CHELSEA GROSSMANN
Royal Oak,MI
Summary
Passionate and experienced dealer channel analyst driving performance with understanding of underlying data structures, processes, contextual usage requirements, and cooperative leadership.
Overview
19
19
years of professional experience
Work History
SALES OPERATIONS ANALYST - DEALER PROGRAMS
General Motors | OnStar Digital Services
08.2023 - Current
- Developed comprehensive project roadmaps, timelines, data integration, and process mapping for OnStar Digital Services Standards incentive launch, coordinating with internal teams and external vendors to meet project goals and launch on time.
- Coordinated cross-functional teams to streamline processing and enhance accuracy for across dealer channel reporting.
- Launched 4 incentive programs including the broadest and most comprehensive dealer incentive program to date leading to a 14% increase in My Brand App engagement in the dealer channel.
- Developed and negotiated contracts with third-party vendors, managed contract execution, and oversaw purchasing activities to ensure alignment with organizational prioritization and budgeting.
- Leveraged existing data and data structures to develop incentives and metrics that align with business initiatives and support strategic objectives.
FIELD SALES ANALYST
General Motors | OnStar Digital Services
11.2021 - 08.2023
- Managed $2M in account manager incentives, and $5.1 M in dealer incentives annually for 40,000 GM Sales Consultants – contributing to $109.4 million in revenue during tenure.
- Initiated system for allowing for detecting, analyzing, and tracking data errors, validation, and solution implementation which lead to detection and correction of over 140 reporting errors through two data migration projects.
- Lead cross functional meetings to further streamline error detection/solution process and communication and onboarded new reporting programming team.
- Created framework for consistent performance tracking over time.
- Mapped data needs and lead cross functional meetings to create performance management reporting across all dealer channel access points for incentives incorporating both new and existing products.
- Cross trained in multiple analyst positions and trained two new analysts.
- Identified operational risks associated with enablement launches and prevented lost revenue.
SNOWBOARD INSTRUCTOR
Vail Resorts
01.2017 - 01.2023
- Execute community partnership programs including progressive multi-week lessons.
- Elevated skills and excitement developing positive relationships based on personality, goals, skill level, and class size.
ACCOUNT MANAGER
General Motors | OnStar Digital Services
02.2021 - 11.2021
- Analyzed and interpreted territory and dealership data to identify opportunities for improvement and determine best course of action to increase performance and profitability.
- Fostered positive exchange with dealer principals, general managers, and sales consultants to ensure implementation and clear understanding of best practices for OnStar and Connected Services delivery process.
- Consistently top 10 performer through innovative analysis, targeted goals, and leveraged relationships across 53 dealerships.
EVENT AND SALES MANAGER
Dahlmann Properties
04.2018 - 07.2020
- Increased group sales revenue by 65% and increased market share in a down market.
- Planned 200+ events over all segments securing guest retention and increased sales by over 200%.
- Created and launched partnership program with local businesses.
- Won and managed largest contract on record for hotel with of $.5M in revenue over six months.
GRADUATE ASSISTANT
Eastern Michigan University
09.2015 - 01.2017
- Coordinated university-wide Graduate Research Conference of nearly 200 presentations.
- Developed integrated marketing strategy attracting audience of over 400 including industry professionals.
- Implemented strategic social media marketing campaign and quarterly newsletter for all colleges.
INTERN
Village Of Oxford Mainstreet/DDA
02.2016 - 07.2016
- Developed and executed field inventory of historic commercial district structures leading to Oxford’s listing in National Register of Historic Places establishing eligibility for numerous grants, state and national funding.
- Created visual and numerical system with online public access linking previous inventory, current, and future inventories for continued research and documentation.
HEAD COACH
Georgetown Country Club
06.2014 - 08.2014
- Nurtured positive engagement, focus, and skill development for 35 divers, new and nationally ranked.
- Coordinated competitions with volunteers, teams, league, club, coaches and divers.
RENTAL DEPARTMENT LEAD
Mt. Brighton, Vail Resorts
11.2005 - 05.2014
- Matched customers with ski/snowboard equipment according to their abilities and activities.
- Redesigned flow to successful serve up to 1,200 guests per day for improved guest experience.
- Trained/monitored employees’ distribution of equipment, procedures, customer service.
ON-LOCATION STAGE MANAGER
ESPN
11.2011 - 11.2013
- Lead on-location lighting, sound, video, on-air set crews collaborating with production set for national weekly telecast reaching 10.5 million viewers.
- Locations include X-Games Aspen, all NASCAR tracks, and the Indianapolis 500 and Bell Isle Grand Prix IndyCar tracks.
- Ensured sales obligations were met each broadcast coordinating with assistant director and on-air host.
- Worked in cooperation with crew of 300+ fostering a productive, positive atmosphere with high level performance.
Education
Bachelor of Arts - History
Michigan State University
East Lansing, MI05.2010
Master of Science - Historic Preservation
Eastern Michigan University
Ypsilanti, MI12.2016
Skills
- GAA - End User
- Cognos - End User
- Power BI - End User
- Excel - Reporting Creation
- Sales Force - Reporting Creation/CRM User
Hobbies
Snowboard Instructor 2017 - 2024
Timeline
SALES OPERATIONS ANALYST - DEALER PROGRAMS
General Motors | OnStar Digital Services
08.2023 - Current
FIELD SALES ANALYST
General Motors | OnStar Digital Services
11.2021 - 08.2023
ACCOUNT MANAGER
General Motors | OnStar Digital Services
02.2021 - 11.2021
EVENT AND SALES MANAGER
Dahlmann Properties
04.2018 - 07.2020
SNOWBOARD INSTRUCTOR
Vail Resorts
01.2017 - 01.2023
INTERN
Village Of Oxford Mainstreet/DDA
02.2016 - 07.2016
GRADUATE ASSISTANT
Eastern Michigan University
09.2015 - 01.2017
HEAD COACH
Georgetown Country Club
06.2014 - 08.2014
ON-LOCATION STAGE MANAGER
ESPN
11.2011 - 11.2013
RENTAL DEPARTMENT LEAD
Mt. Brighton, Vail Resorts
11.2005 - 05.2014
Bachelor of Arts - History
Michigan State University
Master of Science - Historic Preservation
Eastern Michigan University
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