • Implement a robust strategy for regular updates, fostering consistent and engaging online interactions to strengthen brand connections
  • Orchestrate impactful 20th Anniversary activities, including a captivating launch event, an informative Public Forum, and a successful Financial Fair
  • Collaborate on meticulous editing and finalization of crucial documents, ensuring a polished presentation of the organization's commitment to high standards

Marketing & Communications Assistant

Victoria Mutual Group
07.2017 - 02.2018
  • Integral team member providing comprehensive support to the Marketing & Corporate Communications team, actively contributing to diverse projects
  • Serve as a responsive point of contact for the team, efficiently managing telephone and email inquiries
  • Offer robust administrative assistance, meticulously recording expenditures and ensuring seamless invoice processing
  • Contribute to the seamless organization and execution of impactful promotional events, showcasing strategic event management skills
  • Drive visibility and engagement by actively participating in the creative design and strategic placement of advertisements across both traditional and digital platforms

Customer Service Representative

Tara Courier Services
07.2014 - 06.2017
  • Expertly manage a high-volume workload by responding to an average of 70 calls daily, showcasing exceptional communication and multitasking skills
  • Demonstrate adeptness in handling customer queries and resolving complaints, ensuring a prompt and effective resolution process
  • Commit to ensuring customer satisfaction by addressing concerns promptly and providing comprehensive solutions, enhancing overall customer experience

Education

B. Sc. - Marketing

University of the West Indies
Mona, Jamaica

Digital Marketing Certification -

Google

Skills

  • Digital Marketing
  • Strategic Thinking
  • Social media management
  • Email marketing
  • Market analysis
  • Brand development
  • Teamwork
  • Business development
  • Content marketing
  • Marketing strategy

References

Available upon Request

Timeline

Digital Marketing Manager

VR Elite Entertainment
06.2024 - Current

Marketing & Business Development Specialist

Fellowship Financial Group
08.2020 - 05.2024

Executive Assistant to the CEO

Ramble Media Group
04.2019 - 04.2020

Marketing & Communications Assistant

Jamaica Deposit Insurance Corporation
03.2018 - 03.2019

Marketing & Communications Assistant

Victoria Mutual Group
07.2017 - 02.2018

Customer Service Representative

Tara Courier Services
07.2014 - 06.2017

B. Sc. - Marketing

University of the West Indies

Digital Marketing Certification -

Google

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CHELE’AN DESOUSA