Chelsea Churchill

Lead project manager across multiple oncology brands with a combined budget of 7m delivering digital and print tactics such as websites, videos, emails, banners, brochures, and tradeshow tactics.

• Manage end-to-end project execution including scoping, budgeting, planning, routing, timelines, risk management, and stakeholder alignment.
• Coordinate cross-functional teams across strategy, creative, medical, editorial, production, and third-party vendors to ensure timely, high-quality deliverables.
• Provide structured communication to internal leadership and client stakeholders via daily stand up meetings or weekly status calls.

Lead Sr. Digital Producer on four bi-coastal pharmaceutical brands with a combined budget of 5.2m. Led the production of HCP and DTC websites, display banners, emails, and web applications. Deep knowledge of key web, mobile, SMS, email development, and design best practices. Trained in web accessibility and mobile-first design.

• Assisted in the management of all project phases, including strategy, content creation, design, development, and QA for digital projects such as large website launches, integrated CRM programs, and mobile applications.
• Implemented Telehealth programs across brand websites and trained internal teams on best practices.
• Partnered with digital strategy and development leads to produce the technical approach, estimate, and timeline for complex digital projects.
• Partnered with project managers to develop, maintain, and manage digital project work plans and timelines.
• Comfortable producing multiple digital projects simultaneously in a fast-paced environment.
• Considered an SME on all things digital, including websites, email campaigns, complex banners, and 3rd party integrations.

Lead project manager on eight bi-coastal pharmaceutical brands with a combined budget of $5.7m. Projects include HCP and DTC digital marketing, media, advertising, brand identity, creative concepting, and website development. Clients include: bluebird bio, Grifols, VYXEOS, XYREM, Oncopeptides, Soliton.

• Managed multiple work streams and teams spanning design, content development, technical development, social engagements, media, and marketing. Deliverables included email, display media, paid search, and print ads.
• Built multi-layered project plans, scopes, and risk assessments and worked with internal teams to ensure projects were completed on time and within budget.
• Led burn report meetings, resourcing, status meetings, creative reviews, account revenue, and reporting meetings. 
• Oversaw financial management of brands including developing yearly contracts, forecasting, and maintaining finance tracker to ensure profitability.

Managed the day-to-day communication, operation, and execution of various digital projects for Adobe, Apple, and California Bank and Trust. Campaigns included CRM emails, display advertising, social media advertising, SEO, and paid media.

• Acted as the digital producer for retained Apple account. This included preparing SOWs, leading daily standup meetings, facilitating communication between clients, internal teams, and third-party vendors, and providing knowledge of digital production processes both technically and in terms of time and cost to benefit clients' budgetary goals.
• Provided complete account and project management responsibilities for California Bank and Trust's digital media campaigns. Prepared quarterly SOWs, monitoring timelines, budgets and burn reports, ran weekly client meetings, provided strategic guidance on media campaigns, and partnered with SEO and media agencies to ensure seamless creative outcome.
• Responsible for day-to-day management of internal agency communication, client communication, client presentations, timelines, and burn reports.

• Strategically evaluated T-Mobile and MetroPCS customer and market needs, competitive landscape, and product vision to define target audiences, shape positioning and build and execute on multi-channel go-to-market strategies.
• Collaborated closely with Planning, Project Management, Creative, and Analytics to execute strategy, including creative briefs, rollout plans, creative asset development and measurement plans.
• Translated business objectives into marketing communication plans that drive toward client KPIs.
• Partnered with Analytics to develop robust testing agendas, measurement plans and analyzed program results to ensure continuous improvement of the existing programs.

Client facing account manager and project manager for T-Mobile.

• Manage cross-functional teams to execute large digital campaigns spanning several months which include CRM emails, digital banners, landing pages, mobile, SMS and deployment.
• Utilized Workfront Project Management tool for coordinating internal resources, monitoring schedules, implementing client feedback, and making any project plan adjustments during project lifecycle.
• Provided day-to-day management of assigned projects with the ability to generate alternative solutions when faced with creative problems to ensure campaigns functioned appropriately and delivered accurately.
• Managed T-Mobile Tuesdays email and SMS campaigns through initiation to completion that reach an average of 88MM customers/month – including leading creative briefings, managing project schedules, leading client reviews, managing deployment, and reporting on metrics.
• Managed client expectations and communicated between all teams including Creative, Strategy and Client to ensure all project goals and schedules are maintained.
• Assisted in increasing T-Mobile Tuesdays loyalty program customer engagement and surpassing app incremental download goal by 34% YTD.

• Oversaw a 150K budget and held responsible for generating 500K in revenue through multi-channel marketing.
• Led a 5-month re-design and launch of a new responsive e-commerce website on schedule. Assisted in full project lifecycle: strategy, design, development, testing, and implementation. Lifted orders by +36%, boosted mobile transactions by +75%, and improved user engagement.
• Worked closely with Paid Search contractor to continuously optimize campaigns and landing pages. Achieved +95% revenue and +30% conversion rate YOY.
• Defined scope, developed project plans, led kick-off and status meetings and ensured all necessary communication with contractors and relevant team members are in alignment with internal goals.
• Increased email revenue +12% YOY and doubled email conversion rate from 2.68% to 4.14% by developing and nurturing automated campaigns.