CHELSEA LEDONNE

• Orchestrated the successful launch of a new product line within the HCP segment, surpassing sales goals by over 125% by leading cross-functional launch teams, including stakeholders from R&D, manufacturing operations, PR and digital marketing, education, legal and compliance
• Spearheaded the briefing process for external agencies and internal creative and education teams, driving the development of impactful campaign deliverables for new and existing products and services
• Leveraged comprehensive ingredient knowledge to effectively craft messaging communicating key functionalities of diverse ingredients
• Planned and executed advertising strategies across trade publications, implementing both print and digital campaigns that resulted in an impressive 18% increase in leads collected compared to the previous year
• Oversaw international marketing assets considering cross-cultural considerations and collaboration with international stakeholders to drive brand recognition and success on a global scale
• Applied market insights to enhance brand awareness and drive customer acquisition in target HCP markets, contributing to a notable 15% year-over-year increase in new customers
• Developed and executed integrated marketing campaigns, maximizing ROI, achieving audience targets, and aligning with overall business goals
• Collaborated closely with the sales team to ensure the delivery of thought leadership and optimized marketing assets in support of high-growth plans
• Formulated marketing strategies in collaboration with key stakeholders, leveraging audience research to align customer and business needs
• Represented the company at conferences and trade shows, effectively promoting products and building brand awareness

• Provided clear marketing solutions, including email marketing, website optimization, social media, event marketing and marketing automation, to drive successful campaigns
• Executed recruitment marketing support for Matchwell, healthcare marketplace platform leveraging data and AI
• Developed thorough understanding of products and service offerings to better upsell and cross-sell to clients
• Managed multiple accounts and closed contracts exceeding goals and increasing profitability by 30% year-over-year
• Collaborated with sales team to collectively drive growth and market share

• Informed and coordinated marketing strategy to drive lead conversion across multiple channels
• Tracked results for marketing initiatives and developed monthly presentations with key insights to share with stakeholders
• Conducted market research to identify new marketing opportunities and audiences to drive decision-making
• Create, deploy, and track email campaigns using Constant Contact and MailChimp leading to 15% improvement in engagement rates
• Managed the company's social media accounts, growing the follower base by 40% and increasing engagement by 50% through consistent, engaging content

• Created and led development of eCommerce website for new business line from brand conceptualization to launch
• Managed website utilizing best practices for SEO to increase organic growth driving lead conversion - responsible for more than 300k subscribers across three brands
• Launched and managed social media channels for B2B brands starting at zero engagement and increasing to thousands of followers in first six months
• Developed and designed marketing collateral, including landing pages, email design, affiliate marketing assets, and social advertising
• Monitored content across website and marketing materials to ensure brand consistency and alignment
• Developed and maintained weekly e-newsletter and email automation campaigns

Lambda Pi Eta, National Communication Honors Society; Vice President, Public Relations Student Society of America; President, DOW Advantage, Student-run Public Relations Firm

Dietary Supplement Specialist Certification Program, 2020