Chelsea BUTLER
Lewisville,TX
Summary
Creative and results-driven Visual Merchandiser with over 6 years of progressive experience at Target Corporation, including 3+ years in a dedicated visual merchandising role. Proven track record of elevating in-store presentations to drive sales and enhance the guest experience. Adept in trend analysis, strategic planning, seasonal transitions, and cross-department visual execution. Recognized for excellence during corporate walks and contributions to new store openings. Passionate about fashion, innovation, and delivering compelling in-store environments that align with brand identity and exceed customer expectations.
Overview
6
6
years of professional experience
Work History
Visual Merchandiser
Target Corporation
Dallas-Fort Worth, TX
07.2023 - Current
- Spearhead visual merchandising for Super Target (DFW) and Small-Format Target (East Lansing), aligning all displays with corporate brand standards and localized customer preferences.
- Partner closely with store leadership to plan and execute weekly and seasonal merchandising strategies, contributing to positive comp growth year-over-year.
- Conduct daily and weekly planning meetings with cross-functional leaders to align visual direction with sales goals and inventory movement.
- Successfully prepared for and executed multiple high-level corporate walks, receiving recognition for innovation and store readiness.
- Collaborated with regional visual teams to open new Target store locations, ensuring cohesive execution across departments.
- Led visual merchandising initiatives across high-traffic departments, including men’s, women’s, kids’, home décor, and seasonal areas.
- Strategically executed visual guides in a non-remodel store, adapting layouts creatively to drive engagement and maximize space.
- Stayed on top of fashion trends and seasonal shifts, ensuring displays consistently reflected current styles and customer interests.
Style Team Member
Target Corporation
06.2019 - 06.2023
- Delivered exceptional guest experiences through personalized fashion recommendations and organized merchandise presentation.
- Gained foundational experience in store visuals, team collaboration, and department transitions in two unique Target formats.
Education
Bachelor of Science - Business Administration
University of Maryland Global Campus
Hyattsville, MDSkills
- Visual Merchandising
- Floor Planning
- Strategic Thinking
- Execution
- Trend Forecasting
- Seasonal Transitions
- Store Layout
- Cross-Department Displays
- Team Collaboration
- Leadership
- Corporate Walks
- Feedback Readiness
- Communication
- Presentation Skills
- Customer Experience Optimization
- New Store Openings
- Sales-Driven Merchandising
Timeline
Visual Merchandiser
Target Corporation
07.2023 - Current
Style Team Member
Target Corporation
06.2019 - 06.2023
Bachelor of Science - Business Administration
University of Maryland Global Campus
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