Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
References
Timeline
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Chelsea Morello

Plainview,NY

Summary

Dynamic content creator with extensive experience in social media management and community engagement. Successfully grew a 700,000+ follower base while collaborating with brands like Samsung and Logitech. Proven track record in customer relationship management at Checkmate Gaming, leveraging communication skills to enhance user retention and brand loyalty. Skilled in analytics and strategic planning.

Overview

16
16
years of professional experience

Work History

Content Creator

Self-employed
11.2012 - Current
  • - Produced and hosted over 15,000 hours of live and interactive content across Facebook and Twitch.
  • - 700,000+ followers across Facebook, Twitch, Instagram, YouTube and TikTok.
  • - Produced sponsored content for major brands such as Astro, Logitech, GFuel, Scuf Gaming, Razer, GfuelEnergy, Samsung, PUR Cosmetics and Omen by HP.
  • - Created and edited both long-form VODs and short-form clips to maximize content reach, retention, and cross-platform engagement.t
  • - Managed social media strategy and analytics to grow follower base
  • - Coordinated production schedules, overlays, engagement campaigns, and moderation teams.

Facebook Gaming Contractor

Facebook
05.2020 - 08.2023
  • - Produced and streamed exclusive gaming content for Facebook Gaming, consistently meeting strict monthly hour quotas and platform contract requirements.
  • - Leveraged Meta Business Suite to schedule and manage posts, optimize content formatting, and align with peak engagement times.
  • - Applied platform best practices for titling, thumbnail design, and captioning to improve discoverability and viewer interaction.
  • - Built and nurtured a loyal audience through real-time chat engagement, community-driven content, and consistent interaction outside of live streams.
  • - Analyzed performance metrics and viewer insights to adjust content strategy, increase algorithmic visibility, and refine content across formats.
  • - Stayed up to date with platform updates, gaming trends, and monetization opportunities to remain competitive and relevant.

Customer Retention Manager

Checkmate Gaming - CMG
03.2020 - 01.2021
  • - Built personal connections with VIP players to make sure they felt supported, happy, and stayed around for the long haul.
  • - Came up with and ran influencer partnership plans to help spread the word and get people excited about the brand.
  • - Worked closely with social media, marketing, and customer support teams to keep everything on the same page and consistent.
  • - Used CRM tools and Excel to analyze website data and trends, helping me create smart, strategic plans that improved user experiences and retention.
  • - Put my Photoshop skills to work designing images for socials and events, making sure visuals were eye-catching and on-brand.
  • - Created and sent daily email campaigns that kept users engaged and coming back to the site regularly.

Pharmacy Technician/Pharmacist Assistant

Better Health Pharmacy
Glenelg North, Australia
01.2010 - 11.2014
  • - Supported pharmacists in accurately preparing and dispensing prescriptions, maintaining compliance and pharmacy protocols.
  • - Managed medication inventory, including restocking, checking expiration dates, and handling controlled substances per regulatory guidelines.
  • - Delivered excellent customer service at both the pharmacy counter and front entrance, assisting with prescription pickup, OTC recommendations, and directing patient inquiries.
  • - Operated pharmacy software systems to input prescriptions, verify insurance, and process payments, ensuring efficiency and accuracy.

Brand Ambassador

AstroGaming
Melbourne AUS
08.2014 - 08.2014
  • Represented ASTRO Gaming at PAX Australia, showcasing headsets and gaming gear.
  • Delivered hands-on demos to attendees, guiding them through gameplay experiences.
  • Supported booth setup and helped with event operations.

Education

Bachelor of Pharmacy - BPharm - Pharmacy

University of South Australia
01.2016

Google Project Management: Specialization -

Coursera
06-2023

Skills

  • Community engagement strategies
  • Social media management
  • Audience engagement
  • Brand promotion
  • Communication skills
  • Problem solving
  • Time management
  • Team collaboration

Accomplishments

  • Featured on 60 Minutes Australia as well as articles in the Sydney Morning Herald Newpaper and Dexerto.
  • Brand Ambassador for XBOX at Gamescom 2014
  • Selected by Activision as a content creator at Call of Duty NEXT 2024
  • Verified Livestream Partner on Twitch, Facebook and YouTube.

References

References available upon request.

Timeline

Facebook Gaming Contractor

Facebook
05.2020 - 08.2023

Customer Retention Manager

Checkmate Gaming - CMG
03.2020 - 01.2021

Brand Ambassador

AstroGaming
08.2014 - 08.2014

Content Creator

Self-employed
11.2012 - Current

Pharmacy Technician/Pharmacist Assistant

Better Health Pharmacy
01.2010 - 11.2014

Bachelor of Pharmacy - BPharm - Pharmacy

University of South Australia

Google Project Management: Specialization -

Coursera

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