Chelsea Bedard

Founding Executive team member of a Venture Capital-backed beverage startup and Chief Revenue Officer, responsible for driving the company's revenue growth, expanding market presence, and ensuring long-term profitability.

• Created and executed multi-channel revenue growth strategy, encompassing optimal pricing strategies, innovative product lines, and efficient allocation of $10M annual budget for sales, marketing, and payroll.
• Developed and implemented successful grassroots marketing strategy to penetrate new national and international markets, collaborating with COO to ensure seamless product production and delivery.
• Built, developed, and managed high-performing B2B sales team of 17 professionals across two countries and 5 states, overseeing inside sales, field sales, and general management.
• Designed comprehensive national field marketing program and delegated its maintenance to marketing team, resulting in consistent performance.
• Identified and capitalized on new revenue opportunities through strategic development of brand licensing initiatives, driving incremental growth over two-year period.
• Cultivated culture of accountability across sales, marketing, and operations teams, resulting in higher revenue generation, increased profitability, streamlined targets, 2.5x annual revenue growth, and reduction in discounts by over 30%.
• Established company-wide HR onboarding strategies, protocols, and documentation to ensure compliance, employee satisfaction, and seamless integration of new team members.
• Oversaw creation of early-stage legal documents, proactively mitigating risks and safeguarding company's profitability.

Key Achievements:

• Substantially increased company valuation by 5x in just 18 months, facilitating $27M Series A fundraise.
• Consistently delivered impressive results with 8 consecutive quarters of revenue growth.
• Successfully expanded company's footprint into 17 US states and internationally into Canada while navigating complex regulatory landscapes.
• Spearheaded development, negotiation, and launch of custom licensed products featuring celebrity endorsements (Adam Devine, Tove Lo, and Ruby Rose), enhancing brand visibility and appeal.

A seasoned Client Executive, demonstrated strategic leadership and adept management while leading and unifying a diverse, 120-member sales and engineering team across 30 countries. Focused primarily on the world-renowned account, The Walt Disney Company, successfully developed and executed a comprehensive global revenue strategy that spanned all Dell Technology's business units, including VMware, Pivotal, RSA, Secureworks, Virtustream, Dell, and Dell EMC.

Key achievements:

• Hiring, developing, and retaining top talent to drive revival of account and team, ensuring long-term success.
• Exceeding quota targets by implementing effective sales strategies, resulting in remarkable 30% increase in account penetration and improved Dell SAB collaboration.
• Cultivated and strengthened lasting client relationships using effective communication and relationship management.
• Orchestrating largest multi-business unit technology deal in Disney's history, driving worldwide infrastructure consolidation, operational efficiency, and sustainable multi-year revenue stream.
• Streamlining sales processes through implementation of standardized methodologies for pricing, contracting, and support across all global business units, resulting in enhanced sales efficiency and strengthened client relationships.
• Demonstrated strong organizational and time management skills while managing multiple projects across multiple business units, partners and ISVs.

Leveraging strategic vision, venerable leadership, and unwavering commitment to excellence, established a high-performing team that consistently delivered exceptional results and surpassed client expectations in a highly competitive market.

Managed the Media and Entertainment division of Dell EMC, serving prominent clients including Technicolor, Sony, Lightstorm, Fox, and Paramount. Established company strategies and sales objectives, and secured new business while driving expansion across existing accounts through direct sales and strong channel partner and ISV relationships.

Key achievements:

• Closed and implemented first multiyear financial services contract in Dell Western Division's history, resulting in revenue increase from $65K to $45M in one year.
• Growing storage year-over-year revenue by 945%, from $2.2M in 2016 to $23M in 2017.
• Attaining 244% of annual quota and generating $28.1M in revenue in 2017.
• Receiving recognition for outstanding performance, including:
• Account Executive of the Year in West and Southwest Enterprise Division.
• Chairman's Club Recipient, recognizing top 0.5% of all sales leaders across Dell.
• EMC "High Potential (HIPO)" Recipient annually from 2016 to 2019, awarded to top 1% of sales force.

• Managed and developed territory with 500+ accounts
• Grew revenue in underpenetrated area from $800K annually to $3.5M annually in 18 months
• FY15 – 170% of quota
• FY14 – 185% of threshold
• Grew accounts from $9M to $15.5M in 2 years
• Net New Logo Top Performer for the West
• FY13 – 275% of quota & 17 net new accounts
• Grew accounts from $850K to $5.5M in 2 years
• Creative Collaboration Award for the Americas
• Technology Services Upsell Top Performer Central Region.