Chelsea Siemianowski

• Managed large-scale marketing productions such as Franklin’s MiniCon, coordinating vendor relationships, logistics, and the overall production calendar, while contributing to a 400% increase in lead generation over 3 years.
• Served as the primary point of contact for vendors, freelancers, and production companies, negotiating contracts and ensuring high-quality creative deliverables.
• Tracked and managed production budgets of up to $160,000 annually, consistently reducing costs without sacrificing quality or deadlines.
• Coordinated all aspects of event logistics, from sourcing vendors and managing run-of-show schedules to ensuring permits and insurance were in place, including talent and location coordination.
• Directed cross-functional teams to align creative strategies with business objectives, maintaining consistent communication with stakeholders to manage feedback and project approvals.
• Led digital campaigns and content production, utilizing project management tools to ensure deadlines were met, and deliverables were successfully trafficked to internal teams and external stakeholders.

Key Achievements:

• Created and expanded Franklin’s annual MiniCon tradeshow, scaling it from 8,000 sq ft to 35,000 sq ft and increasing vendor participation by 250%. Generated $20.7 million in lead generation in 2023 and contributed to $10.2 million in booked projects since the event’s inception.
• Led a $100,000 company-wide rebrand in 2019, spearheading an RFP process to select a design agency, coordinating with leadership, and executing a comprehensive internal and external promotional campaign. This included creating sales scripts, designing building signage, purchasing branded apparel, and leading a PR campaign to communicate Franklin’s new value proposition.
• Consistently exceeded new business development goals, contributing $1.5 million in gross profit in 2023 (target $500,000).

• Managed website and social media platforms for renowned neurosurgeon Dr. Joseph Maroon, building and growing his social media presence from scratch, including a Twitter following of 20,000 and Facebook engagement reaching up to 37,000 per post.
• Developed and executed online marketing campaigns, research-based content, and day-to-day social media posts to enhance Dr. Maroon’s brand visibility in the healthcare space.

• Led the creation and distribution of promotional video content for MedLogic’s InfraScanner 2000, including overseeing social media marketing on platforms such as Facebook, Twitter, LinkedIn, and YouTube.
• Built strategic partnerships, including a profitable collaboration with Roberto Clemente, Jr., by initiating contact with investors and board members.

• Planned and executed online marketing strategies for clients across various industries, including healthcare, fitness, and real estate.
• Successfully grew RC21x’s online following from 32 to 872 on Facebook and from zero to 2,392 on Twitter, using targeted content strategies.
• Increased engagement for the Clear Thoughts Foundation by 72% on Facebook and 41% on Twitter, driving fundraising and awareness efforts.

• Rapidly promoted from Video Production Intern to Producer, managing promotional video projects for clients such as IC Light, Schneider’s Iced Tea, and the City of Pittsburgh.
• Negotiated and led a successful car commercial production, managing a $10K budget.