Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Chelsea Craig

Philadelphia,PA

Summary

Experienced Marketing and Event Manager with over 13 years of expertise in planning, organizing, advertising and executing all facets of event, brand and digital marketing to increase revenue and awareness. Demonstrated extraordinary time management, team leadership, cost efficiency, creative and communication abilities.

Overview

12
years of professional experience

Work History

HRO Today
Philadelphia, PA

Marketing/Event Manager
03.2022 - Current

Job overview

  • Identified and assembled marketing information, maintaining research database
  • Planned and implemented digital media campaigns, supporting lead generation and brand reputation initiatives
  • Attended and participated in industry events, shaping marketing and communication initiatives
  • Measured and monitored performance of marketing campaigns and deliverables, adjusting to deliver stated objectives and outcomes
  • Developed and implemented strategic plans to include budget considerations, site goals, and forecasts for appropriate activities
  • Oversaw media management software and CRM, supporting utilization of essential communications tools
  • Monitored and analyzed marketing programs, optimizing campaigns to improve ROI
  • Implemented social media strategies to integrate with overall marketing tactics
  • Negotiated contracts with vendors or distributors to manage product distribution.
  • Directed marketing projects through conceptual planning, schedule management and final implementation.
  • Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
  • Aligned activities with corporate objectives by coordinating marketing, sales and IT processes.
  • Consulted with various departments to manage marketing initiatives promoting HRO Today and numerous departments.
  • Managed administrative logistics of events planning, event booking and event promotions.
  • Oversaw preparation and management of event budgets to deliver at or below projected costs.
  • Coordinated catering services and planned menus to compliment event theme and selected musical or guest speaker entertainment.
  • Solicited feedback from clients to assess event success and uncover opportunities for improvement.
  • Coordinated florists, photographers, videographers, musicians, officiants and ceremony participants during rehearsals and pre-ceremony, ceremony and reception events.
  • Supervised onsite team of caterers, audio-visual technicians, and facility management team.

Constellation Brands - Legacy Marketing
Chicago , IL

Event Manager/Brand Marketing Specialist
03.2017 - 03.2022

Job overview

  • Scheduled, executed and evaluated promotional programs to create brand awareness for Constellation Brands through consumer engagement and product knowledge
  • Formulated, directed and coordinated marketing activities and policies to promote products and services, working with advertising and promotion managers
  • Orchestrated teams to create and maintain marketing platforms that achieve supplier, distributor, retailer and consumer engagement
  • Evaluated all marketing programs for effectiveness
  • Maintained adherence to client-event requirements through delegation, prioritizing and management of production phases from concept to execution.
  • Hired and cross-trained staff members for various event-specific functions and assessed employees' understanding of associated processes and procedures.
  • Oversaw preparation and management of event budgets to deliver at or below projected costs.
  • Managed administrative logistics of events planning, event booking and event promotions.
  • Supported branding strategy by ensuring product displays aligned with corporate standards.
  • Increased brand recognition in target audience through creative brand promotions, marketing campaign, and sales.
  • Completed in-depth reviews of market conditions and customer preferences for all Constellation Brands products.
  • Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.

Powers Distributing
Auburn Hills, MI

On-Premise Event/Marketing Manager
01.2012 - 01.2019

Job overview

  • Directed, motivated, and monitored mobilization of campaign team to advance campaign goals
  • Hired and trained staff for cross-functional assignments and verified employee knowledge of specific procedures related to each event type
  • Marketed and publicized special events in social calendars
  • Improved results continuously by conducting thorough reviews of events' successes and failures
  • Assessed events planning services and related costs
  • Provided presentation and product demonstration support during introduction of new products and services to field staff and customers
  • Tracked program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms.
  • Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation and proposal development for various events.
  • Enhanced client satisfaction ratings by scheduling on-site service requests, managing show logistics and booth functionality needs to meet demands.
  • Generated client retention by accurately organizing and executing on-premise, trade shows and events.

Education

Michigan State University
East Lansing, MI

BS from Engineering & Neuroscience

Skills

  • Salesforce/Pardot
  • Marketing Strategy Development
  • Social Media Marketing
  • Event Management
  • HTML
  • Branding
  • Project Management
  • Campaign Performance Tracking
  • Team Recruiting and Hiring
  • Social Media Platforms
  • Budget Forecasting
  • Market Trend Analysis
  • Microsoft SharePoint
  • Salesforce CRM Software
  • Google Analytics
  • Marketing Program Management
  • Cross-Departmental Alignment
  • Corporate Communications
  • Vendor Partnerships/Negotiations
  • Schedule Coordination
  • Professional Relationships
  • ROI Analysis
  • Content Curation
  • Public and Media Relations

Timeline

Marketing/Event Manager

HRO Today
03.2022 - Current

Event Manager/Brand Marketing Specialist

Constellation Brands - Legacy Marketing
03.2017 - 03.2022

On-Premise Event/Marketing Manager

Powers Distributing
01.2012 - 01.2019

Michigan State University

BS from Engineering & Neuroscience

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Chelsea Craig