Chelsea Pizzolato
Fairfield,CT
Summary
I'm an ambitious, collaborative, and outside the box thinker who's passionate about turning data into insights, and insights into actions.
Overview
10
10
years of professional experience
Work History
Measurement Lead, Partner Measurement & Insights
Pinterest
04.2021 - Current
- Conduct and present in-depth and custom research studies that analyze advertising effectiveness via a combination of internal/external tools
- Develop research and learning agendas to help advertisers understand the relative impact of different marketing strategies and unlock additional dollars
- Communicate complex results to non-technical audiences and influence client's measurement thinking
- Owned measurement side of developing multiple new tools, including brand level SKU reporting
- Act as liaison between measurement and product team to improve and streamline measurement tools internally and externally
- Unlocked $20M in incremental revenue in last 3 months.
Custom Insights Analyst / Measurement Research
Pinterest
01.2020 - 03.2021
- Built measuring measurement dashboard that reflects how measurement is being utilized across the company and drives business
- Created and presented custom category and audience insights report that are used to optimize future campaigns and business strategy
- Streamlined measurement processes/interactions with XFN teams through constructing custom insights menu
- Built platform-wide research tools to efficiently and effectively service clients on a global scale.
Business Analyst
Adobe
01.2018 - 12.2019
- Developed first client-shared interactive dashboard and backend data structure that represented x-screen conversions
- Co-built automated web conversion analyses, CTV reach/frequency automation, in-house product attributing media to in-store location visits, and automated passing of exposure data to 3P vendors
- Supported A/B testing within multiple products in alpha/beta stages.
Sr. Analytics Analyst
Assembly Media Arts & Sciences
02.2015 - 12.2017
- As 2nd member of in-house analytics department, helped build out team and tool set including interactive dashboards and projection models
- Worked with systems analyst to locate and define ways to improve date cleaning/processing
- QA'd data for internal MMM/MTA modeling
- Built audience segmentation for clients based off Nielson/Acxiom data.
Performance Strategy Analyst
Assembly Media Arts & Sciences
07.2014 - 02.2015
- Proactively identified new business opportunities across multiple platforms
- Created holistic campaigns and monitored/optimized to meet client's goals
- Helped develop healthcare client to be largest spender within agency
Education
Statistics & Mathematics, Economics
Rutgers University
Skills
SQL/Tableau
Creative & Critical Thinking
Establishing Effective Relationships
Judgement & Decision Making
Leadership & Volunteer Work
- NY Cares
- Girls Who Code
- SAGE (LGBTQ+ Elders)
Timeline
Measurement Lead, Partner Measurement & Insights
Pinterest
04.2021 - Current
Custom Insights Analyst / Measurement Research
Pinterest
01.2020 - 03.2021
Business Analyst
Adobe
01.2018 - 12.2019
Sr. Analytics Analyst
Assembly Media Arts & Sciences
02.2015 - 12.2017
Performance Strategy Analyst
Assembly Media Arts & Sciences
07.2014 - 02.2015
Statistics & Mathematics, Economics
Rutgers University
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