CHELSEA PENNEY
Austin,TX
Summary
Marketing professional with strong expertise in strategic planning, campaign execution, and brand management. Skilled in driving growth through data-driven insights, innovative solutions, and effective communication. Adept at leading collaborative teams and adapting to changing market demands, ensuring impactful results.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Senior Marketing Manager
Proximity Learning
07.2024 - Current
- Managed a team of marketing professionals, resulting in increased brand awareness and conversion rates.
- Established a consistent brand identity across all channels, including print, digital, and social media platforms.
- Managed vendor relationships effectively to ensure timely delivery of products/services while maintaining budget constraints.
- Implemented data-driven decision making by using analytics tools to track campaign performance and adjust strategies accordingly.
Content Marketing Manager
Proximity Learning
11.2022 - 07.2024
- Plan and execute content strategy for company blog, website, emails, newsletters, social media and sales collateral.
- Manage Social Media Specialist and intern.
- Strategize and write blog posts about education technology industry with up-to-date data and insights following SEO trends.
- Manage email communications and workflows.
Marketing Communications Specialist
Proximity Learning
11.2021 - 11.2022
- Write and edit engaging content for company blog, website, emails, newsletters, social media and collateral.
- Published engaging and informative blog posts about education technology industry with up-to-date data and insights following SEO trends.
- Manage internal and external newsletter communications and plan calendar.
Marketing Intern
Proximity Learning
06.2021 - 11.2021
- Assisted in fresh rebranding including updating copy, templates and blog posts.
- Published engaging and informative blog posts about education technology industry with up-to-date data and insights.
- Planned conference appearances and created content for sales team.
Development Coordinator
Texas Ballet Theater
11.2012 - 02.2015
- Composed fundraising newsletters to raise capital for Texas Ballet Theater.
- Used Microsoft Office and the Tessitura CRM to create documents, organize donations and track budgets.
- Planned and organized special events, wrote appeals and processed gift donations to reach financial targets.
Education
Master of Arts - Marketing
Texas A&M University - Commerce
Commerce, TXBachelor of Arts - Writing
University Of Colorado Denver
Denver, COSkills
- Strategic planning
- CRM management
- Content Strategy
- Marketing copy development
- Editing
- Content creation
- Budgeting
- Targeted audience newsletter writing
- Written communication
- Cross-functional collaboration
Certification
Hubspot Certification
Digital Marketing Certification
Timeline
Senior Marketing Manager
Proximity Learning
07.2024 - Current
Content Marketing Manager
Proximity Learning
11.2022 - 07.2024
Marketing Communications Specialist
Proximity Learning
11.2021 - 11.2022
Marketing Intern
Proximity Learning
06.2021 - 11.2021
Development Coordinator
Texas Ballet Theater
11.2012 - 02.2015
Master of Arts - Marketing
Texas A&M University - Commerce
Bachelor of Arts - Writing
University Of Colorado Denver
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