Chelsea Schepp
Minoa,NY
Summary
Marketing and communications leader with broad experience in integrated strategy, brand positioning, content, digital channels, events, and stakeholder communications. Leads the full marketing function for a 15+ person organization as the sole marketing professional, aligning website, messaging, campaigns, and executive priorities while translating complex technical and regulatory topics into clear audience-focused communications.
Overview
1
1
Certification
13
13
years of professional experience
Work History
Head of Marketing
NUAIR (Northeast UAS Airspace Integration Research Alliance)
Syracuse, NY
06.2026 - Current
- Directed all marketing and communications as the sole marketing professional for a 15+ person organization, reporting directly to the CEO and leading strategy, messaging, digital presence, content, events, and sales enablement. [file:218]
- Aligned organizational priorities with integrated marketing and communications initiatives across brand, website, content, events, sponsorships, thought leadership, and growth initiatives, enhancing overall brand visibility. [file:218]
- Spearheaded brand strategy for a commercial airspace-awareness platform, translating complex technical capabilities into clear market positioning for external audiences. [file:218]
- Converted complex UAS, airspace, and regulatory subject matter into accessible messaging for public safety, government, defense, commercial, and partner audiences. [file:218]
- Produced thought-leadership content, including the Beyond the Pilot podcast and a weekly internal industry briefing, to enhance organizational awareness of UAS and counter-UAS developments. [file:218]
- Managed website strategy and infrastructure in Wix Studio with custom Velo code, including SEO audits, CMS architecture, blog subscriptions, and marketing-technology evaluation. [file:218]
- Partnered with the Business Development team to develop revenue-supporting marketing campaigns that advanced organizational growth priorities. [file:218]
- Coordinated relationships with executive leadership, Business Development, sponsors, vendors, and event partners to execute high-visibility marketing initiatives, ensuring seamless delivery from planning to execution. [file:218]
Marketing Coordinator
NUAIR
Syracuse, NY
09.2024 - 06.2026
- Coordinated marketing efforts for five major industry events, enhancing visibility and engagement across AUVSI XPONENTIAL 2026, FIRE 2026 Expo, NYSACOP, STRATUS 2026, and the DroneSense Innovation Summit. [file:218]
- Coordinated sponsors, exhibitors, contracts, vendor logistics, and 22-post sponsor spotlight campaign for New York State Public Safety UAS Summit, enhancing event success and stakeholder engagement. [file:218]
- Engineered a LinkedIn content strategy and custom Post Performance Score benchmark from an analysis of 85 posts, increasing average engagement from 5.5% to 9.6% between January and April 2026. [file:218]
- Amplified a high-profile project launch through narrative-led press and social strategy, generating NUAIR’s top-performing LinkedIn post at 42.9% engagement. [file:218]
- Synthesized performance data into content guidelines for cadence, hook type, copy length, and news pegs, improving message effectiveness through audience-responsive storytelling. [file:218]
- Developed Drone as First Responder Handbook as a sales-enablement resource, facilitating Business Development outreach and educating stakeholders. [file:218]
- Organized quarterly alliance meetings and member spotlights, strengthening partner relationships and stakeholder outreach. [file:218]
Director of Training and Development
Inspired Beauty Med Spa
Manlius, NY
09.2021 - 08.2024
- Designed and delivered staff training programs supporting team development, service quality, and operational consistency. [file:218]
- Drove sales growth through targeted digital campaigns and refined service packaging that met customer demand. [file:218]
- Developed brand identity assets and maintained company website, enhancing brand consistency and supporting customer retention. [file:218]
- Coordinated company events that enhanced client engagement and increased brand visibility. [file:218]
Administrative Coordinator
Highpoint Advisors, LLC
East Syracuse, NY
10.2018 - 09.2021
- Maintained compliant client communications and CRM/database systems, ensuring accurate records and promoting operational efficiency. [file:218]
- Streamlined internal operations and coordinated events to enhance client service delivery and execution. [file:218]
- Produced executive reports, presentations, and client communications that facilitated informed leadership decision-making and enhanced client readiness. [file:218]
- Created web, print, branding, and advertising assets that improved communications consistency and bolstered business development efforts. [file:218]
Chief Operating Officer
Peaceful Pets by Schepp Family Funeral Home
Kirkville, NY
01.2014 - 10.2018
- Directed daily operations, budgets, resources, and timelines to enhance business performance. [file:218]
- Forged key business partnerships that expanded market presence and supported organizational growth. [file:218]
- Led brand, website, and collateral strategy to strengthen visibility and support sales efforts. [file:218]
- Guided teams in achieving business goals while representing company and strengthening industry presence. [file:218]
Education
Bachelor of Fine Arts - Interior Design (graphic design focus)
Cazenovia College
Cazenovia, NYArchitecture Coursework -
University at Buffalo School of Architecture
Buffalo, NYSkills
- Integrated marketing strategy
- Marketing and communications planning
- Brand development and positioning
- Digital strategy and website management
- SEO audits and audience analytics
- Content strategy and collateral development
- Social media strategy and performance analysis
- Event marketing and sponsorship coordination
- Project management and vendor coordination
- Stakeholder relationship management
- Cross-functional collaboration
- Executive communications
Personal Information
Title: Executive Director, Marketing Strategy
Certification
Professional Certified Marketer (PCM), American Marketing Association [file:218], FAA Part 107 Remote Pilot Certificate [file:218], Meta Social Media Marketing Professional Certificate [file:218], Google Foundations of User Experience (UX) Design [file:218]
Timeline
Head of Marketing
NUAIR (Northeast UAS Airspace Integration Research Alliance)
06.2026 - Current
Marketing Coordinator
NUAIR
09.2024 - 06.2026
Director of Training and Development
Inspired Beauty Med Spa
09.2021 - 08.2024
Administrative Coordinator
Highpoint Advisors, LLC
10.2018 - 09.2021
Chief Operating Officer
Peaceful Pets by Schepp Family Funeral Home
01.2014 - 10.2018
Bachelor of Fine Arts - Interior Design (graphic design focus)
Cazenovia College
Architecture Coursework -
University at Buffalo School of Architecture