Chelsea Donaldson

Operate global health and wellness business, I guide people with nutrition to reach their health goals. I partner with, train and mentor other business partners to create leaders within the health and wellness space and network marketing. My global organization has grown to over 10,000 people in 25 countries. I’ve developed business systems, processes, and best practices so others can easily duplicate success. 2021 Top 50 Leader in Action and 2022 Top 25 out of hundreds of thousands of associates worldwide. 2023 Top 100 Income Earner. Multiple 6 Figure Earners Club annually 2018 to present. Manage all sales, marketing, social media, growth and global expansion. I have honed my expe4reience and skills to drive revenue growth and increase brand awareness. With a strategic mindset and a strong understanding of consumer behavior, I have successfully built and managed a network of loyal customers and distributors. Through effective communication and relationship-building, I have consistently exceeded targets and achieved exceptional results.

• Formulated and executed strategic initiatives to improve product and service offerings.
• Analyzed industry trends and tracked competitor activities to inform decision making.
• Shaped solutions and approaches by leveraging trends in customer marketplaces and industries.
• Drove profitability with thorough financial analysis and strategic decision making.
• Streamlined business processes, resulting in increased operational efficiency and revenue growth.
• Developed high-performance team for improved productivity and business expansion.

Summit Midstream Partners, LP (NYSE: SMLP) is a growth-oriented master limited partnership owning and operating mid-stream energy infrastructure assets that are strategically located in the core producing areas of unconventional resource basins, primarily shale formations, in North America. Summit’s CEO was #14 on Forbes 2013 list of Most Powerful CEO’s under 40.

• Upheld strict timetables by maintaining accurate, balanced calendars.
• Created and managed office systems to efficiently deal with documentation.
• Supported executives in decision-making processes by conducting research and presenting findings in clear formats.
• Developed and maintained automated alert systems for important deadlines.
• Served as liaison between departments to facilitate effective communication throughout the company.
• Developed strong relationships with vendors leading to improved contract terms resulting in cost savings for company.
• Updated spreadsheets and created presentations to support executives and boost team productivity.
• Volunteered to help with special projects of varying degrees of complexity.
• Wrote reports, executive summaries and newsletters.
• Maintained confidentiality with sensitive documents, ensuring proper storage and distribution as needed.
• Proactively identified areas requiring attention or improvement aligning priorities effectively in line with executive preferences.
• Screened personal and business calls and directed to appropriate party.
• Updated and maintained confidential databases and records.
• Managed executive calendars, scheduling meetings and appointments and coordinating travel arrangements to optimize time.
• Contributed to budget management by monitoring expenses and providing detailed expenditure reports regularly.
• Collaborated on special projects to improve overall business operations within organization efficiently.
• Delivered exceptional organizational support enabling executive focus on high-level strategic initiatives fostering company growth.
• Prepared and edited presentations on behalf of executives for both internal meetings and external conferences.
• Supported business and hospitality needs of corporate partners and staff during meetings and company events.
• Aided in recruitment process by screening resumes, scheduling interviews, and assisting with candidate selection.
• Conducted research and analyzed data to provide detailed reports on various business topics.
• Coordinated events for staff members, promoting team-building activities and boosting morale within workplace.
• Processed travel expenses and reimbursements for executive team and senior management group.
• Filed paperwork and organized computer-based information.
• Handled confidential and sensitive information with discretion and tact.
• Updated spreadsheets and databases to track, analyze, and report on performance and sales data.
• Enhanced productivity by organizing travel arrangements and coordinating accommodations for executives.
• Coordinated events and worked on ad hoc projects.
• Worked with senior management to initiate new projects and assist in various processes.

Kids II has been a global manufacturer of baby toys and gear for 50 years. Responsible for strategic brand marketing from conception development through execution including product, merchandising, packaging, promotions, catalogue production, market research, PR and advertising. Managed launches for all new items for Boppy, Baby Einstein, Bright Starts, and Bruin brands. Managed the strategic and creative development of marketing, product category placement and product design for our Baby Einstein, Boppy and Bright Starts brands. Responsible for relationship management with licensors (Disney & The Boppy Co.) Completed monthly & quarterly external "financial reporting to licensor as well as internal reports to executive management team. Managed product/packaging and consumer touch points (collateral, web, and packaging). Ensured all brand web content is correct and up-to-date. Managed media and promotional planning to ensure brand integrity and consistency from conception through execution. Created and developed exclusive product and brand themes for Babies R Us and Target which includes gear items, peg/box toys, on-the-go products, and play gyms. Supported sales team in customer presentation and business planning. Managed Bruin private label business for Toys R Us-Europe, Australia, and Japan. Category responsibility: bouncers, swings, play gyms, tummy mats, slings, shopping cart liners, entertainers/jumpers, playards, and high chairs. Provided recommendations regarding trend and fashion development. Communicated programs to Executive, Product Development, and Sale Teams. Identified opportunities and developed programs for US Top 3 (Babies R Us, Target, and Wal-Mart) and secondary accounts. Worked with international Brand Manager to create appropriate international programs. Created cross-category programs/ promotions.

Issued monthly brand Report Card for Boppy and Baby Einstein highlighting successes, misses, and marketing activity for all accounts showing comparison to annual plan vs. LY. Monitored categories by retailer and worked with Sales to facilitate quarterly forecast report to Disney and The Boppy Company. Worked with outside PR agency to facilitate promotions. Managed all product website information for kidsii.com Boppy and Baby Einstein products.

• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
• Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
• Developed creative presentations, trend reports, and product data sheets.
• Analyzed and reported on sales growth to validate and demonstrate success of marketing campaigns.

Vanity Fair Corp is a global manufacturer of consumer brands such as Vanity Fair Intimates, Nautica,

Wrangler, The North Face, and numerous others. Managed and executed all in-store marketing projects which included collateral purchasing, merchandise buying, fulfillment, tracking, setup and communication of all promotional, collateral and fixturing projects for Vanity Fair Intimates. Developed cost analysis reports for top brands; Vanity Fair, Lily of France, Tommy Hilfiger Intimates, and Vassarette. Created website fulfillment system and trained all new associates on this program. Provided design support to the brands’ in-store programs. Responsible for tracking and analyzing all costs, budgets and sales numbers and providing complete, detailed records to sr. management. Communicated all in-store news addressing our programs versus the competition; this extensive informative was published quarterly and was greatly used throughout all levels of management to see what was happening at store level throughout our department and chain store brands. Supported sales account managers in successful sell-in of marketing programs. Traveled to all national retail store locations to setup programs and assisted 100+ store merchandisers with product, collateral and fixtures. Responsible for packaging and catalogue production, maintaining inventory levels, vendor recommendations and vendor performance reviews. Managed the flow of all projects through the creative services department. Worked with Creative Director and graphic designers to ensure all projects were properly assigned and final art was completed on schedule. Assisted on modeling shoots and in the model selection process. Responsible for photographer/model database, including shoots worked usage fees and duration for each type of marketing communication (catalogue, in-store collateral, packaging, and website). Managed $2MM+ marketing budget. Achieved over $150,000 in savings through strong negotiation and close attention to spending. Successfully managed the execution and completion of the Vanity Fair brand packaging conversion.

• Trained high-performing team through effective recruitment, onboarding, and talent development initiatives.
• Established robust risk mitigation strategies to safeguard against potential operational challenges or disruptions.
• Implemented innovative marketing campaigns that boosted brand awareness and generated significant sales.
• Controlled resources and assets for department activities to comply with industry standards and government regulations.

• Reported directly to Sr. VP of Sales for National and Status Brands.
• Worked with sales management and field sales force to ensure customer’s needs were met.
• Served as liaison between Sr. Management, Sales Management and Account Managers.
• Responsibilities included but were not limited to creating and maintaining files consisting of sales data such as vendor incentive program payout, projections, markdowns/returns, presentation decks, sample distribution, etc.
• Performed all administrative duties for marketing and sales account managers. Responsible for all planning and execution of quarterly sales meetings for 150+ attendees (location selection and setup, presentations, agendas, logistics, print materials, etc.).
• Coordinated calendars, travel and all meetings.

Simmons is a national manufacturer of mattresses and related bedding products. Reported to Sr. VP of National Accounts. Supervised, trained, and motivated the National Accounts Administrative team (6 associates). Responsible for supporting entire sales force in all aspects (presentation creation, database management, etc.). Other responsibilities included but were not limited to creating and maintaining a database to calculate commissions for 200+ field associates as well as developed another database to track and rank sales contests. Conducted monthly meetings with staff to not only further train, but also to create an atmosphere to encourage proactive thinking. Assisted 6 VP’s of Sales and 4 National Account Managers.

• Conducted ongoing reviews of program financial systems to assess cost control measures.
• Delegated tasks strategically to ensure optimal workload distribution among team members, maximizing overall productivity.
• Improved client satisfaction through proactive communication and regular progress updates.
• Maintained comprehensive records of project status updates and communications with clients for easy reference during meetings or audits.
• Collected and analyzed business data from various departments to prepare reports and presentations for management.

Pursell is a global manufacturer of high-tech fertilizer and lawn care products. Reported to Sr. VP of Sales & Marketing for the Eastern Region and supported 3 VP’s of National Accounts, 5 National Account Managers and over 65 Area Managers. Responsible for creating and maintaining data through spreadsheets and databases that analyze detailed sales, inventory, and budget information for both corporate use and also on major accounts such as Home Depot, Lowes, Kmart, and Wal-Mart as well as our independent, military and distributor business. Assisted marketing department in coordinating point-of-sale and printed material. Specifically for Kmart, operated our PIN (Partners Information Network) system that enabled viewing and tracking of sales/inventory data in all 2200 Kmart stores. Responsible for coordinating regional sales meetings and presentations for major account meetings. Supported the Eastern field sales associates (65) in many aspects of account management. Developed policies and procedures as the company grew through several acquisitions. Also supported field associates in computer troubleshooting and corporate software training.

• Represented executive by attending meetings in executive's absence.
• Transcribed meeting minutes to support sales, business development and senior management teams.
• Managed complex calendar scheduling with focus on proper allocation of executive availability.
• Conducted research to prepare, gather and proof briefing materials, agendas and decks for executive-level meetings.
• Transcribed meeting minutes to support sales, business development and senior management teams.