Chelsea Foster
Dallas,TX
Summary
I am a highly skilled events marketing professional with a passion for creativity and a unique eye for end-to-end event production. Excellence is my bar and immersive, engaging experiences are my expertise. I have a record of proven excellence in planning, coordinating, and managing multi-channel events, including NBA games, experiential marketing activations, executive meetings, and professional conferences. My experience in high-level event production, talent management, brand strategy, project management, experiential marketing, and corporate communications is extensive. I have mastered the little details that lead to the "wow" moments during events and I can't wait to join your team!
Overview
8
8
years of professional experience
Work History
Project Manager III - Event Solutions
Walmart Inc.
07.2023 - Current
- Developed and implemented a comprehensive events strategy to support Walmart Inc. annual objectives. Audiences ranged from 50 - 13K+.
- End-to-end production management of large-scale, multi-channel events with budgets ranging from $80K-$31M+.
- Cross-functionally managed projects with internal teams to integrate event initiatives into broader organizational strategies.
- Managed a creative team comprising designers, creative agencies, producers, fabrication, and marketers, to deliver innovative concepts from ideation through execution.
- Effectively managed multiple projects with competing deadlines.
- Conducted post-event evaluates including debriefs, invoice reconciliation, expense processing, and correction of error meetings to ensure teams continuous improvement.
- Stayed in tune with current event trends to ensure Walmart Inc. were current.
Principal Production Coordinator
Capital One
07.2019 - 07.2023
- Full scale event management for annual caseload of 20+ multi-channel events for various business units within Capital One.
- Sourced and contracted celebrity and influencer talent, ensuring talent aligned with event goals, while remaining on budget.
- Presented event concepts to senior executives, securing buy-in and driving alignment across stakeholders.
- Hosted regular planing calls with stakeholders and event planning team, ensuring alignment on overall event strategies.
- Managed attendee and vendor logistics including booking travel, catering, and transportation.
- Partnered with the marketing and communications teams to align messaging and content for events.
- Evaluated multiple digital metrics systems and data points. Identifying patterns and translating findings into actionable improvement opportunities.
- Collaborated with internal and external stakeholders to create department strategies focused on efficiency.
Events and Entertainment Associate
Oklahoma City Thunder
06.2016 - 07.2019
- Planned, managed, and produced annual caseload of 100+ live NBA events, completing the following: talent management and booking, freight and travel logistics, staging, audio-visual production, venue selection and setup, maintaining accurate budgeting documents, and appropriate post event analysis.
- Executed large-scale experiential marketing activations with budgets greater than $1M+
- Led and grew a team of event professionals.
- Crafted and presented event briefs to executive leadership within our brand, media, and events teams.
- Partnered with relevant internal subject matter experts to problem solve cross-functionally for solutions before, during, and after the event.
- Conducted post-event evaluations measuring pre-defined KPIs. Utilized appropriate software to analyze ROI and create reports to present to management for future adjustments.
- Kept working knowledge of live events and experiential marketing trends. Ensuring all events were creative, innovative, and fit within current industry standards.
Education
BBA - Marketing
University of Central Oklahoma
Edmond, OKSkills
- Event Management & Production
- Strategic Planning
- Project Management
- Cross-functional Leadership
- Creative Development
- Data Analysis & Reporting
- Vendor Sourcing & Management
- Talent Management
- Stakeholder Communication
- Influence
Timeline
Project Manager III - Event Solutions
Walmart Inc.
07.2023 - Current
Principal Production Coordinator
Capital One
07.2019 - 07.2023
Events and Entertainment Associate
Oklahoma City Thunder
06.2016 - 07.2019
BBA - Marketing
University of Central Oklahoma
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