Chelsea Weber

Planning & Scope:

• Assist with project planning including site transfers, launch strategies, and maintenance management plans.
• Provide guidance on/facilitate domain procurement.
• Contribute to the development of Statements of Work (SoWs) and contract submissions for new development or maintenance projects.
• Manage contractor relationships, including project workload coordination, contract hours validation and invoice processing.

Coding & Development:

• Build and maintain 30+ websites, landing pages, and web applications using HTML, CSS, and JavaScript.
• Provide guidance on sitemap architecture and user navigation.
• Assist with the development of custom WordPress modules and maintain existing plugins.
• Perform WordPress theme updates and ensure proper integration with custom or pre-built components.

Optimization & Performance:

• Continuously optimize websites for performance, speed, and cross-browser compatibility, utilizing meta data and SEO best practices.
• Troubleshoot and resolve errors, display issues, and front-end bugs.
• Develop and deliver custom Google Analytics reports to support data-driven decision-making.

Quality Assurance & Testing

• Conduct thorough QA/QC testing pre- and post-launch to identify and fix issues.
• Assist with website audits, focusing on front-end code and display assets to ensure ADA (Americans with Disabilities Act) compliance and adherence to accessibility standards.

Maintenance & Hosting

• Maintain and update WordPress plugins to ensure functionality and security.
• Advise on WordPress hosting plans to align with project needs and growth.
• Support ongoing site maintenance with regular checkups and updates.
• Develop, plan, and facilitate comprehensive WordPress training for project staff.

Collaboration

• Work closely with designers to translate visual concepts into functional websites that meet project specifications.
• Collaborate with developers and contractors to troubleshoot complex issues and share best practices.

• Design and code responsive websites and applications using HTML, CSS, Bootstrap, JavaScript and React
• Draft customized layout and wireframes based on predetermined parameters and expectations
• Adhere to SEO best practices while designing sites and public-facing online deliverables
• Utilize multiple API integrations for real-time data, called using Axios
• Adhere to UI/UX best practices to ensure functional and aesthetically pleasing final product
• Conduct functional testing and debugging procedures over course of web development lifecycle

• Write and edit high-value web content, blogs, ads, sales pages, emails, and articles that drive conversions for variety of industries ranging from audio tech to real estate
• Conduct target market research to scope out industry competition and identify advantageous trends
• Customize brand messaging to reach and capture target audience interest and drive engagement
• Regularly meet with content partners, owners, and stakeholders to develop short and long-term media outreach strategies
• Create high-impact messaging for marketing media, contributing to increases in revenues and market share
• Perform in-depth UI/UX, strategy, and content audits to ensure website performance and outline opportunities for improvement

• Plan, manage, and execute all marketing projects from conception through launch
• Lead, maintain, and organize all projects and associated tasks within department including but not limited to: graphics, copy, digital, traditional, and strategy
• Actively collaborate on cross-functional projects with multi-departmental team leaders
• Work closely with legal, stakeholders, and franchisees to maintain brand compliance across all channels, advertisements, and artwork
• Maintain and manage project management software, tasks, and production schedules of all members of marketing team
• Create and manage SoW, project scope, and timelines for all marketing-related projects
• Update and manage full marketing asset library
• Maintain relationships/ first point of contact between marketing and outside vendors.

• Create and implement detailed project plans by accurately assessing and communicating client needs
• Lead, maintain, and manage digital web projects from conception through implementation
• Provide project scope to development team and assist with providing deliverables by working across multiple departments including: business development, design and production
• Anticipate risk and resolve complications by effectively communicating with the client and development team
• Monitor and report on project progress to clients and stakeholders
• Maintain positive client relationships by assessing needs and retaining business after project launch

• Manage schedules, calendars, and expenses for multiple Information Technology Directors in Sioux Falls, Fargo and Bismarck regions
• Oversee the maintenance, and communication of systems documentation, policies, and procedures relating to needs specific to assigned area(s)
• Coordinate IT support for on-site implementation
• Act as liaison between department and internal or external customers for participation with various committees, professional trainings, industry conferences, and conventions
• Manage travel and expenses for all Directors' employees and assigned team members
• Document and organize expenses for budget tracking/accounting

• Assist staff engineers with gear transport, setup, and sound check prior to events and recordings
• Implement marketing strategies and created materials to promote studio to potential clients
• Coordinate daily studio operations, including scheduling, staff management and customer service
• Represent studio at trade show and expo events

• Ensure the organization meets quantitative revenue standards related to retention and growth of existing clients by creating and/or enhancing business relationships
• Work proactively on behalf of the company to propose new added-value ideas, projects and products to clients
• Prepare and analyze input of clients and company team members to document scope, provide estimates and propose solutions
• Assist with employee training programs, administrative duties and database management