Chelsea Henley

• Built a full-cycle outbound engine from scratch - evaluated, purchased, and implemented prospecting tools (Apollo, Salesloft, LinkedIn Sales Navigator), established CRM workflows in HubSpot, and architected an email warm-up framework to maintain deliverability > 95%.
• Developed and refined multi-touch messaging sequences (email, phone, LinkedIn) tailored to VP/C-suite personas, driving a 20% lift in open rates and a 15% increase in response rates.
• Executed individual-contributor outreach, booking an average of 15+ qualified monthly meetings with high-intent decision-makers across e-commerce, retail, B2B, and SaaS verticals.
• Led sales calls through every stage of the cycle - from discovery and qualification through demos and negotiation, standardizing call frameworks and introducing new tactics (e.g., problem-based storytelling, ROI-focused agendas) to improve prospect progression by 30%.
• Streamlined sales processes by mapping the prospect journey, automating follow-up cadences, and integrating real-time analytics,reducing sales cycle length by 20% and improving forecast accuracy.
• Recruited, onboarded, and mentored a BDR - designed a 30-day ramp plan, set KPI targets, and coached on sales best practices, resulting in a 25% improvement in meeting-to-opportunity conversion.
• Originated and managed strategic alliances with digital agencies, technology vendors, and independent referral partners - grew partner network by 30% and generated six-figure pipeline contributions.
• Cultivated existing partnerships, leading co-marketing campaigns and joint sales calls to deepen engagement, expand market presence, and accelerate mutual revenue growth.

• Led a high-performing pipeline generation team of BDRs (net-new business) and Client Success Reps (cross-sell), scaling top-of-funnel activities to fuel both acquisition and expansion.
• Designed and delivered motivational coaching on consultative selling, business acumen, and performance-based incentives, driving skill development and aligning behaviors with growth targets.
• Streamlined sales processes (prospecting cadences, lead grading, handoff workflows) to boost conversion rates by removing friction and standardizing best practices.
• Redeveloped BDR goals & compensation plans, aligning KPIs with company objectives, resulting in clearer expectations, higher motivation, and stronger pipeline outcomes.
• Implemented and optimized CRM (Salesforce) and sales engagement tools (Outreach.io) for comprehensive lead tracking, automated follow-ups, and cross-functional visibility, improving data quality and follow-through.
• Collaborated with marketing, ABM, and event teams to architect targeted campaigns in Outreach.io, leveraging ICP segmentation to drive 30% higher engagement with key accounts.
• Organized and facilitated weekly sales reviews, sharing performance dashboards, surfacing blockers, and co-creating action plans to ensure continuous improvement.
• Trained and coached Account Executives & Client Teams on pipeline qualification, deal progression, and platform best practices, elevating team productivity and forecast accuracy.
• Monitored performance against targets, diagnosed skill gaps, instituted development plans, and presented results & insights to executive leadership,ensuring alignment on growth strategy.

Key Achievements

• Drove +220% YoY ROI for the BDR team in first year of leadership
• Generated +1,132% YoY pipeline growth to date
• Converted 55.8% of BDR-sourced pipeline into won revenue (99.5% conversion in year one)

Core Competencies
Pipeline Generation · Sales Coaching · CRM Implementation (Salesforce) · Sales Engagement (Outreach.io) · Process Optimization · ABM Campaigns · Cross-Sell Strategies · Performance Management · Forecasting · Team Leadership · Go-to-Market Alignment · Revenue Growth

• Led and mentored a team of 6 inbound BDRs, establishing daily, monthly, and quarterly KPIs, and consistently exceeded targets through skills coaching and performance management.
• Collaborated cross-functionally with marketing, executive sales, and delivery/service teams to align go-to-market messaging, communication strategies, and sales priorities.
• Designed and continuously optimized outreach cadences and prospect messaging across email, phone, and social channels, adapting content to shifting digital trends and buyer behaviors.
• Developed Marketing Services 101 training, equipping BDRs with product knowledge and consultative frameworks that built immediate credibility in discovery calls.
• Leveraged market research and data-insight tools (e.g., ZoomInfo, Crayon) to inform sales communications and refine targeting based on industry trends.
• Partnered with Account Executives to ensure seamless BDR → AE handoffs, coordinated pre-call account/channel access, and delivered a cohesive prospect journey.
• Managed top-tier and niche project inquiries, qualifying high-value opportunities and routing them efficiently through the sales cycle.
• Conducted competitive analysis to identify market gaps, sharpen positioning, and inform value-prop messaging across campaigns.
• Presented KPI dashboards and growth insights to executive leadership, highlighting performance drivers, pipeline health, and strategic recommendations.

Key Achievements

• Secured the top five largest-opportunity clients in company history within two quarters
• Achieved 158% of quota in Q1 2022 and maintained 100%+ quota attainment throughout tenure
• Expanded inbound-sourced pipeline by 50%+ year-over-year

Core Competencies & Keywords
Inbound Prospecting · Team Leadership · Sales Cadence Optimization · Cross-Functional Alignment · Market Research & Competitive Analysis · Sales Training & Enablement · KPI Reporting · Pipeline Development · Client Acquisition · Quota Attainment · Marketing Services Knowledge · CRM & Sales Engagement Tools

• Led a global Business Development Representative team, onboarding and training new hires - conducted weekly skills workshops and daily check-ins to drive continuous learning and performance improvement.
• Collaborated cross-functionally with worldwide marketing and sales departments to identify and launch targeted lead-generation campaigns, optimizing outreach strategies to support revenue goals.
• Generated and qualified 50–60+ leads daily through a blend of inbound and outbound tactics, scheduling qualified demos with sales representatives for B2B software solutions across multiple industry verticals.
• Authored persuasive marketing and sales content, crafting email sequences, call scripts, and social outreach messages to engage both existing clients and new prospects.
• Executed high-velocity outbound activity, averaging 50–60 calls per day and integrating multichannel touchpoints (email, LinkedIn, phone) to maximize engagement and pipeline velocity.

Core Competencies
Global Team Leadership · BDR Training & Onboarding · Lead Generation · Inbound & Outbound Prospecting · Multichannel Outreach · Campaign Collaboration · Demo Scheduling · Sales Enablement Content · Performance Optimization · B2B Software · Revenue Growth

• Conducted comprehensive market research & competitive analysis to identify active and passive candidates across IT, Medical, Sales, Healthcare, Banking, and Agricultural sectors, building a robust talent pipeline locally and internationally.
• Optimized job descriptions for SEO, enhancing keyword targeting and readability to increase visibility and application rates by aligning content with ATS requirements and candidate search behavior.
• Partnered with recruitment teams to design end-to-end candidate and client experience strategies, streamlining process workflows, improving communication touchpoints, and elevating placement success.
• Developed and delivered training on sourcing methodologies, Boolean search techniques, and account-specific best practices for new hires, accelerating ramp time and promoting sourcing excellence.
• Authored targeted email marketing campaigns for candidate outreach and engagement - crafting personalized copy, A/B testing subject lines, and leveraging CRM tools (e.g., LinkedIn Recruiter, Bullhorn) to drive response rates.

Core Competencies
Talent Sourcing · Market Research · Competitive Analysis · Candidate Pipeline Development · SEO Job Descriptions · ATS Optimization · Boolean Search · Email Marketing · Candidate Engagement · Training & Onboarding · Stakeholder Collaboration · CRM & Recruitment Technology

• Led daily team operations - supervised staff performance, managed hiring workflows, conducted interviews, and onboarded new employees with structured training programs.
• Managed 12 social media profiles across four brands - developed content calendars, crafted platform-specific strategies, and redesigned company websites to enhance UX and drive traffic.
• Planned and executed company events - from ideation through promotion and onsite coordination, while creating sales and marketing budgets to optimize ROI and revenue growth.
• Cultivated community partnerships through active participation in Chamber of Commerce meetings; monitored local tourism trends and competitor activities to inform marketing tactics.
• Acted as brand spokesperson in live television interviews and promotional advertisements, elevating company visibility and credibility in regional markets.